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Must Read: Lady Gaga Covers 'Allure,' Remembering Fashion's Night Out

Plus, people are buying couture for babies.
Lady Gaga on the October 2019 Cover of "Allure." Photo: Daniel Jackson for "Allure"

Lady Gaga on the October 2019 Cover of "Allure." Photo: Daniel Jackson for "Allure"

These are the stories making headlines in fashion on Wednesday.

Lady Gaga covers the October issue of Allure
When Lady Gaga launched herself into the music scene over a decade ago with her blunt blonde bangs, thick strip lashes and, of course, the beef dress, she transformed the beauty scene. In Allure's October "Best of Beauty" issue, Gaga graces the cover and discusses how makeup changed her life and how she wants her makeup line, Haus Laboratories, to change others'. {Allure}

Remembering Fashion's Night Out
Ten years ago, Anna Wintour orchestrated a city-wide event to get consumers excited about shopping again after the 2008 recession, dubbed "Fashion's Night Out." The chaotic evening involved the Olsen twins bartending, Wintour at a Macy's in Queens and Vogue editor Hamish Bowles singing karaoke. {The Cut}

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People are buying couture for babies
In 2018, China's luxury childrenswear market outperformed both womenswear and menswear sales. While the age of those wearing baby couture is in the single digits, the sales reach much higher numbers — China's childrenswear market is now a $29.4 billion industry. Acne Studios, Comme des Garçons Play and Balenciaga are among the most popular brands in the baby couture world. {Business of Fashion}

A breakdown of the September issue ads 
The month of September is a notoriously significant period for print magazines. WWD compared each publisher's September 2019 issue by number of ad pages as well as to their 2009 and 1999 ad pages. Not surprisingly, Vogue outperformed on print advertisements in 2019 with Harper's Bazaar and Elle trailing behind. {WWD}

Meet haute streetwear's next generation 
Hip hop and high fashion have quickly become intertwined with men's high-end fashion brands taking pointers from '90s hip-hop and streetwear styles. Kanye West's Yeezy clothing line and the esteemed Adidas sneaker collaboration of the same name embraced the link between the two worlds. West blazed a trail for designers like Off-White's founder Virgil Abloh and Heron Preston's eponymous label. Who's next? {The New York Times}

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