Title: Digital Influencer Account Executive
Position Reports To: Vice President of Digital
Basic Function: Support influencer marketing initiatives at both the paid and gifting level. This role will be responsible for the ideation and execution of paid influencer programming, submitting target lists for giftings to clients, conducting outreach for influencer selections as well as liaising with the clients on product availability and order submission. The Account Executive will also be responsible for assisting with New and Existing Business proposals. This team member will is responsible for co-managing the Digital Assistant. The Account Executive will contribute to each client’s monthly report with an update on the Digital team’s efforts as well as independent reports for the digital teams paid programs. This role will be tasked with forging new relationships with influencers, vendors and third party agencies that would help support our scope of services including but not limited to social platforms, Digital Marketing agencies, and new affiliate networks.
- Assist in New and Current Business proposals
- Maintain existing relationships while cultivating new ones with online influencers and blog outlets through sponsored posts, giftings, showroom appointments and Fashion Week initiatives.
- Identify new opportunities in the digital space with influencers, outlets and platforms; working to grow our Master List of contacts in various areas of the online/blogger space.
- Proactively prepare monthly reports on behalf of the Digital department.
- Proactively create and execute approved gifting initiatives for all blogger programs. Identify targets for client approval, get product availability, conduct outreach to influencers, place order with client by given deadline and work with digital assistant/interns for fulfillment, monitoring and press clippings.
- Support on all sponsored post initiatives: create decks for client approvals, identify talent, negotiate rates, coordinate billing/invoicing with Finance director, gain client approvals on content prior to each post then send through placements and recap reports as needed.
- Support the internal departments on trend blasts and product placement opportunities with Digital influencers and blogs.
- Research digital media, platforms, conferences, webinars and related industry news to keep the team abreast of notable information and propose client opportunities
- 3-5 years experience in influencer marketing
- Strong knowledge of digital influencers
- Inherent interest in Fashion and social media
- Strong organizational skills and attention to detail
- Well versed in Word, Excel, PowerPoint, Photoshop, Apple computers, Keynote.
- Knowledge of social media listening tools and analytics including Google and Facebook analytics
- Candidate must be able to work with minimal direction and comfortable taking initiative
- Excellent writing and interpersonal skills
- Ability to manage several clients and their needs simultaneously
To Apply: Please send your resume and cover letter in pdf format to email@example.com.