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Must Read: What's the Point of a Fashion Magazine Now?, How 5 Very Different Brands Are Handling E-Commerce

Plus, circular fashion's timely opportunity.

These are the stories making headlines in fashion on Friday.

What's the point of a fashion magazine now? 
In a world that continues to be ravaged by the coronavirus pandemic, fashion magazines are being forced to deal with reality. Monthly magazines with a large readership base are usually produced a few months before hitting newsstands, so most magazines hitting shelves now will have no mention of coronavirusInStyle editor Laura Brown didn't want to wait two months to address Covid-19, so she published a digital copy online. Brown told The New York Times, "Offering some escapism and glamour is still important, but I'm less paranoid now about getting this celebrity for that cover, or a product exclusive...readers are saying they want to see the everyday women currently doing extraordinary things being celebrated. We need to show that we are listening to them." {The New York Times}

How 5 very different brands are handling e-commerce
With coronavirus cutting off all cash flow from physical retail, brands are being forced to make the most of their only remaining source of revenue, e-commerce. Business of Fashion spoke to five different types of businesses — multi-brand, jewellery, direct-to-consumer, independent and luxury — to see how they are handling the change. {Business of Fashion

Circular fashion's timely opportunity
Sustainability efforts are quick to be forgotten in the midst of a global crisis, but some brands are using this window of time as an opportunity to focus on their waste-reducing plans. Lifestyle brand Outerknown has set a goal to be entirely circular by 2030, meaning all the materials in a garment are reused and never end up as waste. Francois Souchet, lead of the Ellen MacArthur Foundation's Make Fashion Circular initiative, told Vogue Business, "There's a lot that individual brands can do in terms of business models. But in order to create a circular economy at scale, you need some partnership and collaboration across the's really positive for a brand to take that type of ambition. They've involved quite a number of stakeholders to make sure it was properly informed." {Vogue Business}

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Kering CEO to take pay cut
Kering chairman and chief executive officer François-Henri Pinault has joined a growing list of executives who are reducing their pay because of the economical impact of coronavirus. Pinault will cut his fixed salary by 25% from April until the end of the year, reducing it from 1.2 million euros to 960,000 euros. {WWD}

Fenty launches 'Social Club' live music event
Rihanna's eponymous fashion house Fenty is hosting a live music event on Fenty's Instagram this Friday at 3:00 p.m. PT. Rihanna will be co-hosting the 'Social Club,' which will feature performances from Kitty Ca$h, DJ Pedro and British rapper Octavian. {Fashionista Inbox}

Christian Siriano is the face of a fashion industry that didn't take him seriously
Project Runway alum Christian Siriano has become the face of a fashion industry that failed to take him seriously before. After replying to a tweet from Governor Andrew Cuomo, Siriano and his team of 10 seamstresses now produce 500-600 masks a day. Siriano has long been an atypical designer and happily made clothes for plus-size women and non-sample-size actors before inclusivity became a fashion buzzword. {The Washington Post}

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