If you didn't know the names of any beauty YouTubers before 2019, chances are, you do now. The controversy involving James Charles, Tati Westbrook and Jeffree Star infiltrated the mainstream media over the summer and earned the YouTube beauty space a not-so-great reputation of being drama-filled. Alas, beauty gurus haven't always had such shiny reputations. Other big names in the space like Jaclyn Hill, Laura Lee, Nikita Dragun, Manny MUA and Gabriel Zamora have spilled their own YouTube tea in previous years, alienating fans and distracting from the actual service beauty tutorials can provide. And with celebrities like Kylie Jenner and Shay Mitchell making their mark on the platform, it can be hard to sift through all of the noise to find creators who are also putting out amazing hair, makeup, skin-care and wellness content.
To clear up the confusion and direct your attention toward (un-problematic!) YouTubers worth knowing, we've compiled an extensive list of ultra-talented personalities in the space, ranging from mid-level influencers to those with multi-million follower counts. Read on to see which content creators are worth a follow.
Jackie Aina has amassed more than three million subscribers on her channel over the past 10 years, and it's no mystery why. Beyond being a resource for those looking for honest reviews and impressive technical skills, she's also become somewhat of an activist who uses her platform to bring change in the industry.
Allana Davison, at three uploads per week, has racked up 624K loyal followers and her subscriber count is growing. Her specialty is creating makeup looks that are wearable for every day but also keep the process of doing makeup fun and interesting.
Susan Yara, the founder of Mixed Makeup, focuses her channel around skin-care education. Her videos include reactions to Harper's Bazaar's celebrity nighttime routines and reviews of skin-care products, wellness treatments and cosmetic procedures for her one million subscribers.
Jackie Wyers is truly a chameleon — her transformation videos have gained her over 700K subscribers. From Billie Eilish to Lily-Rose Depp, this guru will teach you how to transform into your favorite celebrity, complete with hair tutorials and outfit recreations.
Nyma Tang's series "The Darkest Shade" skyrocketed her channel to fame. The South Sudanese beauty guru, who has acquired more than a million subscribers, tests the darkest shade options from various makeup lines to emphasize that deeper skin tones are still underrepresented in the makeup industry, despite demand for these shades.
Mariah Leonard is the beauty YouTuber to watch if you're looking to incorporate a little bit of color or glow-y skin into your makeup routine. Her step-by-step tutorials break down complex eyeshadow looks so that anyone can create these beautiful looks.
If you want to add a whole lot of color to your makeup aesthetic, Ellie Addis is the one to watch. The 18-year-old gained popularity on Twitter last year for her gorgeous Halloween glam looks, which she has continued into this year's spooky season.
Alissa Ashley creates videos that are informative, creative and endlessly entertaining for her two million subscribers to watch. The guru will occasionally bring out her Mystery Makeup Wheel to choose her makeup at random to keep the gig lighthearted.
Haley Kim's approach to beauty abides by the philosophy "less is more." Her makeup style definitely emulates this mantra: dewy skin, fluffy eyebrows and light mascara define her look.
If you watch YouTube religiously, you know who Desi Perkins is. She has accumulated more than three million subscribers over the past six years and has even done Kim Kardashian West's makeup.
Tina Yong has tried it all, from peel-off makeup to a DIY lash lift to facelift tape. Her trials and tribulations have paid off, though — Yong has amassed almost three million subscribers. In addition to her crazy "Tina Tries It" series, Yong makes tutorial videos that are easy for makeup beginners to follow along with.
If you recognize Arnell Armon, that's because she's actually the twin sister of aforementioned Alissa Ashley. In addition to creating makeup videos, Arnell uploads hair tutorials, teaching her more than half a million subscribers how to apply their lace front wigs.
Sarah Cheung channels the perfect combination of talented makeup artist and witty comedian. Her videos have an authentic, unfiltered vibe while still providing helpful makeup tips, such as how to contour your nose like Bella Hadid.
Talented 17-year-old Rachel Cantu uploads casual get-ready-with-me style makeup tutorials, wherein she shows her nearly 700K subscribers how to achieve her sculpted brows, blended eyeshadow, glitter eyeliner and glowing complexion.
YouTuber Hannah Mussette is known for her informative hair-care and skin-care videos. On her channel, the model shows her subscribers how she rocks her natural 4A/3C curls and what products she uses to attain her glowing, clear skin.
Jamie Paige is a Canadian beauty vlogger and makeup aficionado, and subscribers can tell that she has a true passion for makeup. Her tutorials range from no-makeup makeup looks to playful, full-coverage glam.
From Head To Toe
Last but not least, Jen of the channel From Head To Toe is a freelance makeup artist turned beauty YouTuber. In addition to makeup uploads, Jen features monthly favorites videos that are entirely focused on her beloved cosmetics products.