Skip to main content

Must Read: Derek Blasberg Is Getting YouTube to Speak the Language of Fashion, Indie Boutiques Can't Keep up With the Pace of Sneaker Releases

Plus, magazine ad revenue continues to slow despite audience growth.
Derek Blasberg, Victoria Beckham and David Beckham. Photo: Victor Boyko/Getty Images for YouTube

Derek Blasberg, Victoria Beckham and David Beckham. Photo: Victor Boyko/Getty Images for YouTube

These are the stories making headlines in fashion on Monday.

Derek Blasberg is trying to get YouTube to speak the language of fashion 
As YouTube's head of fashion and beauty partnerships, Derek Blasberg is convincing luxury brands to embrace the platform, while also introducing its 2 billion users to major fashion players. He's doing so by creating channels for people like Naomi Campbell and Victoria Beckham, and by bolstering YouTube's presence at major industry events, like fashion week and the Met Gala. {Vogue Business

Independent boutiques can't keep up with the pace of new sneaker releases 
Major retailers like Foot Locker Inc. and Finish Line Inc. can deal with the rapid pace at which new sneakers are released, because they have ample shelves to fill. Smaller stores have less flexibility and often lack e-commerce websites, which puts them at a serious disadvantage with Gen Z consumers. Now, with product moving faster than ever, independent shoe boutiques will have to come up with innovative ideas in order to catch up to bigger competitors. {Bloomberg

Magazine ad revenue continues to slow despite audience growth 
According to the annual report from MPA-The Association for Magazine Media on the general state of the magazine industry, combined audience (print, digital platforms and video) for the 10 largest magazine brands last year came in at just under 540 million. Plus, several titles saw double-digit audience growth. But even with audiences for magazine content still very large, the industry is having a hard time getting in on the massive growth of digital advertising. {WWD

Scroll to Continue

Recommended Articles

Sky-high rents pose a threat to retailers in major shopping areas 
E-commerce isn't the sole reason for store closures — sky-high rents are also to blame. Barneys New York is a prime example of how high rents are pushing retailers out. The landlord raised the company's annual rent on its Madison Avenue flagship store earlier this year to $27.9 million, from $16.2 million. Now, Barneys is considering a possible bankruptcy filing, as it seeks to renegotiate the lease on its flagship and other locations. The retailer also is looking at whether it makes sense to reduce the size of the 260,000-square-foot store, and it is reaching out to potential investors who might be willing to inject cash into the company. {The Wall Street Journal

Model Alliance founder Sara Ziff on Jeffrey Epstein 
In a piece for The Cut, Sara Ziff shares an encounter she had with Jeffrey Epstein early in her modeling career and argues that abusive individuals like Epstein encouraged her to establish the Model Alliance. "As a young model, I never felt I could report my concerns to my agency. It seemed likely they knew they were encouraging models into compromising, even dangerous situations," she writes. But since #MeToo and the Time's Up movement, models have finally felt empowered to speak up. The problem, Ziff argues, is that now the focus is on condemning predatory individuals, when it should be on condemning the systems that enable them. "We cannot seem shocked about reports of sex trafficking under the guise of modeling work given the imbalance of power and lack of protections that have plagued the industry for far too long." {The Cut

Re-commerce is the most financially viable circular business model 
Earlier this month, the Global Fashion Agenda released its latest status report, which revealed that 21% of fashion brands have met their 2020 circularity targets. The GFA also  said 79% of the initial targets set in the 2020 commitment were still outstanding. And the most challenging goal was increasing the use of recycled postconsumer waste. Circular economy experts in a separate report said rental, re-commerce and subscription business models are worthwhile options to create a circular economy, with the re-commerce segment being the most financially viable. {WWD

Designers at Paris Fashion Week Men's offered a soft approach to masculinity 
In Paris last month, menswear designers took a stand against the monopoly of broad-chested, sporty silhouettes. Instead, they offered hand-crocheted male thongs, skimpy towel skirts, translucent shirting and cinched waists. Mahoro Seward describes the shift as a "steamy yet fragile take on tomorrow's man," and a "delicate proposal" on male sexiness. {I-D

Sign up for our daily newsletter and get the latest industry news in your inbox every day