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Must Read: Elle Fanning Covers 'InStyle,' Study Shows That Female British Consumers Aren’t Woke

Plus, online brands are revolutionizing merchandising methods.
Elle Fanning on the November 2019 issue of 'InStyle.' Photo: Pamela Hanson

Elle Fanning on the November 2019 issue of 'InStyle.' Photo: Pamela Hanson

These are the stories making headlines in fashion on Tuesday.

Elle Fanning covers InStyle
Elle Fanning, who is reprising her role as Princess Aurora in "Maleficent: Mistress of Evil," fronts the November issue of InStyle in a Giambattista Valli dress. Fanning's style takes on that of a real-life princess, often gracing the red carpets with feminine ball gowns and, on some occasions, spontaneously opening Miu Miu runway shows. The actress talks her upcoming film with Angelina Jolie, growing up with sister Dakota Fanning and future television projects. {InStyle}

Study shows that female British consumers aren't woke
According to a study by merchandising platform First Insight, the majority of female British consumers place less importance on female and minority representation. Only 39% view this issue as important in comparison to 43% male British consumers and roughly half of both men and women in the U.S. {Business of Fashion}

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Online brands are revolutionizing merchandising methods
As direct-to-consumer brands are growing at a rapid speed, merchandising teams are gaining more responsibility and importance. Rather than tagging on at the end of the production process, merchandisers are collaborating directly with creative teams in order to sell successfully. The new style of merchandising will be increasingly important as brand loyalty and traditional seasonal clothing cycles are diminishing from the fashion world. {Business of Fashion}

Comic-Con and fashion week have more in common than you think
While the two events seem like they couldn't be any more dissimilar, Comic-Con and New York Fashion Week have a surprising amount in common. Both event-goers spend months carefully planning outfits, gather in one location with fellow industry friends and attempt to have their ensembles professionally photographed. Not to mention both cosplayers and fashion week attendees are incredibly inventive. The two worlds have more overlap than you might assume. {Highsnobiety}

European fashion houses are keeping business in the family 
The families of Europe's most luxurious and successful fashion houses, such as Arnault, Prada, Bertelli, Zegna, Rupert and Cucinelli, are taking things millennial. The 20- to 30-year-old members of these notable families are gaining more responsibility within the family business and, now, the houses are looking to the young heirs for digital insight. {WWD}

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