Fashion and beauty brands are mobilizing to respond to the Covid-19 pandemic in different ways. Some are donating money to different organizations and efforts to fight the coronavirus. Others are pivoting production to manufacture essential supplies for healthcare workers, like face masks, protective gowns and hand sanitizer. As the disease continues to spread, many companies have announced they'd be giving away products to medical professionals and others working to provide aid to those affected, as a token of appreciation for their work — ranging from shoes they can wear on long shifts to wedding gowns for upcoming nuptials.
For every item purchased on Ably Apparel's website, the brand — which specializes in water-, stain- and odor-resistant clothing — will donate one to front line first responders, such as healthcare workers, grocery store clerks, truck drivers, farmers, delivery drivers, postal workers, EMTs, police officers, firefighters and restaurant employees.
L'Agence said it would hand out free denim — $500,000 worth — to qualifying U.S.-based healthcare workers. Those eligible could e-mail firstname.lastname@example.org with their name, job title and photo of their credentials to request a pair of jeans, while supplies lasted.
Allbirds is giving away its signature Wool Runners to people working in healthcare who e-mail email@example.com, while supplies lasted. The demand was so great when the offer was first announced, the brand introduced a "buy-one-give-one" model and an option to split the cost of a pair to be donated to a healthcare worker to U.S. customers.
Alpargatas, the parent company of Havaianas, announced it would donate 100,000 kits filled with hygiene products, food and Havaianas — with product from Colgate, and logistical help from Grupo Martins — to vulnerable communities in Brazil. The footwear brand will also provide 52,000 pairs of appropriate shoes to healthcare professionals in São Paulo and Montes Claros, plus provide sound system equipment to the Conexão Favela radio station in Rio de Janeiro, for its programming about Covid-19.
Augustinus Bader sent 12,000 50ml samples of its Rich Cream to hospitals, to help doctors and nurses with skin irritation caused by protective gear, such as masks and glasses.
During the month of May, Azazie will give 30 of its wedding dresses to brides whose nuptials were affected by the Covid-19 pandemic, it announced on Instagram, sharing the names of winners every Friday through the 31st. Those eligible can submit their stories via e-mail to firstname.lastname@example.org.
Dr. Barbara Sturm asked its audience to nominate hospitals or organizations that could benefit from some of its skin-care products, given the hours they spend in protective gear and hand-washing. Due to what the brand described as "an overwhelming response," submissions are now closed.
Bed Head by TIGI announced it had partnered with Donate Beauty to send $85,000's worth of its shampoos and conditioners to 18 healthcare facilities across the the U.S., in states including New York, Massachusetts, Wisconsin, California, New Jersey, Alabama, Ohio and Rhode Island.
Jewelry brand Biko introduced a "gift away" program where people can submit a "daily hero" — someone who's been working to provide aid amid the Covid-19 outbreak, from social workers, delivery transit drivers, and grocery store employees to healthcare professionals — for a chance to win one of five gifts from its collection. Submissions are now closed.
Birchbox shipped out 40,000 of its beauty boxes to healthcare workers across the U.S., asking its followers to either nominate themselves or someone in their life who's been working at the front lines of the pandemic to receive.
Working with the U.K.'s Helpforce, Boden sent around 16,000 items clothing to 15 NHS trusts, intended for healthcare staff unable to head home at the end of their shifts and for patients recovering from Covid-19.
The Body Shop delivered goodie bags filled with products to hospitals in the U.K. Meanwhile, in North America, the retailer has handed out thousands of cleansing products to shelters and senior citizens.
On top of giving over 1,000 units each of cleansers and of moisturizers to healthcare workers all over the U.S., Boscia invited its followers to nominate "heroes in local communities" via social media to receive a skin-care package from the brand.
Starting on April 2, Brooks Running began offering healthcare workers a free pair of its shoes when they fill out a form on its website. All they need to provide is name (and the name of their employer), address and shoe size.
Clarisonic partnered with Donate Beauty to send 3,950 of its sonic cleansing devices to hospitals across the U.S., in honor of National Nurses Week and National Nurses Day (May 12).
Clarks committed to gifting 5,000 pairs of its shoes to U.S. medical personnel fighting Covid-19 in Somerset, Hanover, London and potentially New York City. It's also donating money to Direct Relief, the National Emergencies Trust and UNICEF's East Asia Pacific Region's prevention efforts.
Sock brand Comrad said it would send its Companion compression socks to select hospitals in L.A., while supplies last. It also introduced a program where it donates a pair to a medical professional for every purchase made on its site.
The Boston-based retailer Concepts announced it would be donating sneakers from its inventory to healthcare workers at local hospitals — including Beth Israel Deaconess Hospital-Milton, Boston Children's Hospital, Massachusetts General Hospital and Brigham and Women's Hospital — on an ongoing basis, as they continue to fight the spread of Covid-19 in the city.
Crocs is also pitching in, offering healthcare professionals a free pair of shoes, with free shipping included. The brand created a page on its website where medical workers can queue up virtually to receive theirs, until a daily merchandise limit is reached.
Dansko pledged to give $1 million dollars' worth of footwear to healthcare professionals, both in its local Chester County, PA hospitals and across the U.S. (The brand said it sent a shipment to Bellevue Hospital in New York City.)
Eberjey gave 100 pajamas to nurses at Baptist Hospital of Miami, FL. It also introduced a giveaway on Instagram where people can follow the brand's page and comment on this post to nominate a frontline worker for a chance to win their own PJ set. (Eberjey will be picking 10 winners at random every week through May 15.)
Eos sent 50,000 of its Shea Better Hand Creams to hospitals in New York City treating Covid-19, it announced on Instagram. The brand has plans to send an additional 50,000 units of the product to healthcare workers fighting the pandemic across the country.
Chicago-based Women's CBD startup Equilibria donated over $100,000 worth of CBD to 1,500 women on the front lines of the COVID-19 pandemic, it said. It asked its community to nominate women in healthcare, hospitality, grocery, pharmacy, transportation, teachers, distribution, delivery and any other essential workforce by filling out a form on its website.
Frances Valentine is temporarily reducing the price of its Kate Top Handle Bag from $195 to $50, and for every one it sells (up to 1,500), it'll give one to a healthcare worker at one of its hospital partners in New York City, Memorial Sloan Kettering and Elmhurst Hospital.
Garnier USA said it would pivot production at its Franklin, New Jersey facility to make hand sanitizer for the frontline retail workers who need it the most. The brand pledged to get 2 million 4-fluid ounce units to employees of its mass-market and drug-retail partners.
Glossier took to Instagram to share it had sent thousands of its products — including balms, face mists and moisturizers — to frontline healthcare workers and that it would be introducing a brand-new hand cream into the line, with the first 10,000 units to go directly to hospital staff.
As a token of appreciation for their work, Glow Recipe opened up applications to medical professionals to receive a free full-size Blueberry Bounce Gentle Cleanser and a month's supply of Banana Soufflé Moisture Cream. Due to high demand, the brand is no longer accepting submissions.
Children's brand Hanna Andersson said it sent shipments of its HannaJams pajama sets in adult, children and baby sizing to hospitals across the country, including ones in New York City, Los Angeles and Portland, Oregon.
Harry's partnered with the office of the Mayor's Fund to Advance New York City to give $500,000 worth of shaving supplies to 11 of the city's public hospitals; an additional $500,000 in shaving supplies will go to hospitals across the country. Requests for these donations can be sent to email@example.com.
On March 25, Haute Hijab launched a campaign to donate its hijabs to healthcare workers on the front lines of the pandemic. Due to demand, it added an option to "donate a hijab to a healthcare worker" on its website, as well as a form for medical professionals to request product.
Every week, swimwear label Hermoza is highlighting three "Modern Day Heroes" nominated by members of its community on its Instagram feed and offering them a free item from its collection. These can be people who work in healthcare, people who volunteer at food banks, people who drive delivery trucks — and people working to provide aid to those affected by Covid-19. Submissions can be sent to firstname.lastname@example.org.
Grooming brand Hetime said it sent 400 sheet masks to hospitals across the country. Asante Rogue Regional Medical Center in Oregon, Kaiser Permanente Clairemont Mesa Medical Offices in California, Bellevue Hospital and Memorial Sloan Kettering Cancer Center in New York each received 100 masks that are meant to "re-energize skin."
The consumer goods company Arfa recently launched Hiki, a personal care brand, and it's giving out its product for free to hospital and medical facility workers right now. Those eligible can receive two Hiki items gratis (and just pay $2.50 for shipping); just order with your work e-mail as proof of employment.
WWD reports that Hoka donated 5,000 pairs of its shoes to healthcare workers across the U.S., which will be identified by its retail partners. The first wave of this gift — 400 shoes — went to two hospitals in New York and New Jersey.
Ipsy will be giving out 50,000 care packages to healthcare professionals across the country, who can sign up at this link.
J. Jill is offering 10,000 healthcare professionals redeemable, single-use codes for $50 off. Eligible customers just need to verify their credentials on the brand's website through SheerID.
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Josie Maran Cosmetics said it donated over 11,000 jars of its Whipped Argan Oil Body Butter to hospitals and fire stations, and has plans to give up to 25,000 tubs.
On May 5 — Giving Tuesday — Kate Spade New York shared a giveaway on its Instagram of 5,000 backpacks, for "heroes" on the front lines of the pandemic, from medical workers to grocers to teachers to parents.
Keen gave 100,000 pairs of shoes to both workers on the front lines of the pandemic and to people at home.
Kipling said it sent "thousands" of its washable crossbody bags and waist packs to three healthcare institutions in New York City: Mount Sinai Queens, NewYork-Presbyterian and Weill Cornell Medical Center.
Lafco — which makes all-natural, vegetable-based hand soaps — gave 100 bar soaps each to UCSF Medical Center in California, Minneapolis Hennepin Medical Center in Minnesota, Sisters Charity Hospital and the FDNY EMS Station 58 in New York. It also donated another 100 bar soaps each to The Bowery Mission in New York and The Hoboken Shelter in New Jersey. The brand also introduced a model where it donates one bar of soap for every purchase on its website.
L'Oréal USA Professional Products said it sent 100,000 of its dry shampoos to local crisis response teams and healthcare workers across the country.
From May 14 through May 17, Mattel will donate a Barbie doll for every eligible Barbie career doll sold (up to 30,000) to the First Responders Children's Foundation, which provides support to families with frontline workers amid the Covid-19 pandemic.
Max-Bone founder Parisa Fowles-Pazdro revealed she reached out to Cedars Sinai Hospital in Los Angeles, near the brand's storefront, with the intention of sending care packages filled with its products — from treats to harnesses — to its employees who might have pets at home. So far, she's been collecting orders directly, but she plans on opening this up to the public, so people across the country can refer potential recipients, in the near future.
Katie Sturino's Megababe is giving away its Squeaky Clean hand sanitizer for free to people who need it, either because they don't have access to it, they have compromised health or have a job that requires them to be out and about while we self-isolate. To enter, comment on this Instagram post.
Michigan-based outdoor gear company Merrell offered support in its home state by sending 1,200 pairs of shoes and boots to Spectrum Health and Mercy Health hospitals, the Grand Rapids Police Department and the city's Fire Department.
Through Frontliners and PERIOD.org, period- and leak-proof underwear line Modibodi sent 1,500 pairs of its product to the front lines of the coronavirus pandemic. It also has a one-for-one giving option on its website.
Nike announced it would donate 140,000 pieces of footwear, apparel and equipment globally to medical professionals fighting Covid-19. This includes 30,000 pairs of its Air Zoom Pulse shoe, which will go to healthcare facilities in Chicago, L.A., Memphis and New York City, as well as be distributed within the Veterans Health Administration in the U.S.
From April 15 to 19, Nuuly accepted nominations from its community for "heroes and helpers during the time of Covid-19" to receive a free month of the rental service. Names can be submitted via a comment and tag on this Instagram post; 1,000 winners were selected and received a special code with the offer.
Oofos, which specializes in recovery footwear, donated over 1,000 pairs of its shoes to nurses and medical professionals at Massachusetts General Hospital in Boston, Swedish Hospital in Chicago, Palm Beach Gardens Medical Center in Florida, Hackensack Meridian Health at Pascack Valley Medical Center in New Jersey, Wellstar Atlanta Medical Center in Atlanta, Prebys Cardiovascular Institute at Scripps Memorial Hospital La Jolla and Palomar Medical Center Poway in California. Healthcare workers can also redeem "special offers" through RealID.me.
Hemp CBD brand Prima said it would offer 1,000 hospital personnel who submitted a form via its Instagram its vegan softgel, The Daily, as well as either a Skin Therapy body butter or an R+R cream, as long as they paid the $8 it would cost to ship.
Pronovias was one of the first brands to announce it would gift product to healthcare professionals working to fight the spread of the coronavirus, offering free wedding gowns to engaged nurses and doctors in China at the beginning of the year, WWD reported. The Barcelona-based bridal brand extended the offer globally and to other hospital employees — like janitors and cafeteria staff — in March. Those eligible can pick a style from Pronovias's Heroes Collection at its flagship stores in Barcelona, Madrid, Sevilla, Rome, Milan, Paris, Lyon, Marseille, Lisbon, London, New York, Los Angeles, Miami, Houston, as well as in cities in Mexico, until August 31, 2020.
Rahua said it its body-care products to NYU Langone Health, St. Mary's Hospital for Children and Jersey Shore University Medical Center, in the New York metropolitan area.
Ralph & Russo partnered with 111Skin to create and deliver "care packages" to NHS workers at the Royal London Hospital and the Infection Control Team in the U.K., according to a press release. Each one contains a silk pochette scarf from the fashion brand's Spring 2020 collection and two masks from the luxury skin-care company.
French skin-care brand La Roche-posay announced it would donate over 1 million 200ml units of its purifying Hand Gel, which is produced according to World Health Organization guidelines, to hospitals and healthcare clinics around the globe.
Reebok introduced a give-back program called #ReebokLove, where, from May 1 through May 24, people can nominate a frontline essential worker to potentially win a free pair of the brand's shoes.
As part of parent company Fruit of Loom's Covid-19 relief efforts, Russell Athletic launched an initiative called Hope for Hospitals. Starting on May 5, the brand pledges to donate one product to a frontline worker for every item sold, up to 700,000 items.
Through April 3, Sarah Flint ran a campaign called #StandInSupport, where people can nominate someone working at the front lines of the Covid-19 pandemic in the U.S. — whether they're doctors, nurses, grocery workers, janitors, police officers or another essential worker — to receive a free pair of shoes from its archive, while supplies last.
Through April 21 and while supplies last, Saylor offered one free product to essential workers, from first responders to medical professionals to those in the service industry, who were nominated via this form.
Scünci donated "thousands" of its Button Hairbands, which are designed to be worn with face masks, to people in the tri-state area who have been impacted by the Covid-19 outbreak, it shared on Instagram.
Through its Project Care program, Sephora said it would deliver 100 kits of products from its namesake collection to 500 healthcare professionals across the country — nominated by its retail, distribution and corporate employees — so they can then distribute them within their workplaces and communities. The retailer also announced it would send 15,000 of its Play! beauty boxes to 150 women's shelters in the U.S.
In response to stories it was receiving about medical professionals using its products to relieve dryness and irritation from protective gear and constant hand-washing, Summer Fridays sent codes for a free full-size Jet Lag Mask to healthcare workers on the front lines who e-mailed email@example.com and met certain criteria while supplies lasted.
Sun Bum pledged to donate thousands of units of its hand sanitizers, moisturizers and personal care products to essential workers at the front lines of the Covid-19 pandemic. The brand is also supporting independent surf shops that have been affected by the pandemic by purchasing gift cards from them plus giving them Visa gift cards to hand out to their staff to buy essentials.
ThirdLove said it gave away 1,000 sets of bras and underwear to employees at the University of California San Francisco hospital and to multiple healthcare facilities on the East Coast; other institutions can e-mail firstname.lastname@example.org about potentially receiving product.
Tom's of Maine pledged to donate $500,000-worth of its natural personal care products to Direct Relief.
In addition to introducing a hand sanitizer that'll be free to customers and donated to first responders, True Botanicals announced it had sent its Clear Pure Radiance Oil and its Stress Relief Aromatherapy to a hospital in San Diego with a unit dedicated to Covid-19 patients, to help healthcare workers with break-outs related to wearing face masks.
Beginning on April 21 and through April 23, when you shopped online at apparel label Tyler Böe and used the code THANKYOU at checkout, it gave you the ability to pick one of four best-selling pieces to donate to an essential worker.
Universal Standard launched a "Free Foundation Initiative," where it donates a piece of its Foundation collection — which consists of basics like T-shirts and bodysuits — to doctors, nurses and medical workers in the U.S., while supplies last. Those eligible can e-mail a photo of their credentials to email@example.com. On April 2, the brand also introduced a buy-one-give-one option to customers, where, if you purchase a piece from Universal Standard's Foundation range, it'll split the price of donating another to someone on the waitlist.
To commemorate National Nurses Week (May 6 to May 12) and National Hospital Week (May 10 to 16), Uniqlo said it would gift 20,000 units of its AIRism innerwear to the Montefiore Health System and to NYC Health + Hospitals, both in New York.
Skin-care brand Ursa Major committed to giving away 10,000 travel-size bottles of facial cleansers and moisturizers to healthcare workers at hospitals across the country, including New York, Connecticut, Massachusetts, Virginia, Illinois and California.
On April 28, luggage company Zero Halliburton delivered 100 of its International Carry-On Cases filled with goodies — including Gilette and Venus shaving products, Lafco soaps, This Works pillow sprays and shower gel and Endure under-eye pads — as well as 300 KN95 masks from its warehouse, to healthcare professionals staying at the Four Seasons Hotel in New York City while they treat Covid-19 patients.