Not a week into the new year (and decade) and the fashion industry already has its first big masthead change: Stefano Tonchi has a new gig at L'Officiel.
The former editor-in-chief of W — whose legal back-and-forth with Condé Nast, the title's former owner, is still ongoing — will start as L'Officiel's first-ever chief creative officer this week, WWD reports. He has been consulting for the publication, which turns 100 next year, since the summer.
"It's quite an adventure," Tonchi told WWD. "I love legacy brands. It's an interesting challenge because there's incredible potential in the digital and social space, but so much to be done."
In this role, Tonchi will be working on unifying the voice and content across L'Officiel's 31 editions globally, preparing for the publication's upcoming anniversary and bringing more coverage around the fashion industry, art world and Hollywood to its channels.
Tonchi will be working with Benjamin Eymère, L'Officiel's chief executive officer and member of the Jalou family, which owns the title. "As we approach L’Officiel's 100th anniversary, I felt that this major milestone was the perfect moment for recruiting a visionary leader such as Stefano," Eymère said in a statement published to the publication's website. "We have successfully shifted our business model from a French print magazine business to a global content company that produces standout storytelling at scale, and we are excited to continue the growth."
Tonchi's first day at L'Officiel will be Jan. 10.