Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 450+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format.
Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds. (For more, Julee Wilson has compiled an extensive list of Black-owned brands on her Instagram stories; Alyssa Coscarelli has a dedicated post highlighting Black-owned brands; Byrdie has a great article, too, as do Kayla A. Greaves at InStyle and Maya Allen at Marie Claire. Writer Kaleigh Fasanella has also shared a public spreadsheet of Black-owned beauty brands.)
We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome — we'd love to hear from you via email at email@example.com.
Absolute Joi Skincare
What it is: Physician-created clean skin care that caters to Black womxn.
Product to try: Skin Refining Night Oil with Retinol and Vitamins C+E
What it is: Hair, body and skin-care products that rely on fair trade ingredients to support the brand mission of providing resources to encourage gender equality and alleviate poverty in West African communities.
Product to try: Everyday Shea Body Wash Unscented
Aunt Jackie's Curls and Coils
What it is: Premium curly hair products.
Product to try: Frizz Patrol Anti-Poof Twist & Curl Setting Mousse
What it is: Clean hair care for all hair types.
Product to try: Don't Despair, Repair! Strengthening Treatment Oil
What it is: U.K.-based beauty retailer for womxn of color.
Product to try: Aunt Jackie's Fix My Hair Intensive Repair Conditioning Masque
What it is: Curly hair products.
Product to try: Pure Flaxseed Gel With Organic Sweet Almond for Sensitive Skin
What it is: Hair care products.
Product to try: Rosemary and Mint Stimulating Super Moisturizing Conditioner