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Must Read: How to Get Rich Selling Sneakers, Cara Delevingne Speaks Out Against Harvey Weinstein and Labeling Her Sexuality

Plus, the real social media stars of NYFW Spring 2020.
Photo: Imaxtree

Photo: Imaxtree

These are the stories making headlines in fashion on Friday.

How to get rich selling sneakers 
It's no surprise the sneaker resale market has entered billion-dollar territory, and along with it, those resellers involved within the space are making a pretty penny, too. GQ Style writer Cam Wolf spoke with four entrepreneurs who are profiting off of flipping sneakers, including Matt Cohen, who is the VP of business development and strategy at Goat, as well as Jose Ortiz of "Six Figure Sneakerhead," 15-year-old Aaron Maresky, whose "cook group" AMNotify boasts thousands of members paying a $60 monthly membership, and Jordan Vankeulen of @resellology on Instagram. {GQ}

Cara Delevingne speaks out against Harvey Weinstein and labeling her sexuality
At the start of Cara Delevingne's movie career, film producer and alleged sexual abuser Harvey Weinstein told the model-turned-actress that she would never make it in the industry as a gay woman, which led Delevingne to closely guard her sexuality in fear that it would impact any future film opportunities. When asked where she falls on the LBGTQ spectrum Delevingne says, "I f***ing hate it. The labels for everything bum me out. I hate to label myself." {Porter}

The real social media stars of NYFW Spring 2020
Models weren't the only ones strutting the latest spring fashions down the runway this week; the real stars of NYFW Spring 2020 were the writers. Brands like Kate Spade New York, Susan Alexandra and Batsheva, to name a few, beckoned editors, authors and writers to model their newest pieces for the season, including The New Yorker staff writer Naomi Fry made an appearance at Susan Alexandra's Bat Mitzvah-themed presentation. Alexandra said she was a major fan of Fry and DM'd her to model. Will writers eventually take over the runway? Only time will tell. {Vogue}

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Oxford Street's survival in the retail storm
One of London's largest shopping destinations may be facing potential closure as the retail storm rages on. Situated in London's West End, Oxford Street is a 1.2-mile stretch of flagships and department stores where locals and tourists alike satiate their consumption needs. Currently, 8.3% of units on Oxford Street are empty or filled with short-term leases. Many retailers have been slow to catch up with the shift online, which has encouraged Oxford Street landlords to create more curated spaces. {Business of Fashion}

Extinction Rebellion's die-in at London Fashion Week
Climate activist group, Extinction Rebellion, covered themselves in fake blood as an attempt to raise awareness about the environmental damage caused by the fashion industry. Last month, the group threatened to "shut down" fashion week and today's die-in is one of the five actions they are taking to do so. The die-in protest occurred only hours after other climate change activists were arrested at London's Heathrow airport, after their attempt to fly drones within the airport's exclusion zone. {Dazed}

Fashion brands to streamline their sample process
In order for younger brands to stay as efficient and money-conscious as possible, streamlining the sample process is crucial. The creation of samples, also known as prototyping, is the first step in finalizing designs for major fashion brands, while also disrupting a brand's efficiency. However, dozens of these prototypes that are made during the early stages of the design process then end up being discarded.

"My whole MO is to take your time and do it right the first time. If you do, it eliminates a lot of pain," said Dagne Dover's Jessy Dover, whose recent baby bag design went through through twice as many samples than usual before deciding on a design. "Fast fashion is so wasteful, and there's so much pressure to have something new constantly. That often means forfeiting the use of scrap material and not talking with the manufacturers to get details right. Fast fashion doesn't allow for those things. Part of the reason we have an irregular cadence is because we just release when it's ready. When you rush, that's when people start to make mistakes." {Glossy}

The largest cosmetics brands are crashing
Though consumers are altogether spending less on makeup, major beauty brands are finding it hard to keep up as new rivals enter the market. L'Oréal's Chief Executive Jean-Paul Argon said that the U.S. contributed to the conglomerates discouraging second quarter sales. In the first six months of this year, 18 of the 20 largest prestige U.S. makeup brands saw a decline in sales, with Lorac, Cover FX and Stila leading the pack. Wendy Liebmann of WSL Retail Strategy credits this crash on macro trends, such as time, pressure and stress, and consumers wearing less makeup. {Business of Fashion}

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