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Meet the Designers Showing at New York Fashion Week for the First Time

Even with a shorter schedule, there are plenty of newbies to keep an eye out for.
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Photo: Courtesy of Paris99

Photo: Courtesy of Paris99

Despite New York Fashion Week's more abbreviated schedule this season, there are plenty of new additions to the (unofficial) calendar. While that makes for a hectic week for showgowers, it also makes for an interesting one.

As usual, there is a mix of buzzy up-and-comers, brand new launches, more commercial brands hoping to make a momentary splash and tiny downtown labels whose shows will be attended by their artist friends and, like, one cool Vogue editor.

From a CFDA/Vogue Fashion Fund nominee who's barely old enough to drink, to an Instagram brand that's moving into IRL, to a real housewife of Beverly Hills, read on to learn about 13 designers who are showing at NYFW for the first time for Spring 2020.

Reese Cooper

At 21 years old, Reese Cooper has already gotten his Los Angeles-made wares into Selfridges, Ssense and Mr Porter, become a CFDA/Vogue Fashion Fund finalist, expanded from menswear into womenswear and dressed the Jonas brothers. The fan base of his casual, Americana-tinged clothing is only poised to grow following his NYFW debut on Sept. 10.


You may have seen one of Paris99's super-cute scalloped-edge dresses on Instagram, where they gained quick, organic exposure last year. The line by New York-based Paris Starn built buzz quickly, getting picked up by influential retailers like Opening Ceremony and Lisa Says Gah. The brand's debut NYFW presentation, which takes place Sept. 7 and has a picnic theme, will certainly build on that.


Maxhosa is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. His designs celebrate local Xhosa aesthetics and feature some seriously stunning prints and colors. The brand will show as part of an event in Harlem hosted by Carmelo Anthony on Sept. 6.

Diesel Red Tag x A Cold Wall

Samuel Ross of buzzy London-based menswear label A Cold Wall is the latest brand to work with Diesel Red Tag, an incubator platform for emerging talent, following the likes of Shayne Oliver of Hood by Air and Glenn Martens of Y/Project. The capsule collection, which taps into Diesel's heritage, was previewed during A Cold Wall's Spring 2020 runway show in London in June, while the rest will be unveiled in New York on Sept. 9 and hit stores in November.


This contemporary-priced dress line debuted this past May via the department store channel — Saks Fifth Avenue and Neiman Marcus, to be exact. While based in New York, a trio of international designers are behind it; they also partner with NEST, which connects artisans across the globe with brands. The spring 2020 collection will debut Sept. 6.

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Acheval Pampa

This Argentinian label launched during Paris Fashion Week for Fall 2018 and has already been picked up by top luxury retailers including, The Webster and Moda Operandi. The line has a wearable, South American-inspired, subtly equestrian aesthetic that we could see U.S. fashion editors falling for instantly.

Kyle and Shahida

Kyle by Alene whomst? Kyle Richards of "Real Housewives of Beverly Hills" fame has a new clothing line debuting this week, which she's launching with designer Shahida Clayton. The women's contemporary ready-to-wear brand will include resort wear, separates, jumpsuits, rompers, dresses and red carpet/evening looks, and the new pieces will be shoppable immediately after the show on Sept. 8.


British online fast-fashion retailer Prettylittlething recently set up a U.S. headquarters in Los Angeles, and now it's continuing its push into the American market with its first-ever NYFW show. This particular event, planned for Sept. 8 at the Plaza Hotel, will unveil the retailer's collaboration with musician Saweetie, who will also be performing at the after party.

Fix and Fax

Fix and Fax is a new menswear line by Russian designer Katya Leonovich, who has previously shown womenswear collections in Moscow, Paris and New York. The new line takes inspiration from her own art, as well as nature, and will debut with a runway show on Sept. 5.


Located in New York's Lower East Side, 85Eldridge, the place, is a yoga studio in the morning and design studio throughout the day, created by Douglas Abraham and Lana Jay Lackey. Per its sparse Instagram feed, debut pieces include shark overalls and eyeball pants. Its debut NYFW event takes place Sept. 6.

Swimming in the Room

We don't know a lot about new brand Swimming in the Room, aside from its gorpcore aesthetic, the existence of this puzzling garment and that Vogue highlighted it in its recent NYFW preview. The show will also be presented by Cala, a technology platform that allows brands to produce and scale fully customized apparel. Color us intrigued.


This accessible luxury brand is based in Sydney and known for its parkas. With a strong Instagram following and youthful aesthetic, it will make its NYFW debut on Sept. 5, perhaps finding an audience with more of an actual need for parkas.

I Love Pretty

Despite its designer, Xiaojuan Yang, and team having been reportedly denied the visas necessary to travel to the U.S. from China for this show, it will apparently still take place with People's Revolution's Kelly Cutrone putting on the event on Sept. 6.

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