Must Read: Hearst President on Maintaining a Profitable Print Division, Marc Jacobs Is a Vlogger Now - Fashionista

Must Read: Hearst President on Maintaining a Profitable Print Division, Marc Jacobs Is a Vlogger Now

Plus, how Instagram's move to hide likes will impact influencer marketing.
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Photo: Daniel Barry/Getty Images

Photo: Daniel Barry/Getty Images

These are the stories making headlines in fashion on Tuesday.

Hearst president on maintaining a profitable print division 
It's been almost a year since Troy Young was tapped to take over for David Carey as president of Hearst Magazines. In that time, Young has overseen a deepening investment in the company's use of data, a staff shakeup and several new projects, such as a subscription exercise video app. But these moves have yet to prove they can make up for the decline in print advertising. As publishers continue to ride the wave of uncertainty, Young shares his long-term goals for the company and strategies for each Hearst title with Business of Fashion. {Business of Fashion

Marc Jacobs is a vlogger now
Marc Jacobs learns how to drive in a Home Depot parking lot and goes car shopping in a new video posted to the brand's official YouTube channel. The designer makes his parking lot and vlogging debut in an orange bucket hat, Adidas slides, hot pink sweatpants and two pink sweatshirts. You can watch Jacobs drive three miles per hour and pick out the interiors to his custom Porsche below. {YouTube

How Instagram's move to hide likes will impact influencer marketing 
Instagram is hiding likes in various test markets around the world to decide whether it should officially conceal the number of likes and video views on other people's post across the platform. The shift is intended to minimize the social pressures that come with social media, but it would make it harder for brands to determine an influencer's engagement rate. If Instagram does hide likes, digital marketing experts predict that brands will turn to targeted ads and spend less on sponsored posts. {Business of Fashion

Luxury brands are using graffiti to build street cred
From Gucci to Louboutin, luxury labels have latched on to graffiti's visual pull and are paying spray-paint artists to add an urban edge to their campaigns. These companies are also using street art to gain traction on social media. "Nobody takes a photo of a billboard," said David Speed, a director at Shoreditch-based street art collective Graffiti Life in an interview with Bloomberg. "When it's hand-painted, people pay attention to it. There's a spectacle to it. And the beautiful thing is that because people do take photos of it, it lives a second life online." {Bloomberg

Hermès boasts solid second quarter earnings
Despite international trade tensions, sales at Hermès climbed 14.7% in the second quarter. The maker of Birkin bags and silk scarves brought in a total of 1.67 billion euros, fueled by a strong performance in Asia and with an extra lift from currency rates. Ready-to-wear and fashion accessories performed particularly well for the luxury label this quarter, with a 16.9% rise at constant rates, to reach 394.4 million euros, while its largest division, leather goods and saddlery, posted 12.2% growth to reach 844.2 million euros. {WWD

Warped Tour kicked off the consumerist music festival revolution
Warped Tour is a prodigious marketing machine, sponsored from top to bottom by brands hoping to win over punk rock fans in between shows. Having debuted in the summer of 1995, the makers of the festival were quick to realize that crowds could be commodified, and jumped at the notion of turning the music-filled grounds into a marketplace made up of actual things. In this way, Warped Tour helped start the consumerist music festival revolution, where today festivals like Coachella are practically outdoor shopping malls. {Vox

Celebrity photographer Marcus Hyde accused of predatory behavior toward models
Marcus Hyde, a celebrity photographer who has shot Kim Kardashian and Ariana Grande, was accused of offering a model a free photoshoot in exchange for nude photographs. Diet Prada posted the exchange between Hyde and the model on Monday. Shortly after the post, Grande responded in her Instagram Story saying how upset she was about the situation. She did not call out Hyde explicitly, but she did ask people to "look out for one another." Kardashian has yet to comment on the scandal. {Elle

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