Must Read: How Drag Queens Became Beauty Leaders, Farfetch Denies Rumors of Buying Barneys - Fashionista

Must Read: How Drag Queens Became Beauty Leaders, Farfetch Denies Rumors of Buying Barneys

Plus, rental services go mainstream.
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RuPaul's DragCon LA 2019. Photo: Mario Tama/Getty Images

RuPaul's DragCon LA 2019. Photo: Mario Tama/Getty Images

These are the stories making headlines in fashion on Tuesday.

How drag queens became beauty leaders 
"RuPaul's Drag Race" put the spotlight on the world's top drag queens, displaying their close relationship to makeup in the process. It makes sense, then, that RuPaul's DragCon, a three-day convention that will kick off its third New York City iteration on Sept. 6, has become a beauty destination of its own. There, popular drag queens capitalize on their makeup expertise by debuting their own beauty brands. {WWD

Farfetch denies rumors of buying Barneys
A report in The New York Post on Monday falsely claimed that Farfetch was nearing a deal to buy Barneys out of bankruptcy. The British e-commerce platform has since confirmed that it has no plans to enter into another big — and risky — acquisition, because the company is facing its own challenges. {Business of Fashion

Rental services go mainstream 
The concept of renting rather than buying one's wardrobe has hit the mainstream, with major retailers like Ann Taylor, Express, American Eagle, Scotch & Soda and Urban Outfitters now offering rental services. Struggling stores see rental as an opportunity to build customer loyalty while taking advantage of excess inventory. And though many of the new entrants into the rental market say initial demand from customers is strong, getting them to come back for more may prove difficult. {Business of Fashion

Wilhelmina is suing another model for going to The Society
Wilhelmina Models, a 52-year-old agency, is suing The Society, a six-year-old agency, for allegedly taking its models and its related service fees. Earlier this month, the elder agency sued three male models that also left for The Society, claiming they breached their individual representation contracts that all go into 2020. The lawsuits coincide with the apparent flow of talent out of Wilhelmina, a fair amount of which seems to be going to The Society. {WWD

Luxury players ramp up sustainability
During her 17-year joint venture with Kering, Stella McCartney built a reputation as the industry's leading eco-conscious designer. But when she left Kering for LVMH last summer, the switch seemed to cue a race for bragging rights in the eco movement, and to foreshadow greater efforts among European luxury players to clean up their supply chains. This luxury green race was the focus at last weekend's G7 meeting in Biarritz, where a Kering-led group of 32 signed a "fashion pact" geared toward sustainability efforts. {WWD

LVMH pledges 10 million euros to fight Amazon fires 
LVMH is donating 10 million euros to help fight the Amazon wildfires. The funds will support the financial initiative revealed by French President Emmanuel Macron during a press conference at the G7 summit in Biarritz on Monday. Most of the money donated will be used to send a fleet of Canadair aircraft to combat the spreading wildfires, Macron said during the press conference. {WWD

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