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Must Read: The End of Gendered Media, Black Friday Isn't as Popular as It Once Was

Plus, Farfetch's plan for profitability.
Photo: Edward Berthelot/Getty Images

Photo: Edward Berthelot/Getty Images

These are the stories making headlines in fashion on Friday. 

The end of gendered media
Fewer men are turning to men's magazines for guidance as their roles in the workplace and their families begin to shift. Readers feel less defined by gender norms than in the past and publications like GQ, Esquire, Out and Them are fundamental in challenging whether gender even matters anymore. Gendered media is no longer a sustainable business model, so publications must appeal to readers' shared interests and values. {Business of Fashion}

Black Friday's popularity has declined
In 2019, Black Friday is seen as more symbolic than significant for many consumers. Though it remains a major moment in the shopping calendar, 55% of shoppers say that they're less inclined to shop the sales than they were a few years ago. Traffic has declined over the past year because of the introduction of other major shopping events like Cyber Monday and Amazon's Prime Day. {WWD}

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Farfetch's plan for profitability
Fashion-tech company Farfetch recently acquired companies like Stadium Goods and New Guards Group, which caused investors to worry that the company doesn't have a cohesive plan to turn a profit. Though Farfetch's revenues continue to rise, shares in the company are down by 75% since its IPO last year, yet the team says they have a plan in place to reach profitability by 2021. {Vogue Business}

Kering launches sustainability chair
Kering and the Institut Français de la Mode have launched the first higher education search and teaching center that focuses on sustainability and corporate social responsibility in the fashion industry. The chair will target topics related to sustainability like traceability, measurement and eco-responsible business models. {Eco Textile}

Nirvana's lawsuit against Marc Jacobs
The lawsuit against designer Marc Jacobs for the use of Nirvana's smiley face logo in his Bootleg Redux Grunge collection has moved forward after the designer filed a motion to dismiss the suit in March. Nirvana is alleging that Jacobs committed copyright infringement, false designation of origin, trademark infringement and unfair competition. {Kerrang}

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