Must Read: What Makes the Row Work? How to Generate a Buzz on a Budget - Fashionista

Must Read: What Makes the Row Work? How to Generate a Buzz on a Budget

Plus, Nikki Ogunnaike on how to make it in fashion.
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Photo: Larry Busacca/Getty Images

Photo: Larry Busacca/Getty Images

These are the stories making headlines in fashion on Monday.

What makes The Row work? 
The Row is generating between $100 and $200 million a year in sales, and its inventory at online retailers has grown 9% year-over-year. The label's success boils down to its elevated, logo-free staples that speak for themselves. "Those who wear The Row are made to feel like they are part of a secret club," writes Lauren Sherman. The brand has fashion hits that drive growth as well, such as its bow-front "Coco" mule. {Business of Fashion

How to generate a buzz on a budget
Most brands can't afford the theatrics that garner attention for billion-dollar luxury houses — think Gucci's dismembered heads — but they can rely on a combination of social media, targeted press placements and buzzy collaborations to generate noise. For example, brands can drop breadcrumbs before a show with countdown clocks on social media feeds and websites. {Vogue Business

Nikki Ogunnaike on how to make it in fashion 
Nikki Ogunnaike, Elle.com's style director, gives the lowdown on her fashion career and offers advice on how to make it in the industry in a new piece for Business of Fashion. "Network as much as possible," she says, and be curious: "If you look at the people who succeed in this industry, they are constantly asking questions — they dig into how things work and why they work that way." {Business of Fashion

Anna Sui's Spring 2020 show and exhibit at the Museum of Art and Design demonstrate the power of collaboration 
It's a big week for Anna Sui: She will present her Spring 2020 collection on Monday evening, and her exhibit at the Museum of Art and Design opens Wednesday. In an interview with WWD's Bridget Foley, the designer says she owes her success to her creative clan, which includes Steven Meisel, Paul Cavaco and Pat McGrath. {WWD

Scott Sternberg on starting a new brand now vs. 15 years ago
Over a decade ago, Scott Sternberg launched Band of Outsiders, a brand that perfectly encapsulated what men wanted from fashion at the time. His new brand, EntireWorld, is a very different label in terms of business and aesthetics, but it may come to reflect the zeitgeist in a similar way. Sixteen months into EntireWorld, Sternberg tells Highsnobiety about the differences between launching a brand then and now. {Highsnobiety

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