TED’s Guide to the PR Assistant
How does this role fit within Ted’s Team?
As part of the Brand Communication team you will be working alongside Marketing and PR as a member of the Brand Communication team, responsible for aiding in the delivery of the company brand communication objectives. You will act as a guardian and ambassador for the brand at all times, working with the greater team to ensure that all PR activities deliver commercial results for the brand and to the global brand vision for Ted Baker.
Main Responsibilities
PR Function:
- Manage and track daily product sample and retail product loans to editors, influencers and stylists
- Photograph, barcode and load new sample collections onto Fashion GPS on a seasonal basis
- Manage sample inventory
- Utilize TRIBE for influencer discovery and tracking
- Check loaned store product in and out of stock room using agreed upon system
- Follow up with editors, influencers and stylists for sample and stock returns on a regular basis
- Meet with stylists and influencers in the store and showroom to coordinate pulls
- Coordinate sample loans with other departments (UK & LA wholesale)
- Provide credit info to editors for features
- Create tracking links for influencer content
- Update, maintain and expand national and regional media database
- Track, record/scan and organize press clips
- Track influencer content and record reach
- Send out press distributions companywide
- Provide sales analysis for influencer content
- Record PR KPI's so information readily available for monthly board reports
- Intern Project Manager
General Office Functions:
- Execute press mailings, deliveries and shipments
- General office showroom organization and maintenance
- Supply ordering
Job Responsibilities In More Detail
Maintain an in-depth understanding of Ted Baker in the following areas:
- Knowledge of Ted’s product offerings
- Knowledge of Ted’s North American retail environment
Recommended Articles
Solid understanding of and interest in the fashion and creative industries:
- Awareness of innovative developments within the fashion, media and entertainment industry of potential relevance to the business
- Awareness of new communication channels & innovations – press, broadcast and digital media
- Awareness of Ted’s key contemporaries through research both online & in the field
Team Work
- Support the PR & Marketing team to deliver brand communication objectives
- Attend and contribute to weekly team meetings as appropriate
- Attend & contribute to events, promotions & store openings held seasonally
Project & Budget Accountability (Where Relevant)
- Be accountable for the timely delivery of projects and management of associated budgets
- Ensure all allocated projects and activities have a written plan which outlines:
- Objectives, strategy, tactics, timings, budget, and measures of success
- Evaluate all allocated projects against success criteria generating an activity evaluation report that summarizes - Delivery, outcomes, expenditure, associated revenues, transaction values, footfall, return on investment
Tools of the Trade
- Highly organized and efficient with ‘can do’ proactive & enthusiastic attitude
- Excellent verbal and written communication skills
- Ability to manage budgets and multiple projects
- Sound working knowledge of Excel, Word, PowerPoint, Photoshop and Outlook
Personal Traits
- Positive
- Passionate
- Diplomatic
- Organized
- Proactive
- Resilient
- Personable
- Friendly
- Witty
EOE
Please respond with resume and availability to Alexandra Sourbis at Alexandra.Sourbis@TedBaker.com, with the subject line “Ted Baker London PR Assistant Application”
