450+ Black-Owned and Founded Beauty and Wellness Brands to Know
Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 450+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format.
Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds. (For more, Julee Wilson has compiled an extensive list of Black-owned brands on her Instagram stories; Alyssa Coscarelli has a dedicated post highlighting Black-owned brands; Byrdie has a great article, too, as do Kayla A. Greaves at InStyle and Maya Allen at Marie Claire. Writer Kaleigh Fasanella has also shared a public spreadsheet of Black-owned beauty brands.)
We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome — we'd love to hear from you via email at tips@fashionista.com.
2 Girls With Curls
Instagram: @2girlswithcurls
What it is: Natural, plant-based hair care local to Columbus, Ohio.
Product to try: Leave-In Conditioner
26 King Wavy
Instagram: @26kingwavy
What it is: Men's hair and grooming products.
Product to try: Pomade
54 Thrones
Instagram: @54thrones
What it is: Luxury plant-based skin care.
Product to try: Ugandan Vanilla + Ethiopian Honey Beauty Butter
127East Cosmetics
Instagram: @127east
What it is: Color cosmetics with a focus on lip products.
Product to try: CBD Lip Shine
212 Luxe
Instagram: @212luxe
What it is: Cruelty-free natural body and skin care, home fragrance and teeth whitening products.
Product to try: Almond Coconut Body Butter
241 Cosmetics
Instagram: @241cosmetics
What it is: Cosmetics line started by twin sisters.
Product to try: Honor
829Lashes
Instagram: @829Lashes
What it is: Lashes and application tools.
Product to try: BNB Lashes
1988 Fragrance
Instagram: @1988fragranceco
What it is: Home and personal fragrance and body care.
Product to try: Creamy Body Butter
A Dash of Beauty
Instagram: @adashofluxe
What it is: Luxury soy candles and wax melts.
Product to try: Grace
A Kweendom's Beauty
Instagram: @_a.kweendoms.beauty
What it is: Handmade, natural, African inspired bath and skin care.
Product to try: Lavender Breeze Massage Soap
Aba Love
Instagram: @abaloveapothecary
What it is: Plant-based skin care, botanical perfume and healing aromatherapy blends.
Product to try: Divine Me Anointing Oil
Aboni Cosmetics
Instagram: @abonicosmetics
What it is: Cruelty free color cosmetics.
Product to try: Matte Liquid Lipstick in Sweetest Taboo
Absolute Joi Skincare
Instagram: @absolutejoi
What it is: Physician-created clean skin care that caters to Black womxn.
Product to try: Skin Refining Night Oil with Retinol and Vitamins C+E
AcARRE Beauty
Instagram: @acarrebeauty
What it is: Prestige beauty products that drawn on African and Pacific Islander ancestry elements.
Product to try: Beauty Edit Multi-Use Skin Care Moisturizing Oil
Ace Beauté
Instagram: @acebeaute
What it is: Color cosmetics, lashes and makeup brushes.
Product to try: Paradise Fallen Palette
Adwoa Beauty
Instagram: @adwoabeauty
What it is: Clean, gender neutral hair products for kinky, curly and wavy textures.
Product to try: Baomint Protect and Shine Oil Blend
Aeva Beauty
Instagram: @aevabeauty
What it is: Multi-use highlighters and lip products.
Product to try: Venus Highlighter
Afrolocke
Instagram: @afrolocke.de
What it is: Hair care products for curls.
Product to try: Shampoo
Agrestal Beauty
Instagram: @agrestalbeauty
What it is: Hand-crafted, plant-based skin care.
Product to try: Cleanse Charcoal & Willowbark Cleanser
AJ Crimson Beauty
Instagram: @ajcrimsonbeauty
What it is: Intensely-pigmented, professional-quality makeup.
Product to try: AJC Universal Finishing Powder
Alaffia
Instagram: @alaffia
What it is: Hair, body and skin-care products that rely on fair trade ingredients to support the brand mission of providing resources to encourage gender equality and alleviate poverty in West African communities.
Product to try: Everyday Shea Body Wash Unscented
Alexandra Winbush
Instagram: @thealexandrawinbush
What it is: Candles and wellness products.
Product to try: Window Seat Candle
Alchemy Body Shop
Instagram: @alchemybodyshop
What it is: Natural and organic handmade bath and body care.
Product to try: Halo Body Scrub
Alikay Naturals
Instagram: @alikaynaturals
What it is: Hair and skin care with a focus on high-quality ingredients.
Product to try: Honey and Sage Deep Conditioner
Alima'j Collections
Instagram: @alimaj.collections
What it is: Lip glosses and mink eyelashes.
Product to try: Plush Matte Liquid Lipstick Collection
Alodia Hair Care
Instagram: @alodiahaircare
What it is: Natural hair care products.
Product to try: Wash n Go Style Kit
Alori Collection
Instagram: @aloricollection
What it is: Makeup brushes and cleaning products.
Product to try: Everything Brush Set
Amenda Beauty
Instagram: @amendabeauty
What it is: Natural skin and body care.
Product to try: Kapha - Hibiscus Toner Essence
Amoré Monét Cosmetics
Instagram: @amoremonet
What it is: Vegan and cruelty-free lip products by makeup artist and hairstylist Amoré Monét.
Product to try: Basic
Andrelle's Natural Skin Care
Instagram: @shopandrelles
What it is: Handcrafted skin care made by a clinical herbalist.
Product to try Waking Beauty Eye Balm
Angie Watts Clean Beauty
Instagram: @angiewattsisoninsta
What it is: Natural, vegan skin care.
Product to try: Oshuh's Skin Food, Turmeric + Adzuki Bean Scrub
A'Ni & Co.
Instagram: @ani.andco
What it is: Vegan coconut wax candles hand-poured in Brooklyn.
Product to try: Homme 8 oz. Candle
Anita Grant
Instagram: @anitagrant
What it is: U.K.-based natural skin care and hair care for curls.
Product to try: Rhassoul Deep Condish
Antik Lakay
Instagram: @antiklakay
What it is: Fragrance, candles and wellness products.
Product to try: Hydrate Essential Body Oil
Annabelle's Perfect Blend
Instagram: @annabelles_perfectblend
What it is: Handmade hair and skin care products.
Product to try: Bar Soap
Argan Afriquia
Intagram: @arganafriquia
What it is: Natural skin and hair care.
Product to try: Amorous Argan Oil Hair and Scalp Serum
Antidote Street
Instagram: @antidotestreet
What it is: Multi-brand retailer specializing in products for curly, kinky, afro or multi-textured hair.
Product to try: Bouclème Complete Discovery Kit
Au Ntrl
Instagram: @au_ntrl
What it is: Natural skin and body care.
Product to try: Pink Rose Scrub
Aunt Jackie's Curls and Coils
Instagram: @auntjackiescurlsandcoils
What it is: Premium curly hair products.
Product to try: Frizz Patrol Anti-Poof Twist & Curl Setting Mousse
Avalah Beauty
Instagram: @avalahbeauty
What it is: All natural skin, hair and beard care.
Product to try: Classic Body Butter
Ayond
Instagram: @_ayond_
What it is: Clean skin care inspired by ingredients from the desert.
Product to try: Rock Rose Serum
B Fragranced
Instagram: @bfragranced
What it is: Luxury fragrances for men and womxn.
Product to try: Embellish Eau de Parfum Rollerball
B.Simone Beauty
Instagram: @bsimonebeauty
What it is: Vegan and cruelty-free makeup.
Product to try: Lip Mattes in Link in Bio
Base Butter
Instagram: @basebutter
What it is: Aloe vera-based moisturizer for oily and combination skin.
Product to try: Radiate Face Jelly
Bask and Bloom
Instagram: @baskandbloom
What it is: Hair products that promote growth and retention using herbs and Aurveydic ingredients.
Product to try: Hydrating Vitamin Curl Mousse
Be Transcendent
Instagram: @betranscendentskin
What it is: Plant-based natural skin care.
Product to try: Recharge Facial Cleanser
Beautébazar
Instagram: @beautebazarhq
What it is: Pre-launch beauty for people of color.
Product to try: N/A (pre-launch)
Beauty Bakerie
Instagram: @beautybakeriemakeup
What it is: Vegan, cruelty-free, long-lasting, highly pigmented makeup.
Product to try: Instabake Aqua Glass Foundation
Beauty by Africa Miranda
Instagram: @beautybyafricamiranda
What it is: Skin care based on ingredients inspired by world travel.
Product to try: Facial Elixir
Beauty by Stony
Instagram: @stonycosmetics
What it is: Cruelty-free cosmetics.
Product to try: Remedy Eyeshadow Palette
BeautyBeez
Instagram: @beautybeezstore
What it is: Beauty e-retailer specifically catering to womxn of color.
Product to try: Kazmalege Kurls+ Detangling Comb
BeautyMarked & Co.
Instagram: @beautymarkedandco
What it is: African-inspired beauty accessories and makeup.
Product to try: Nile Butterfly Effect Mascara
BeautyStat
Instagram: @beautystat
What it is: Highly active skin care created by cosmetic chemist Ron Robinson.
Product to try: Universal C Eye Perfector
Beija Flor Naturals
Instagram: @beijaflornaturals
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Bekura Beauty
Instagram: @bekurabeauty
What it is: Spa-quality natural body and hair products.
Product to try: Vanilla Whiskey Restoring Hair Soak
BelleBar-Organic
Instagram: @bellbarorganic
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Beloved Box
Instagram: @belovedbox
What it is: Fragrance, body care, soap and wellness products.
Product to try: BeCalm All Natural Triple Butter and Silk Soap
Beneath Your Mask
Instagram: @beneathyourmask
What it is: Potent, non-toxic luxury skin care.
Product to try: Remedy Conditioning Lip Balm
Bernadette Thompson Nail Collection
Instagram: @bernadettenails
What it is: Nail polish and treatments by celebrity manicurist Bernadette Thompson.
Product to try: Restorative Nail Treatment Kit
Beurre
Instagram: @beurresheabutter
What it is: Shea butter-based vegan skin and body care.
Product to try: Ultra Rich Shea Butter Face Cream
Bevel
Instagram: @bevel
What it is: Men's skin, hair and grooming products and tools.
Product to try: Beard Balm
BFree Organics
Instagram: @bfreeorganics
What it is: Naturopathic skin, body and fragrance products.
Product to try: Bamboo Charcoal Cleanser
Big Chop Hair
Instagram: @bigchophair
What it is: Natural hair extensions.
Product to try: Kinky Curl Clip Ins
Bishh Beauty
Instagram: @bishhbeauty
What it is: London-based cosmetics brand.
Product to try: Ruby
BLAC Minerals Cosmetics
Instagram: @blacminerals
What it is: Natural makeup for womxn of color.
Product to try: Coverstick Concealer
Black Girl Sunscreen
Instagram: @blackgirlsunscreen
What it is: Natural sunscreen for womxn of color.
Product to try: Black Girl Sunscreen SPF 30
Black Opal Beauty
Instagram: @blackopalbeauty
What it is: Makeup and skin care formulated for dark skin tones.
Product to try: Total Coverage Concealing Foundation
Black Travel Box
Instagram: @blacktravelbox
What it is: Hair and skin care products in travel-friendly packaging.
Product to try: Carry On Starter Box
Blade + Bloom
Instagram: @bladeandbloom
What it is: All-natural skin and wellness products.
Product to try: Rich Face Serum
Blaque Broccoli
Instagram: @blaquebroccoli
What it is: Clean hair and body oil.
Product to try: 4 oz Blaque Broccoli Scalp, Hair and Body Oil
Blk + Grn
Instagram: @blkandgrn
What it is: Non-toxic, natural beauty e-commerce platform for Black-owned products.
Product to try: Nolaskincentials Brightening Serum
Blu N Coco
Instagram: @bluncoco
What it is: Cruelty-free cosmetics.
Product to try: 5 Palette Eye Shadow
Blumseed
Instagram: @blumseeddotcom
What it is: Personalized hair-care products and services for womxn of color.
Product to try: Herbal Hair Oil
Boho Locs
Instagram: @boholocs
What it is: Handmade faux crochet locs.
Product to try: Bob Boho Queen Locs
Bolden Skin Care
Instagram: @boldenusa
What it is: Cruelty-free skin care made specifically for people of color.
Product to try: Overnight Spot Treatment
Bomba Curls
Instagram: @bombacurls
What it is: Natural hair care based on Dominican traditions.
Product to try: Forbidden Hair Mask
Bossy Cosmetics
Instagram: @bossylipstick
What it is: Color cosmetics, with a focus on lip products.
Product to try: Liquid Matte Genius in Flirt
Bouclème
Instagram: @boucleme
What it is: Clean curl care products from the U.K.
Product to try: Curl Conditioner
Bread Beauty Supply
Instagram: @breadbeautysupply
What it is: Hair care products.
Product to try: Hair Oil
Breukelen Polished
Instagram: @breukelenpolished
What it is: Vegan, 11-free nail polish.
Product to try: Nail Polish in G-Thang
Briogeo
Instagram: @briogeo
What it is: Clean hair care for all hair types.
Product to try: Don't Despair, Repair! Strengthening Treatment Oil
Brown and Coconut
Instagram: @brownandcoconut
What it is: Botanical skin care based in Boston.
Product to try: Healing Kale Mask
Brown Girl Jane
Instagram: @browngirljane
What it is: Luxury wellness and CBD-based products that cater to womxn of color.
Product to try: Drift Away 1500 mg CBD Sleep Tincture
Buttah Skin
Instagram: @buttahskin
What it is: Skin and body care for multicultural skin tones.
Product to try: Cleanser
Butter by Keba
Instagram: @butterbykeba
What it is: Moisturizing body care products.
Product to try: Best-Seller Body Butter
B'z Wicks
Instagram: @bzwicks
What it is: Skin care products.
Product to try: Sugar Scrub
Camara Aunique Beauty
Instagram: @camaraauinquebeauty
What it is: Handmade faux mink lashes by celebrity makeup artist Camara Aunique.
Product to try: Ava Lash
Camille Rose Naturals
Instagram: @camillerosenaturals
What it is: Skin, body and hair-care products formulated with natural ingredients.
Product to try: Eye Blossom Overnight Repair Eye Jelly
Canary Ave
Instagram: @canaryave
What it is: Individually hand-poured home fragrances.
Product to try: Melon Madness
Candour Beauty
Instagram: @candourbeautyuk
What it is: U.K.-based beauty retailer for womxn of color.
Product to try: Aunt Jackie's Fix My Hair Intensive Repair Conditioning Masque
Canviiy
Instagram: @canviiy
What it is: Natural hair- and scalp-care products.
Product to try: ScalpBliss Itch-Calming Organic-Based Serum
CDBeauty Cosmetics
Instagram: @cdbeautynyc
What it is: Cruelty-free, vegan professional quality makeup created by makeup artist Christopher Drummond.
Product to try: Ultimate Brow Pomade
Cee Cee's Closet NYC
Instagram: @ceeceesclosetnyc
What it is: Headwraps and hair accessories inspired by West African fashion.
Product to try: Obo Headband
Ceylon Skincare
Instagram: @ceylonskincare
What it is: Skin care for men of color.
Product to try: Ceylon Skincare Set
Charlotte Mensah
Instagram: @charlottemensah
What it is: Hair care products from stylist and owner of London's Hair Lounge salon, Charlotte Mensah.
Product to try: Manketti Hair Oil
Chic Essentials
Instagram: @thechiclifestylebrand
What it is: Monthly product subscription box from AfroChic.
Product to try: Chic Essentials Box
Chloe + Chad
Instagram: @chloeandchad
What it is: Vegan, organic small-batch skin care.
Product to try: Aloe Face Mist
Chill Mary
Instagram: @chillmary.official
What it is: Full-spectrum CBD products.
Product to try: Ease Me Wellness Elixir
Chris Collins
Instagram: @worldofchriscollins
What it is: Fragrance line by industry veteran Chris Collins.
Product to try: Oud Galoré
Ciel D'amour Cosmetics
Instagram: @cieldamourcosmetics
What it is: Cosmetics and lash products.
Product to try: Pomegranate Sugar Lip Scrub
Cocotique
Instagram: @cocotique
What it is: Beauty box subscription service for womxn of color.
Product to try: Beauty Box Monthly Subscription Plan
Colourcoded by Coco
Instagram: @colourcodedbycoco
What it is: Premium lip products with intense pigmentation.
Product to try: Mulberry 3-N-1 Liquid to Matte Lip Kit
Coloured Raine Cosmetics
Instagram: @colouredraine
What it is: Makeup that encourages self-expression and embraces diversity.
Product to try: Queen of Hearts Eyeshadow Palette
ConditionHER
Instagram: @conditionher
What it is: Natural intimate care products.
Product to try: ConditionHER
Connie Pow Lashes
Instagram: @conniepowlashes
What it is: 100% silk lashes.
Product to try: Roma
Copacetic Cosmetics
Instagram: @copaceticcosmetics
What it is: 100% vegan and cruelty-free cosmetics.
Product to try: Shop to reopen soon.
Cori René
Instagram: @corirene
What it is: All-natural, cruelty-free skin care products hand crafted in small batches.
Product to try: Refreshing Spritz
Cream Blends
Instagram: @creamblends
What it is: Skin care products made with natural ingredients in Detroit.
Product to try: Lavender Body Butter
CurlMix
Instagram: @curlmix
What it is: Curly hair products.
Product to try: Pure Flaxseed Gel With Organic Sweet Almond for Sensitive Skin
Curls
Instagram: @curls
What it is: Curly hair products.
Product to try: Aloe & Blueberry Juice Curl Moisturizer
Curls Dynasty
Instagram: @curlsdynasty
What it is: Hair care products for strong, hydrated textured curls.
Product to try: Kalahari Smoothie Leave-In
DaLynn Cosmetics
Instagram: @dalynncosmetics
What it is: Colorful cosmetics for all skin tones.
Product to try: KarmynKhameleon Chrome Eyeshadow
Danessa Myricks Beauty
Instagram: @danessamyricksbeauty
What it is: Makeup by makeup artist Danessa Myricks.
Product to try: Dew Wet Balm
Dehiya Beauty
Instagram: @dehiyabeauty
What it is: Skin care, tools and makeup inspired by Moroccan traditions.
Product to try: White Jade Gua Sha
Design Essentials
Instagram: @designessentials
What it is: Hair care products.
Product to try: Rosemary and Mint Stimulating Super Moisturizing Conditioner
Dirt Don't Hurt
Instagram: @dirtdonthurtme
What it is: Activated charcoal based skin-, body- and oral-care products.
Product to try: Charcoal + Clay Mineral Face Mask
Dizziak
Instagram: @dizziaklondon
What it is: U.K.-based moisturizing hair products for every hair type.
Product to try: Hydration Wash
D'Lashes
Instagram: @dlashes
What it is: Color cosmetics and false lashes from lash extensions expert and pioneer Dionne Phillips.
Product to try: D'Sexy Lashes
Donata Skinfood
Instagram: @donatasco
What it is: Vegan skin, body and hair care.
Product to try: Oatmeal Healing Salve
dOSA Naturals Body Care
Instagram: @dosanaturals
What it is: Hand-crafted natural body care.
Product to try: Oatmeal Milk and Honey Body Wash
Doubledown Cosmetics
Instagram: @doubledowncosmetics
What it is: All-natural cosmetic and skin care products.
Product to try: The Dimension Luminizing Blush
Dr. Locs
Instagram: @drlocs
What it is: Buildup-free products for locs.
Product to try: Pre Cleanse
Ecoslay
Instagram: @ecoslay
What it is: Natural skin, hair and body care.
Product to try: Matcha Boost
Eden Bodyworks
Instagram: @edenbodyworks
What it is: Natural, cruelty-free hair and skin care.
Product to try: Jojoba Monoi Moisturizing Shampoo
Ekow Body Natural Skin Care
Instagram: @ekowbody
What it is: Organic skin care products hand poured in small batches.
Product to try: Deodorant Cream
Elo Vegan Lifestyle
Instagram: @elolipcare
What it is: Plant-based lip care and aromatherapy made in Brooklyn.
Product to try: Sangria Watermelon Coconut Lip Balm
ElonWick Candle Co.
Instagram: @elonwick_candleco
What it is: Hand-crafted soy candles.
Product to try: Laundry Day
Emanate Essentials
Instagram: @emanatessentials
What it is: Natural candles and aromatherapy.
Product to try: Crystal Bliss Candle
EMel
Instagram: @emelbyemmam
What it is: Makeup brush and sponge cleansing soap.
Product to try: Makeup Brush and Sponge Cleansing Soap
Emolyne
Instagram: @emolynecosmetics
What it is: British beauty brand with 30 matching shades across lipsticks, lip liners and nail polishes.
Product to try: Metamorphosis Velvet Semi-Matte Lipstick
Epara
Instagram: @eparaskincare
What it is: U.K.-based luxury skin care.
Product to try: Brightening Night Balm
Epi.Logic Skincare
Instagram: @epi.logic
What it is: Science-backed skin care created by a doctor based in Brooklyn.
Product to try: Collagen Renew Growth Factor Serum
Equi Botanics
Instagram: @equibotanics
What it is: U.K.-based natural hair care for curls and kinks.
Product to try: Baobab Moisturizing Sulfate-Free Cleanser
Eternally in Amber
Instagram: @eternallyinamber
What it is: Skin and hair care, styling tools and hair accessories.
Product to try: Hair Clip Sets
Eu'Genia
Instagram: @eugeniashea
What it is: Shea butter moisturizers.
Product to try: Dermatological Strength Shea Butter