Must Read: Is the Instagram Influencer Era Over? LVMH Keeps Spending Money to Make Money

Plus, where Barneys went wrong.
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Emma Chamberlain at VidCon 2019. Photo: Jerod Harris/Getty Images

Emma Chamberlain at VidCon 2019. Photo: Jerod Harris/Getty Images

These are the stories making headlines in fashion on Thursday.

Is the Instagram influencer era over? 
The fall of the overly filtered, always-on-vacation Instagram influencer may be near. Research published by firm Mobile Marketer in July 2019 show engagement rates on sponsored Instagram posts have dropped, on average, by 2% since early 2016. Whereas, new social media spaces like TikTok are growing on an unprecedented scale. Gen Z is leading the charge for the changing of the guard: This generation is flocking to hyper-specific influencers that really resonate with them and who present themselves with apparent nonchalance and a disregard for the rules that have governed the influencers who came before — think Emma Chamberlain and her lo-fi, relatable vlogs. {I-D

LVMH keeps spending money to make money
LVMH posted better-than-expected second quarter revenue on Wednesday, thanks to accelerating momentum in its fashion and handbag division and creative revamps at both Louis Vuitton and Dior. The French conglomerate is spending lavishly in order to make money, as it wants to be sure that its portfolio of luxury brands maintains its market dominance once demand loses steam. So, the company will continue to inject cash into its already successful labels and remain active on the acquisition front. {WWD

Where Barneys went wrong
Barneys has long been the go-to for emerging brands, but with its recent financial woes — combined with increased competition from multi-brand e-commerce sites, the rise of direct-to-consumer retail and the blossoming of the second-hand luxury market — the department store is no longer able to take as big of bets on lesser known labels, the very thing that set it apart from competitors. "Instead of owning cool, Barneys began chasing it, much to the detriment of the store and many of the smaller labels whose brands and businesses it once cultivated," writes Lauren Sherman for Business of Fashion. {Business of Fashion

Facetune widens the gap between our real and digital selves 
In the more than five years that Facetune has existed, the image-perfecting app has produced an aesthetic sameness known as "Instagram Face." This alone is, for lack of a better term, poisoning our brains, and encouraging people to drop thousands of dollars on unnecessary cosmetic procedures. But perhaps Facetune's most harmful side effect is that it gives individuals the power to create a digital persona that has little to do with their actual selves. {Vox

Ariana Grande improvises in Givenchy's new campaign video 
Ariana Grande is the newest face of Givenchy (complete with its own hashtag, #Arivenchy) and stars in its Fall 2019 campaign video. In the minute-long clip, the singer improvises a melodic song and takes stage directions from the cameraman. After posing in an off-the-shoulder style and a sumptuous suit, she pulls out her phone — with a Givenchy case, of course — before apologizing, taking a call and dipping. {YouTube

Ralph Lauren is getting an HBO documentary 
HBO just announced that it's making a documentary about Ralph Lauren and his namesake brand, entitled "Very Ralph." The feature-length film will cover everything from the designer's upbringing in the Bronx, his half-a-century-long marriage to Ricky Anne Loew-Beer and his six decades in the fashion industry. The film is directed and produced by award-winning documentarian Susan Lacy and will premiere on Nov. 12. {Fashionista inbox} 

Kering reports slower-than-expected growth at Gucci in second quarter
Kering reported a solid 15.9% uptick in revenue in the second quarter of 2019 on Thursday, though revenues expanded at a slower-than-expected pace at Gucci. The Italian label's comparable sales rose 12.7% this quarter, compared with an analyst forecast of 14.5%. This was down from 20% in the first quarter, and from 40.1% during the same period a year ago. {WWD

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