Must Read: 'Ebony' and 'Jet' Photo Archive Will Go to the Smithsonian, How to Build a Successful Brand Outside of a Fashion Capital

Plus, Peter Pilotto to make his Milan Fashion Week debut for Spring 2020.
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The final print edition of "Jet" magazine displayed with vintage copies of the magazine. Photo: Scott Olson/Getty Images

The final print edition of "Jet" magazine displayed with vintage copies of the magazine. Photo: Scott Olson/Getty Images

These are the stories making headlines in fashion on Friday.

Ebony and Jet magazines' photo archives will go to the Smithsonian 
Four major foundations, led by J. Paul Getty Trust, will pay $30 million for the photo archives of Ebony and Jet magazines and donate the treasure trove of images to the Smithsonian National Museum of African American History and Culture. The collection, which is made up of more than 4 million photographs, is considered by some to be the most important visual archive of 20th century African American life and culture. "The archive is a national treasure and one of tremendous importance to the telling of Black history in America," said Ford Foundation President Darren Walker in a statement. {The Washington Post

How to build a successful brand outside of a major fashion capital
Even at the height of the retail apocalypse, many brands are finding a path to success by building national (or even international) names from a base of brick-and-mortar stores nowhere near New York or Los Angeles. Instead of over-the-top and pricey runway shows, these labels have come up with alternative ways to grab the attention of potential consumers, whether through low-budget trunk shows in sorority houses or small presentations at local festivals. Business of Fashion spoke to several brands from Seattle to New Orleans to figure out how they've found success outside of major fashion capitals. {Business of Fashion

Peter Pilotto to make Milan Fashion Week debut for Spring 2020 
After showing in London for the past 12 years, Peter Pilotto will make his Milan Fashion Week debut on Sept. 18 at the Teatro Manzoni. Hugo Boss and Drome will also show in Milan this season. As for the regulars, Prada will stage its runway spectacle in the afternoon on Sept. 18, a Wednesday, instead of the afternoon slot on Thursday that the brand has usually held. Meanwhile, Gucci will postpone and present its collection on Sunday, Sept. 22. {WWD

The rise of wellness-first anti-aging skin-care products
A new crop of emerging skin-care brands is taking a wellness-minded approach to anti-aging. Rather than offering harsh treatments that damage underlayers of skin in order to prompt plumping and cell turnover, these labels focus on the health of the skin barrier and target glowing results over instant wrinkle-free ones. {WWD

Fashion brands see opportunity in professional gaming 
Big-name brands and designers are partnering with professional gamers in hopes of benefiting from the $1.5 billion e-sports industry. Maxwell Osborne, one of the founders Public School, has been named as creative director of Andbox, a brand that designs streetwear for hardcore professional gamers and hobbyists. Stadium Goods is also getting in on the e-sports action by hosting a merch pop-up with members of FaZe Clan, one of the largest teams in e-sports. And last week, K-Swiss launched what it calls the first e-sports performance shoe. {Glossy

What Boris Johnson means for Britain's luxury sector 
Boris Johnson formally became Britain's prime minister on Wednesday, having promised the U.K. will leave the EU without a deal if a new agreement is not struck by Oct. 31. The timing of this deadline is particularly challenging as it is so close to Black Friday. Yet, some retailers and members of the fashion community across the pond are cautiously optimistic about what Johnson could bring to Britain's luxury sector, including a pro-business attitude, closer trading ties with the U.S. and lower business rates. {Vogue Business

DTC brands are struggling with customer service
Growing digitally-native retail brands are often faced with the realization that the way to maintain their reputation with customers is through good and consistent customer service. The problem, however, is that some may not be prepared for the onslaught of customer service enquiries that come with unprecedented growth. As a result, many direct-to-consumer brands have turned to software layers to help alleviate the pressure. But this "increases the likelihood of them looking less like relatable upstarts and more like computerized un-empathetic corporations." {Modern Retail

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