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Must Read: Gucci Runway Protester Speaks Out, Barneys Reportedly Close to Potential Deal

Plus, Vogue Business Chief Editor Lauren Indvik moves to "The Financial Times."
Ayesha Tan Jones protests the Gucci Spring 2020 show in Milan. Photo: Jacopo Raule/Getty Images

Ayesha Tan Jones protests the Gucci Spring 2020 show in Milan. Photo: Jacopo Raule/Getty Images

These are the stories making headlines in fashion on Friday. 

Gucci model Ayesha Tan Jones on why she staged a runway protest
Fashion critics and fans had a lot to say after Gucci sent out models in straitjackets during its Spring 2020 runway show in Milan. Ayesha Tan Jones, one of the models in the show, protested the latest collection with the phrase "mental health is not fashion" written across her hands. Jones' protest quickly made its way onto social media where hundreds of fashion folk also voiced their disapproval. Jones, who suffers from anxiety and depression, plans to donate 100% of her earnings from walking the show to U.K.-based mental health charities. {Gal-Dem}

Barneys New York reportedly close to potential deal 
In an effort to save luxury retailer Barneys New York from its impending doom, Kith backer Sam Ben-Avraham is said to be the front-runner for a potential acquisition. Though five parties are officially interested in Barneys' intellectual property and assets, Ben-Avraham's interests lie in buying the entire company. If the deal is finalized by Oct. 11, the interested buyer will become the baseline bid at an auction set to take place on Oct. 24. {WWD}

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Vogue Business Chief Editor Lauren Indvik moves to The Financial Times
The Financial Times has poached Vogue Business Chief Editor Lauren Indvik (who once headed up this very website) to head its fashion and style coverage. Indvik will work closely with Jo Ellison, the editor of the newspaper's How to Spend It supplement and will report to Alec Russell, editor of the FT Weekend. {Business of Fashion

The reason behind Forever 21's bankruptcy
After months of speculation, Forever 21 officially filed for bankruptcy and is planning to close hundreds of locations and cease operations in an effort to save the business. So, what exactly caused its demise? Underestimating its customers, critics say. Like other teen-focused retailers, Forever 21 proved to be enticing to millennials in the early 2000s, but Gen-Z customers now just see it as a bunch of cheap clothing that everyone already owns. {The Atlantic}

Glossier taps new chief operating officer from Amazon
Glossier just named Amazon's Melissa Eamer as its new chief operating officer. In her new role, she will oversee e-commerce relationships and growth opportunities for the brand. According to Vogue Business, Eamer wants to prioritize customer connections over convenience. {Vogue Business

Brands fight back against Amazon's counterfeiting 
The American Apparel and Footwear Association trade group that represents over 1,000 brands like Adidas, Gap and Target has accused Amazon of creating a black market of counterfeit goods. The AAFA has recommended that five international Amazon sites be added to the U.S. government's annual list of Notorious Markets, a list that lays out all the online and physical markets outside the United States where major copyright infringement takes place. {Fast Company}

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