Must Read: Gen Z Shoppers Want Cheap and Instagrammable Outfits, Who Will Dictate Fashion Trends in the New Decade?

Plus, Virgil Abloh discusses his career — past, present and future.
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Tana Mongeau at the Sofia Richie x Missguided launch party. 

Tana Mongeau at the Sofia Richie x Missguided launch party. 

These are the stories making headlines in fashion on Tuesday. 

Gen Z shoppers want cheap, Instagrammable, one-time-wear outfits
Growing up on social media, where nearly every outfit is documented, some Gen Z shoppers won't stand for outfit repeating. Instead, they want cute pieces that won't break the bank and will rake in the likes on Instagram. The New York Times spoke with three Gen Z-ers about their shopping habits, spending and favorite retailers, which include Fashion Nova, PrettyLittleThing and Missguided. {The New York Times}

In the new decade, who will dictate fashion trends?
Once upon a time, fashion trends and up-and-coming designers were vetted by landing a spot on the pages of Vogue or on the shelves of Barneys. Now, they're validated by the regular consumer. The 2010s marked a one-way conversation between top-tier publications and shoppers, but the internet and social media has shifted the decision-making power to the buyer. "The next Anna Wintour won’t be a single editor," says author Chantal Fernandez. "It will be, and already is, the hundreds of thousands of people online." {Business of Fashion}

Virgil Abloh talks career — past, present and future
Many became familiar with Virgil Abloh when he founded Off-White in 2013. But his place in fashion dates back — the designer was photographed with Kanye West in a viral Tommy Ton snapshot in 2009. In an interview with Dazed, Abloh discusses everything from the 2009 photo to joining Louis Vuitton as its artistic director, as well as his predictions for the future of streetwear. (Spoiler alert: "It's gonna die," says Abloh.) {Dazed}

Air Mail shares their international best-dressed honorees
Graydon Carter's Air Mail has revealed its reader-ranked best-dressed list for 2019. The 30 honorees, whose professions range from entrepreneurs to actors to athletes, include Cate Blanchett, Zoë Kravitz, Roger Federer, Lebron James, Amal and George Clooney, Harry Styles and many more. {Air Mail}

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