Must Read: Marc Jacobs to Receive MTV's First-Ever Fashion Trailblazer Award, Billie Eilish Models New Stella McCartney Collection

Plus, millennials are changing India's wedding industry.
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Marc Jacobs. Photo: Peter Lindbergh

Marc Jacobs. Photo: Peter Lindbergh

These are the stories making headlines in fashion on Wednesday.

Marc Jacobs to receive MTV's first-ever Fashion Trailblazer Award
MTV has announced that Marc Jacobs will be the first-ever recipient of the Fashion Trailblazer Award, in partnership with the CFDA. "Jacobs and music are inextricably linked, from tapping Cher and Missy Elliott for his ad campaigns, to dressing fashion icons Lady Gaga, Cardi B and Nicki Minaj," reads a press release announcement. "With a legacy that spans over three decades, Jacobs is a preeminent figure in fashion and music, perfectly embodying the spirit of the Fashion Trailblazer Award." The designer will receive his award at the 2019 MTV VMAs on Aug. 26, and his namesake brand will also host a multimedia activation on the red carpet. {Fashionista inbox}

Billie Eilish models new Stella McCartney collection
Stella McCartney chose Billie Eilish to showcase her new Beatles-inspired "All Together Now" collection. (Fittingly, the pop star wore a look by the British designer during her performance at Glastonbury in June.) "Billie, her brother and her whole family have a musical story which completely fits with my own upbringing," says McCartney in an interview with i-D. To celebrate the new partnership, the brand is launching a contest to win a trip to McCartney's upcoming runway show at Paris Fashion Week and a record box signed by Eilish and stocked with vinyls handpicked by the singer and designer, as well as a signed piece from the "All Together Now" collection. {i-D}

Millennials are changing India's wedding industry
With half of India's population of 1.3 billion under the age of 30 — and boasting growing incomes and active social media accounts — the millennial set is encouraging a revamp within the $50 billion Indian wedding market. Inspired by highly publicized celebrity weddings in India, soon-to-be wed individuals are now booking their nuptials year-round, outfitting their entire families in aesthetic-conscious designs and inspiring western designers, such as Jimmy Choo, Armani and Prabal Gurung, to cash in on this lucrative sector. {Vogue Business}

Naomi Campbell says French hotel turned her away because she's Black
In an interview with French weekly news magazine Paris Match, Naomi Campbell claims she was turned away from a French hotel because she's Black, describing the experience as "revolting." "I was recently in a town in the south of France, while the Cannes film festival was going on, where I was invited to take part in an event in a hotel that will remain nameless," recalled the supermodel. "They did not want to let us come in, my friend and me, because of the color of our skin. This guy at the door made out that the place was full. But he was letting other people in." {The Guardian}

Should brands charge more for larger sizes?
The strategy behind pricing plus-size offerings is inconsistent among brands. While labels like 11 Honoré absorb the extra costs of extended sizing across its entire range, others are charging more. For example, Old Navy pieces cost extra as plus-size but this isn't applied to its men's category. "The 'plus size' category has been so overlooked that no one has come up with a satisfying term for sizes US 14 and above, let alone set industry standards for production and pricing," says fashion journalist Christina Binkley. {Vogue Business}

Is Stitch Fix the model for Amazon Fashion?
Amazon Fashion's newly launched Personal Shopper by Prime Wardrobe, sounds fairly similar to personal online styling service Stitch Fix, argues Business of Fashion. So will this budding business win over Stitch Fix's customers? "The cost to acquire new customers has been on the rise at Stitch Fix — whereas Amazon has 100+ million prime members that they can advertise their Personal Shopper service to on day one (with little to no additional cost)," said Wells Fargo analyst Ike Boruchow. "The apparel space continues to evolve very quickly, and competition is clearly heating up." {Business of Fashion}

Lively has sold to intimate apparel brand Wacoal for $85 million
Direct-to-consumer lingerie brand Lively, founded by former Victoria's Secret executive Michelle Cordeiro Grant, has been acquired by Wacoal for $85 million. The new deal will allow parent company Wacoal International Corporation to tap into the millennial customer sect. "We invest in our community and customers to empower them to celebrate their individuality and enable them with products to look and feel their best," said Grant in an official statement. "Wacoal's core values have a beautiful synergy with Lively's, enabling us to come together, not just to take market share, but to also create market share." {Techcrunch}

Note: This post has been updated from its original version to clarify that Billie Eilish is not the face or spokesmodel for Stella McCartney.

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