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There are seemingly infinite factors to consider when preparing to launch your own fashion business, especially in today's rapidly evolving market. Will you opt for a wholesale model or go direct to consumer? How will you maximize sustainability? What will set your product apart from the dozens of existing competitors, and what niche will yours fill in an already overcrowded space? Before you set out to tell your brand's story and bring it to life, these are just a few of the things your need to fully flesh out — even if you're planning to enter a booming sector such as footwear.
The footwear business is thriving, thanks in large part to the continued popularity of sneakers and athleisure, consistent innovation in the category (specifically in the areas of materials and technology) and a shift in digitally focused business models. But if you plan on setting out into the market, you should seek advice from people who have been there. That's where we come in.
Fashionista has compiled a comprehensive eBook filled with invaluable information on the footwear business — from marketing to production and everything in between — straight from designers and brands who've seen success in both the mass and luxury markets. Submit your information below to download expertise straight from the source, handpicked by our editors.
Stay tuned for more eBooks in different product categories as well, this is the only the beginning.