Must Read: Taylor Swift Covers the September Issue of 'Vogue,' What's Really Going on at Victoria's Secret

Plus, Rebecca Taylor is exiting her namesake label.
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Taylor Swift on the September 2019 cover of "Vogue." Photo: Inez & Vinoodh,

Taylor Swift on the September 2019 cover of "Vogue." Photo: Inez & Vinoodh,

These are the stories making headlines in fashion on Thursday.

Taylor Swift covers the September issue of Vogue
Taylor Swift fronts Vogue for the fourth time, but this cover marks her first on the magazine's September issue. The singer — photographed by Inez & Vinoodh — wears a Louis Vuitton jumpsuit and talks LGBTQ rights and sexism inside the issue. {Vogue

What's really going on at Victoria's Secret 
Creative director Ed Razek announced his exit from Victoria's Secret earlier this week, as the lingerie giant continues to lose public favor and amid media reports of its past links to convicted sex offender Jeffrey Epstein. But declining sales, store closures and abuse aside, Victoria's Secret's demise is also rooted in billionaire L Brands chairman Les Wexner's tight grip on power. {Business of Fashion

Rebecca Taylor is exiting her namesake label
Rebecca Taylor is leaving her namesake brand, which she founded in 1996 with her then-business partner Beth Bugdaycay. "I've been in this industry for 25 years and counting," she says to WWD of her decision to exit the contemporary label. "I love fashion and I will always love Rebecca Taylor and am in close contact with everybody there. I have never felt more energized about being creative. I've had so many ideas. I just feel like I'm recharging my batteries." Taylor, who has just spent the last year living abroad in Europe with her family, says she has no idea what she'll do next. {WWD

Live stream apps are taking off in the U.S. 
Live streaming is a wildly popular way to shop in China, but now the technology is starting to take off in the U.S. Shopshops, a three-year-old interactive, online retail experience for Chinese consumers, plans to roll out an English-language version of its streaming service later this year. It will join other startups hoping to take live streams into the mainstream in the West. {Business of Fashion

H&M and Zara are misleading consumers with vague sustainability claims 
Earlier this week, the Norwegian Consumer Authority called out H&M for failing to provide adequate detail about why clothes in its Conscious Collection are less polluting than other garments. But H&M isn't the only company whose sustainability claims lack satisfying detail: Zara recently released vague sustainability targets, saying that it would only use cotton, linen and polyester that was "organic, more sustainable or recycled" over the next six years. {Fast Company

TikTok is already facing significant challenges
TikTok has quickly become one of the world's most popular online social networks, but the company already faces some real risks. To start, it has a problem sustaining users, and it hasn't offered users a direct way to make money in the U.S. What's more, the Chinese version of TikTok is already a propaganda outlet for the government, so some fear it could become a propaganda outlet for China here in America. {The Verge

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