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Must Read: Angelina Jolie Covers the September 2019 Issue of 'Elle,' Why Brands Are Ditching Social Media Advertising

Plus, Edward Enninful reflects on his first two years as editor-in-chief of British "Vogue."
Angelina Jolie on the September cover of "Elle." Photo: Alexi Lubomirski 

Angelina Jolie on the September cover of "Elle." Photo: Alexi Lubomirski 

These are the stories making headlines in fashion on Monday.

Angelina Jolie covers the September 2019 issue of Elle
Ahead of the release of "Maleficent 2," Angelina Jolie celebrates all the free-thinking women by fronting Elle's September issue and writing her own cover story on why the world needs more wicked women. "'Wicked women' are just women who are tired of injustice and abuse," she writes. "Women who refuse to follow rules and codes they don't believe are best for themselves or their families. Women who won't give up on their voice and rights, even at the risk of death or imprisonment or rejection by their families and communities. If that is wickedness, then the world needs more wicked women." {Elle

Why brands are ditching social media advertising 
Several fashion brands are reallocating their marketing budgets due to the rising cost of social media advertising and the declining reach of these ads. "Social media has gone from a place that's a fantastic way to connect to being a business that sucks all the money out of a brand's wallet and is still ineffective," says Renae Smith, founder of Sydney-based PR agency The Atticism. Now, more brands are turning to catalogues, as well as direct mail and outdoor advertising. {Business of Fashion

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Edward Enninful reflects on his first two years as editor-in-chief of British Vogue
Lauren Indvik caught up with Edward Enninful to talk about his first two years as the editor-in-chief of British Vogue. During their conversation, Enninful touched on what he wants the magazine to stand for and what it's like to be behind some of the most talked-about covers in fashion. He also shed light on what he looks for in a potential hire and why Africa deserves its own edition of Vogue. {Vogue Business

The African luxury goods market is on the rise
Despite the failures of Suno and Edun, there are still plenty of opportunities for upscale, Black-owned, socially conscious brands that largely produce in Africa. LVMH predicts that the African luxury goods market will grow 30% in the next five years, as buyers for international luxury stores increasingly seek out brands like Studio 189, Lemlem and Brother Vellies, who are building scalable and sustainable businesses that put quality first. {Vogue Business

StockX was hacked
Last week, StockX pushed out a password reset email to its users citing "system updates." The fashion and sneaker trading site initially told users that it was legitimate, but turns out it was the result of a hacker making off with data from 6.8 million customers. The stolen data contained names, email addresses, scrambled password and other profile information — such as shoe size and trading currency. The data also included the user's device type, such as Android or iPhone, and the software version. {TechCrunch

H&M accused of greenwashing
The Norwegian Consumer Authority called out H&M for providing "insufficient" information about the sustainable nature of its Conscious collection. The director of the Consumer Authority Elisabeth Lier Haugseth said that the Swedish fashion retailer makes general claims in the marketing of its products when referring to their "sustainable" aspects and does "not specify the actual environmental benefit of each garment sufficiently, for example the amount of recycled material for each garment." In response to the claims, the fashion brand told Dezeen that they are in contact with the CA about how they can make their Conscious collection marketing more "precise." {Dezeen

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