Old Navy Donates $30 Million of Clothing to American Families in Need

The brand is also sending 50,000 non-medical reusable masks to the Boys & Girls Clubs of America.
Author:
Publish date:
old navy gap

On Tuesday, Old Navy announced it would donate over $30 million in clothing to U.S. families in need. The retailer — which is owned by Gap Inc. — joins a growing list of apparel companies that have offered financial aid or given away product for free to relieve some of the hardships caused by the Covid-19 pandemic. 

To announce the donation, Old Navy released a time lapse video of the making of a family portrait made entirely out of the brand's clothes by Virginia-based artist Noah Scalin (pictured below). 

Noah Scalin's portrait made out of Old Navy clothing. 

Noah Scalin's portrait made out of Old Navy clothing. 

Old Navy is working with several non-profit organizations, including as Good360 and Baby2Baby, to distribute the goods in communities that have been hit the hardest by the coronavirus. The retailer will also provide 50,000 non-medical reusable masks to the Boys & Girls Clubs of America, one of its longtime philanthropic partners, as the organization has kept many of it clubhouses open throughout the crisis as a safe place for kids in underserved communities. (Old Navy has also started selling cotton, machine-washable face masks online, in both adult and children's sizes, for just $12.50.) 

In March, Gap Inc. committed to donating over $1 million to a handful of non-profits — including the UN Foundation's Covid-19 Solidarity Response Fund and local relief efforts in San Francisco and New York, where the company has headquarter offices — through the Gap Foundation.

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.