450+ Black-Owned and Founded Beauty and Wellness Brands to Know
Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 450+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format.
Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds. (For more, Julee Wilson has compiled an extensive list of Black-owned brands on her Instagram stories; Alyssa Coscarelli has a dedicated post highlighting Black-owned brands; Byrdie has a great article, too, as do Kayla A. Greaves at InStyle and Maya Allen at Marie Claire. Writer Kaleigh Fasanella has also shared a public spreadsheet of Black-owned beauty brands.)
We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome — we'd love to hear from you via email at tips@fashionista.com.
2 Girls With Curls
Instagram: @2girlswithcurls
What it is: Natural, plant-based hair care local to Columbus, Ohio.
Product to try: Leave-In Conditioner
26 King Wavy
Instagram: @26kingwavy
What it is: Men's hair and grooming products.
Product to try: Pomade
54 Thrones
Instagram: @54thrones
What it is: Luxury plant-based skin care.
Product to try: Ugandan Vanilla + Ethiopian Honey Beauty Butter
127East Cosmetics
Instagram: @127east
What it is: Color cosmetics with a focus on lip products.
Product to try: CBD Lip Shine
212 Luxe
Instagram: @212luxe
What it is: Cruelty-free natural body and skin care, home fragrance and teeth whitening products.
Product to try: Almond Coconut Body Butter
241 Cosmetics
Instagram: @241cosmetics
What it is: Cosmetics line started by twin sisters.
Product to try: Honor
829Lashes
Instagram: @829Lashes
What it is: Lashes and application tools.
Product to try: BNB Lashes
1988 Fragrance
Instagram: @1988fragranceco
What it is: Home and personal fragrance and body care.
Product to try: Creamy Body Butter
A Dash of Beauty
Instagram: @adashofluxe
What it is: Luxury soy candles and wax melts.
Product to try: Grace
A Kweendom's Beauty
Instagram: @_a.kweendoms.beauty
What it is: Handmade, natural, African inspired bath and skin care.
Product to try: Lavender Breeze Massage Soap
Aba Love
Instagram: @abaloveapothecary
What it is: Plant-based skin care, botanical perfume and healing aromatherapy blends.
Product to try: Divine Me Anointing Oil
Aboni Cosmetics
Instagram: @abonicosmetics
What it is: Cruelty free color cosmetics.
Product to try: Matte Liquid Lipstick in Sweetest Taboo
Absolute Joi Skincare
Instagram: @absolutejoi
What it is: Physician-created clean skin care that caters to Black womxn.
Product to try: Skin Refining Night Oil with Retinol and Vitamins C+E
AcARRE Beauty
Instagram: @acarrebeauty
What it is: Prestige beauty products that drawn on African and Pacific Islander ancestry elements.
Product to try: Beauty Edit Multi-Use Skin Care Moisturizing Oil
Ace Beauté
Instagram: @acebeaute
What it is: Color cosmetics, lashes and makeup brushes.
Product to try: Paradise Fallen Palette
Adwoa Beauty
Instagram: @adwoabeauty
What it is: Clean, gender neutral hair products for kinky, curly and wavy textures.
Product to try: Baomint Protect and Shine Oil Blend
Aeva Beauty
Instagram: @aevabeauty
What it is: Multi-use highlighters and lip products.
Product to try: Venus Highlighter
Afrolocke
Instagram: @afrolocke.de
What it is: Hair care products for curls.
Product to try: Shampoo
Agrestal Beauty
Instagram: @agrestalbeauty
What it is: Hand-crafted, plant-based skin care.
Product to try: Cleanse Charcoal & Willowbark Cleanser
AJ Crimson Beauty
Instagram: @ajcrimsonbeauty
What it is: Intensely-pigmented, professional-quality makeup.
Product to try: AJC Universal Finishing Powder
Alaffia
Instagram: @alaffia
What it is: Hair, body and skin-care products that rely on fair trade ingredients to support the brand mission of providing resources to encourage gender equality and alleviate poverty in West African communities.
Product to try: Everyday Shea Body Wash Unscented
Alexandra Winbush
Instagram: @thealexandrawinbush
What it is: Candles and wellness products.
Product to try: Window Seat Candle
Alchemy Body Shop
Instagram: @alchemybodyshop
What it is: Natural and organic handmade bath and body care.
Product to try: Halo Body Scrub
Alikay Naturals
Instagram: @alikaynaturals
What it is: Hair and skin care with a focus on high-quality ingredients.
Product to try: Honey and Sage Deep Conditioner
Alima'j Collections
Instagram: @alimaj.collections
What it is: Lip glosses and mink eyelashes.
Product to try: Plush Matte Liquid Lipstick Collection
Alodia Hair Care
Instagram: @alodiahaircare
What it is: Natural hair care products.
Product to try: Wash n Go Style Kit
Alori Collection
Instagram: @aloricollection
What it is: Makeup brushes and cleaning products.
Product to try: Everything Brush Set
Amenda Beauty
Instagram: @amendabeauty
What it is: Natural skin and body care.
Product to try: Kapha - Hibiscus Toner Essence
Amoré Monét Cosmetics
Instagram: @amoremonet
What it is: Vegan and cruelty-free lip products by makeup artist and hairstylist Amoré Monét.
Product to try: Basic
Andrelle's Natural Skin Care
Instagram: @shopandrelles
What it is: Handcrafted skin care made by a clinical herbalist.
Product to try Waking Beauty Eye Balm
Angie Watts Clean Beauty
Instagram: @angiewattsisoninsta
What it is: Natural, vegan skin care.
Product to try: Oshuh's Skin Food, Turmeric + Adzuki Bean Scrub
A'Ni & Co.
Instagram: @ani.andco
What it is: Vegan coconut wax candles hand-poured in Brooklyn.
Product to try: Homme 8 oz. Candle
Anita Grant
Instagram: @anitagrant
What it is: U.K.-based natural skin care and hair care for curls.
Product to try: Rhassoul Deep Condish
Antik Lakay
Instagram: @antiklakay
What it is: Fragrance, candles and wellness products.
Product to try: Hydrate Essential Body Oil
Annabelle's Perfect Blend
Instagram: @annabelles_perfectblend
What it is: Handmade hair and skin care products.
Product to try: Bar Soap
Argan Afriquia
Intagram: @arganafriquia
What it is: Natural skin and hair care.
Product to try: Amorous Argan Oil Hair and Scalp Serum
Antidote Street
Instagram: @antidotestreet
What it is: Multi-brand retailer specializing in products for curly, kinky, afro or multi-textured hair.
Product to try: Bouclème Complete Discovery Kit
Au Ntrl
Instagram: @au_ntrl
What it is: Natural skin and body care.
Product to try: Pink Rose Scrub
Aunt Jackie's Curls and Coils
Instagram: @auntjackiescurlsandcoils
What it is: Premium curly hair products.
Product to try: Frizz Patrol Anti-Poof Twist & Curl Setting Mousse
Avalah Beauty
Instagram: @avalahbeauty
What it is: All natural skin, hair and beard care.
Product to try: Classic Body Butter
Ayond
Instagram: @_ayond_
What it is: Clean skin care inspired by ingredients from the desert.
Product to try: Rock Rose Serum
B Fragranced
Instagram: @bfragranced
What it is: Luxury fragrances for men and womxn.
Product to try: Embellish Eau de Parfum Rollerball
B.Simone Beauty
Instagram: @bsimonebeauty
What it is: Vegan and cruelty-free makeup.
Product to try: Lip Mattes in Link in Bio
Base Butter
Instagram: @basebutter
What it is: Aloe vera-based moisturizer for oily and combination skin.
Product to try: Radiate Face Jelly
Bask and Bloom
Instagram: @baskandbloom
What it is: Hair products that promote growth and retention using herbs and Aurveydic ingredients.
Product to try: Hydrating Vitamin Curl Mousse
Be Transcendent
Instagram: @betranscendentskin
What it is: Plant-based natural skin care.
Product to try: Recharge Facial Cleanser
Beautébazar
Instagram: @beautebazarhq
What it is: Pre-launch beauty for people of color.
Product to try: N/A (pre-launch)
Beauty Bakerie
Instagram: @beautybakeriemakeup
What it is: Vegan, cruelty-free, long-lasting, highly pigmented makeup.
Product to try: Instabake Aqua Glass Foundation
Beauty by Africa Miranda
Instagram: @beautybyafricamiranda
What it is: Skin care based on ingredients inspired by world travel.
Product to try: Facial Elixir
Beauty by Stony
Instagram: @stonycosmetics
What it is: Cruelty-free cosmetics.
Product to try: Remedy Eyeshadow Palette
BeautyBeez
Instagram: @beautybeezstore
What it is: Beauty e-retailer specifically catering to womxn of color.
Product to try: Kazmalege Kurls+ Detangling Comb
BeautyMarked & Co.
Instagram: @beautymarkedandco
What it is: African-inspired beauty accessories and makeup.
Product to try: Nile Butterfly Effect Mascara
BeautyStat
Instagram: @beautystat
What it is: Highly active skin care created by cosmetic chemist Ron Robinson.
Product to try: Universal C Eye Perfector
Beija Flor Naturals
Instagram: @beijaflornaturals
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Bekura Beauty
Instagram: @bekurabeauty
What it is: Spa-quality natural body and hair products.
Product to try: Vanilla Whiskey Restoring Hair Soak
BelleBar-Organic
Instagram: @bellbarorganic
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils
Beloved Box
Instagram: @belovedbox
What it is: Fragrance, body care, soap and wellness products.
Product to try: BeCalm All Natural Triple Butter and Silk Soap
Beneath Your Mask
Instagram: @beneathyourmask
What it is: Potent, non-toxic luxury skin care.
Product to try: Remedy Conditioning Lip Balm
Bernadette Thompson Nail Collection
Instagram: @bernadettenails
What it is: Nail polish and treatments by celebrity manicurist Bernadette Thompson.
Product to try: Restorative Nail Treatment Kit
Beurre
Instagram: @beurresheabutter
What it is: Shea butter-based vegan skin and body care.
Product to try: Ultra Rich Shea Butter Face Cream
Bevel
Instagram: @bevel
What it is: Men's skin, hair and grooming products and tools.
Product to try: Beard Balm
BFree Organics
Instagram: @bfreeorganics
What it is: Naturopathic skin, body and fragrance products.
Product to try: Bamboo Charcoal Cleanser
Big Chop Hair
Instagram: @bigchophair
What it is: Natural hair extensions.
Product to try: Kinky Curl Clip Ins
Bishh Beauty
Instagram: @bishhbeauty
What it is: London-based cosmetics brand.
Product to try: Ruby
BLAC Minerals Cosmetics
Instagram: @blacminerals
What it is: Natural makeup for womxn of color.
Product to try: Coverstick Concealer
Black Girl Sunscreen
Instagram: @blackgirlsunscreen
What it is: Natural sunscreen for womxn of color.
Product to try: Black Girl Sunscreen SPF 30
Black Opal Beauty
Instagram: @blackopalbeauty
What it is: Makeup and skin care formulated for dark skin tones.
Product to try: Total Coverage Concealing Foundation
Black Travel Box
Instagram: @blacktravelbox
What it is: Hair and skin care products in travel-friendly packaging.
Product to try: Carry On Starter Box
Blade + Bloom
Instagram: @bladeandbloom
What it is: All-natural skin and wellness products.
Product to try: Rich Face Serum
Blaque Broccoli
Instagram: @blaquebroccoli
What it is: Clean hair and body oil.
Product to try: 4 oz Blaque Broccoli Scalp, Hair and Body Oil
Blk + Grn
Instagram: @blkandgrn
What it is: Non-toxic, natural beauty e-commerce platform for Black-owned products.
Product to try: Nolaskincentials Brightening Serum
Blu N Coco
Instagram: @bluncoco
What it is: Cruelty-free cosmetics.
Product to try: 5 Palette Eye Shadow
Blumseed
Instagram: @blumseeddotcom
What it is: Personalized hair-care products and services for womxn of color.
Product to try: Herbal Hair Oil
Boho Locs
Instagram: @boholocs
What it is: Handmade faux crochet locs.
Product to try: Bob Boho Queen Locs
Bolden Skin Care
Instagram: @boldenusa
What it is: Cruelty-free skin care made specifically for people of color.
Product to try: Overnight Spot Treatment
Bomba Curls
Instagram: @bombacurls
What it is: Natural hair care based on Dominican traditions.
Product to try: Forbidden Hair Mask
Bossy Cosmetics
Instagram: @bossylipstick
What it is: Color cosmetics, with a focus on lip products.
Product to try: Liquid Matte Genius in Flirt
Bouclème
Instagram: @boucleme
What it is: Clean curl care products from the U.K.
Product to try: Curl Conditioner
Bread Beauty Supply
Instagram: @breadbeautysupply
What it is: Hair care products.
Product to try: Hair Oil
Breukelen Polished
Instagram: @breukelenpolished
What it is: Vegan, 11-free nail polish.
Product to try: Nail Polish in G-Thang
Briogeo
Instagram: @briogeo
What it is: Clean hair care for all hair types.
Product to try: Don't Despair, Repair! Strengthening Treatment Oil
Brown and Coconut
Instagram: @brownandcoconut
What it is: Botanical skin care based in Boston.
Product to try: Healing Kale Mask
Brown Girl Jane
Instagram: @browngirljane
What it is: Luxury wellness and CBD-based products that cater to womxn of color.
Product to try: Drift Away 1500 mg CBD Sleep Tincture
Buttah Skin
Instagram: @buttahskin
What it is: Skin and body care for multicultural skin tones.
Product to try: Cleanser
Butter by Keba
Instagram: @butterbykeba
What it is: Moisturizing body care products.
Product to try: Best-Seller Body Butter
B'z Wicks
Instagram: @bzwicks
What it is: Skin care products.
Product to try: Sugar Scrub
Camara Aunique Beauty
Instagram: @camaraauinquebeauty
What it is: Handmade faux mink lashes by celebrity makeup artist Camara Aunique.
Product to try: Ava Lash
Camille Rose Naturals
Instagram: @camillerosenaturals
What it is: Skin, body and hair-care products formulated with natural ingredients.
Product to try: Eye Blossom Overnight Repair Eye Jelly
Canary Ave
Instagram: @canaryave
What it is: Individually hand-poured home fragrances.
Product to try: Melon Madness
Candour Beauty
Instagram: @candourbeautyuk
What it is: U.K.-based beauty retailer for womxn of color.
Product to try: Aunt Jackie's Fix My Hair Intensive Repair Conditioning Masque
Canviiy
Instagram: @canviiy
What it is: Natural hair- and scalp-care products.
Product to try: ScalpBliss Itch-Calming Organic-Based Serum
CDBeauty Cosmetics
Instagram: @cdbeautynyc
What it is: Cruelty-free, vegan professional quality makeup created by makeup artist Christopher Drummond.
Product to try: Ultimate Brow Pomade
Cee Cee's Closet NYC
Instagram: @ceeceesclosetnyc
What it is: Headwraps and hair accessories inspired by West African fashion.
Product to try: Obo Headband
Ceylon Skincare
Instagram: @ceylonskincare
What it is: Skin care for men of color.
Product to try: Ceylon Skincare Set
Charlotte Mensah
Instagram: @charlottemensah
What it is: Hair care products from stylist and owner of London's Hair Lounge salon, Charlotte Mensah.
Product to try: Manketti Hair Oil
Chic Essentials
Instagram: @thechiclifestylebrand
What it is: Monthly product subscription box from AfroChic.
Product to try: Chic Essentials Box
Chloe + Chad
Instagram: @chloeandchad
What it is: Vegan, organic small-batch skin care.
Product to try: Aloe Face Mist
Chill Mary
Instagram: @chillmary.official
What it is: Full-spectrum CBD products.
Product to try: Ease Me Wellness Elixir
Chris Collins
Instagram: @worldofchriscollins
What it is: Fragrance line by industry veteran Chris Collins.
Product to try: Oud Galoré
Ciel D'amour Cosmetics
Instagram: @cieldamourcosmetics
What it is: Cosmetics and lash products.
Product to try: Pomegranate Sugar Lip Scrub
Cocotique
Instagram: @cocotique
What it is: Beauty box subscription service for womxn of color.
Product to try: Beauty Box Monthly Subscription Plan
Colourcoded by Coco
Instagram: @colourcodedbycoco
What it is: Premium lip products with intense pigmentation.
Product to try: Mulberry 3-N-1 Liquid to Matte Lip Kit
Coloured Raine Cosmetics
Instagram: @colouredraine
What it is: Makeup that encourages self-expression and embraces diversity.
Product to try: Queen of Hearts Eyeshadow Palette
ConditionHER
Instagram: @conditionher
What it is: Natural intimate care products.
Product to try: ConditionHER
Connie Pow Lashes
Instagram: @conniepowlashes
What it is: 100% silk lashes.
Product to try: Roma
Copacetic Cosmetics
Instagram: @copaceticcosmetics
What it is: 100% vegan and cruelty-free cosmetics.
Product to try: Shop to reopen soon.
Cori René
Instagram: @corirene
What it is: All-natural, cruelty-free skin care products hand crafted in small batches.
Product to try: Refreshing Spritz
Cream Blends
Instagram: @creamblends
What it is: Skin care products made with natural ingredients in Detroit.
Product to try: Lavender Body Butter
CurlMix
Instagram: @curlmix
What it is: Curly hair products.
Product to try: Pure Flaxseed Gel With Organic Sweet Almond for Sensitive Skin
Curls
Instagram: @curls
What it is: Curly hair products.
Product to try: Aloe & Blueberry Juice Curl Moisturizer
Curls Dynasty
Instagram: @curlsdynasty
What it is: Hair care products for strong, hydrated textured curls.
Product to try: Kalahari Smoothie Leave-In
DaLynn Cosmetics
Instagram: @dalynncosmetics
What it is: Colorful cosmetics for all skin tones.
Product to try: KarmynKhameleon Chrome Eyeshadow
Danessa Myricks Beauty
Instagram: @danessamyricksbeauty
What it is: Makeup by makeup artist Danessa Myricks.
Product to try: Dew Wet Balm
Dehiya Beauty
Instagram: @dehiyabeauty
What it is: Skin care, tools and makeup inspired by Moroccan traditions.
Product to try: White Jade Gua Sha
Design Essentials
Instagram: @designessentials
What it is: Hair care products.
Product to try: Rosemary and Mint Stimulating Super Moisturizing Conditioner
Dirt Don't Hurt
Instagram: @dirtdonthurtme
What it is: Activated charcoal based skin-, body- and oral-care products.
Product to try: Charcoal + Clay Mineral Face Mask
Dizziak
Instagram: @dizziaklondon
What it is: U.K.-based moisturizing hair products for every hair type.
Product to try: Hydration Wash
D'Lashes
Instagram: @dlashes
What it is: Color cosmetics and false lashes from lash extensions expert and pioneer Dionne Phillips.
Product to try: D'Sexy Lashes
Donata Skinfood
Instagram: @donatasco
What it is: Vegan skin, body and hair care.
Product to try: Oatmeal Healing Salve
dOSA Naturals Body Care
Instagram: @dosanaturals
What it is: Hand-crafted natural body care.
Product to try: Oatmeal Milk and Honey Body Wash
Doubledown Cosmetics
Instagram: @doubledowncosmetics
What it is: All-natural cosmetic and skin care products.
Product to try: The Dimension Luminizing Blush
Dr. Locs
Instagram: @drlocs
What it is: Buildup-free products for locs.
Product to try: Pre Cleanse
Ecoslay
Instagram: @ecoslay
What it is: Natural skin, hair and body care.
Product to try: Matcha Boost
Eden Bodyworks
Instagram: @edenbodyworks
What it is: Natural, cruelty-free hair and skin care.
Product to try: Jojoba Monoi Moisturizing Shampoo
Ekow Body Natural Skin Care
Instagram: @ekowbody
What it is: Organic skin care products hand poured in small batches.
Product to try: Deodorant Cream
Elo Vegan Lifestyle
Instagram: @elolipcare
What it is: Plant-based lip care and aromatherapy made in Brooklyn.
Product to try: Sangria Watermelon Coconut Lip Balm
ElonWick Candle Co.
Instagram: @elonwick_candleco
What it is: Hand-crafted soy candles.
Product to try: Laundry Day
Emanate Essentials
Instagram: @emanatessentials
What it is: Natural candles and aromatherapy.
Product to try: Crystal Bliss Candle
EMel
Instagram: @emelbyemmam
What it is: Makeup brush and sponge cleansing soap.
Product to try: Makeup Brush and Sponge Cleansing Soap
Emolyne
Instagram: @emolynecosmetics
What it is: British beauty brand with 30 matching shades across lipsticks, lip liners and nail polishes.
Product to try: Metamorphosis Velvet Semi-Matte Lipstick
Epara
Instagram: @eparaskincare
What it is: U.K.-based luxury skin care.
Product to try: Brightening Night Balm
Epi.Logic Skincare
Instagram: @epi.logic
What it is: Science-backed skin care created by a doctor based in Brooklyn.
Product to try: Collagen Renew Growth Factor Serum
Equi Botanics
Instagram: @equibotanics
What it is: U.K.-based natural hair care for curls and kinks.
Product to try: Baobab Moisturizing Sulfate-Free Cleanser
Eternally in Amber
Instagram: @eternallyinamber
What it is: Skin and hair care, styling tools and hair accessories.
Product to try: Hair Clip Sets
Eu'Genia
Instagram: @eugeniashea
What it is: Shea butter moisturizers.
Product to try: Dermatological Strength Shea Butter
Everly Organics
Instagram: @everlyorganics
What it is: Wellness and skin care products made using CBD oil.
Product to try: Calm CBD Oil
EveryHue Beauty
Instagram: @everyhuebeauty
What it is: Cosmetics for a range of skin tones by 'The Real Housewives of Potomac' star Gizelle Bryant.
Product to try: Tinted Medium Coverage Moisturizer
Felicia Leatherwood Brush
Instagram: @brushwiththebest
What it is: Hair tools by celebrity hairstylist Felicia Leatherwood.
Product to try: Detangler Brush
Fenty Beauty
Instagram: @fentybeauty
What it is: Cosmetics by Rihanna.
Product to try: Cheeks Out Freestyle Cream Blush
Flaunt Body
Instagram: @flaunt_body
What it is: Personal grooming and skin care products.
Product to try: Ingrown Hair Mask
Folie Apothecary
Instagram: @folieapothecary
What it is: Natural, small batch hair and skin care hand-crafted in Austin, Texas.
Product to try: Prickly Pear Face Serum
Forvr Mood
Instagram: @forvrmood
What it is: Scented candles from influencer and YouTuber Jackie Aina.
Product to try: Launching August 10.
Foxie Cosmetics
Instagram: @foxiecosmetics
What it is: Bath, body, skin, fragrance and hair products.
Product to try: Jellyfish (The Ultimate Healer)
Frederick Benjamin
Instagram: @fredbgrooming
What it is: Grooming products.
Product to try: The Regimen Hair Care
Free + True Skincare
Instagram: @freeandtrueskincare
What it is: Esthetician-formulated natural skin and body care.
Product to try: Body Prophet All Over Creamy Body Serum
Frères Branchiaux Candle Co.
Instagram: @freresbranchiaux
What it is: Vegan candles made in small batches by three brothers.
Product to try: Wakanda Forever Candle
Frigg
Instagram: @getfrigg
What it is: Wellness and beauty supplements.
Product to try: N/A (pre-launch)
Frolic + Sage
Instagram: @frolicandsage
What it is: Handmade vegan candles.
Product to try: Keep Calm Candle
Front & Scenter
Instagram: @frontandscenter
What it is: Luxury coconut-soy wax candles.
Product to try: Pretty Lit Candle
Garner's Garden
Instagram: @garnersgarden
What it is: All-natural skin, hair and fluoride-free oral care.
Product to try: Vitamin C Facial Serum
Genesis Candle Company
Instagram: @genesiscandlecompany
What it is: Hand-poured candles.
Product to try: Quarantine and Chill
Get Your Nails Did
Instagram: @getyournailsdid
What it is: Natural nail polish.
Product to try: D.I.D. Nail Paint in Duchess
Gilded
Instagram: @theartofbodycare
What it is: Luxury body care.
Product to try: The Marble Body Brush
Gina Knight Wig Design
Instagram: @ginaknightwigdesign
What it is: U.K.-based wigs and extensions.
Product to try: Clip-in Extensions
Ginger Galore
Instagram: @gingergaloreco
What it is: Natural wellness ingestables, skin and body care made with ginger.
Product to try: Galore Body Scrub
Girl + Hair
Instagram: @girlandhair
What it is: Dermatologist-designed, scalp-focused hair care.
Product to try: Cleanse+ Water-to-Foam Moisturizing Sulfate Free Shampoo for Curly Hair
Give Me Glow Cosmetics
Instagram: @givemeglowcosmetics
What it is: Vegan and cruelty-free cosmetics.
Product to try: Extra Spice Palette
Glam Beautie Skincare
Instagram: @glambeautieskincare
What it is: Natural, cruelty-free skin and body care.
Product to try: Double Butter Body Cream Creme Brulee
Glam Body, LLC
Instagram: @iamglambody
What it is: Natural, caffeineated skin care made using a West African recipe.
Product to try: Dry Skin Buster Coconut Body Scrub
Glam Goth Beauty
Instagram: @glamgothbeauty
What it is: Vegan and cruelty-free cosmetics.
Product to try: Libra
Glamazon Beauty
Instagram: @glamazonbeautycosmetics
What it is: Cruelty-free cosmetics from makeup artist Kim Baker.
Product to try: Lash Couture Mascara
Glō Girl Cosmetics
Instagram: @glogirlcosmetics
What it is: Color cosmetics.
Product to try: Lit Highlighter
Glow by Daye
Instagram: @glowbydaye
What it is: High-quality products for hair maintenance.
Product to try: Healthy Hair Box
Glow by Shauna
Instagram: @glowbyshauna
What it is: Candles handmade in Essex, U.K.
Product to try: Rose and Neroli
Glow Candle Bar
Instagram: @glowcandlebar
What it is: Handmade soy candles.
Product to try: So Fresh, So Clean
Gold Label Cosmetics
Instagram: @goldlabelcosmetics
What it is: Cruelty-free makeup.
Product to try: Lipstick in Opening Night
Golde
Instagram: @golde
What it is: Natural skin-care and ingestible wellness products made with superfoods.
Product to try: Clean Greens Anti-Pollution Face Mask
Goldenroots Essentials
Instagram: @goldenroots.essentials
What it is: Natural skin and body care made with African ingredients, rooted in Guinea.
Product to try: Sheer Glow on the Go Stick: Butter Balm
Good Beaute' Skincare
Instagram: @goodbeaute
What it is: Skin care that caters to Black womxn.
Product to try: Good Face Vita C Serum
Grace Eleyae
Instagram: @graceeleyae
What it is: Protective hair accessories.
Product to try: Jersey Knit Headband
Hair Are Us
Instagram: @hairareus
What it is: Hair extensions supplier and retail platform.
Product to try: Brazilian Curly Clips
Hair Brew
Instagram: @hairbrew
What it is: Clean hair, skin and beard care products.
Product to try: The First Four
Hair of Nature
Instagram: @hairofnature
What it is: Plant-based hair and skin care based in Houston, TX.
Product to try: Calendula Healthy Hair Oil
Hair Rules
Instagram: @hairrules
What it is: Hair products formulated for curly hair.
Product to try: Curly Whip
Hanahana Beauty
Instagram: @hanahana_beauty
What it is: Natural skin and body care made with shea butter directly sourced from the Katagria women in Tamale, Ghana.
Product to try: Shea Balm
Hand Scrubs by Faith
Instagram: @handscrubsbyfaith
What it is: Sugar lip and all-natural hand scrubs, launching June 2020.
Product to try: Launching June 2020
Harlem Candle Company
Instagram: @harlemcandelcompany
What it is: Luxury home fragrances made in Harlem, New York.
Product to try: Savoy Luxury Candle
Haus Urban
Instagram: @hausurban
What it is: Natural skin and body care.
Product to try: Superswing Muscle Soak
HealHaus
Instagram: @healhaus
What it is: A wellness cafe and center in Brooklyn that offers yoga, meditation and ingestible products with the mission of making wellness more accessible and inclusive of people of color.
Product to try: De-Stress Tea
Herbal Ciddy
Instagram: N/A
What it is: Skin care products and teas.
Product to try: Gentle Cleanser
Himistry Naturals Skincare
Instagram: @himistry
What it is: Shaving and grooming products.
Product to try: Hyaluronic and Vitamin C Serum
Hive Luxury Fragrances
Instagram: @hivefragrances
What it is: Luxury perfumes, custom fragrances and candles
Product to try: Trio of Fragrances
Holly Hall Supply Co.
Instagram: @hollyhallsupply
What it is: Dermatologist-developed skin care.
Product to try: Revitalizing Daily Face Wash
Homebody CBD
Instagram: @hey.homebody
What it is: CBD and wellness products.
Product to try: Peach, Love & Happiness Soak
Hot Thang Candles
Instagram: @hotthangcandles
What it is: Handmade soy candles and wax melts.
Product to try: Bamboo and Coconut Oil Soy Wax Massage Oil Candle
House of Mosaic Candles
Instagram: @houseofmosaiccandles
What it is: Candles, soaps and fragrance products by a mosaic artist.
Product to try: Fresh-Cut Roses
Hue Noir
Instagram: @huenoir
What it is: Intensely pigmented makeup created by a cosmetic chemist.
Product to try: Perfect Shine Hydrating Lip Gloss in Clandestine Copper
Hyper Skin
Instagram: @gethyperskin
What it is: Skin care formulated to target hyperpigmentation.
Product to try: Hyper Clear Brightening Clearing Vitamin C Serum
I See You Wellness
Instagram: @iseeyouwell
What it is: Skin and body products handmade in Brooklyn.
Product to try: Cleanse Yourself Smudge Spray
IMAN Cosmetics
Instagram: @imancosmetics
What it is: Makeup for all skin tones created by supermodel Iman.
Product to try: Perfect Eye Pencil
In My Heals
Instagram: @inmyheals
What it is: Natural luxury bath and body care.
Product to try: Goddess Bath & Body Milk
Inahsi Naturals
Instagram: @inahsinaturals
What it is: Natural hair care.
Product to try: Tropical Escape Co Wash
Innocent Hair Care
Instagram: @innocenthaircare
What it is: U.K.-based natural hair care.
Product to try: Moisture Sealant Pomade
Inside Outer Beauty Market
Instagram: @insideouterbeautymarket
What it is:Clean beauty and wellness marketplace with an emphasis on multi-culturalism.
Product to try: Ramie Wash Bag
Inua Naturals
Instagram: @inuanaturals
What it is: Natural hair, body and skin care rooted in African traditions.
Product to try: Organic Vitamin C Radiant Face Moisturizer
Irie Essence
Instagram: @irie_essence
What it is: Gel wax candles.
Product to try: Unity
Ivyees
Instagram: @ivyees
What it is: Honey-based hair, skin and oral care.
Product to try: Honey Shine and Sweet Song
Iyoba Clean Beauty
Instagram: @iyobahandmade
What it is: Natural skin, body and hair care created by a health coach.
Product to try: Avo-Alo Body Cream
J. Fire & Co.
Instagram: @jfireandco
What it is: A multi-brand beauty company that makes natural hair, bath, body and men's grooming products.
Product to try: Ajaye Naturals Caribbean Custard
Jacq's Organics
Instagram: @shopjacqs
What it is: Organic, cruelty-free, vegan skin care.
Product to try: Jacq's Healing Face Cleanser
Jacque Mgido
Instagram: N/A
What it is: Cosmetic products in brilliant colors.
Product to try: Blush
Jade & Fox Co.
Instagram: @jadefoxco
What it is: Handmade natural skin and body care.
Product to try: Issa Snack Jelly Enzyme Cleanser
JD Glow Cosmetics
Instagram: @jdglowcosmetics
What it is: Highly pigmented cosmetics.
Product to try: Serenity Pressed Power
Jentl
Instagram: @jentl.co
What it is: Vegan, organic, cruelty-free body care.
Product to try: Original Whipped Body Butter
Jones and Rose
Instagram: @jonesandrose
What it is: Natural skin and body care.
Product to try: Lavender Bliss Body Soap
Joséphine Cosmetics
Instagram: @josephinecosmetics
What it is: Luxury natural makeup.
Product to try: Dew/You Flawless Liquid Highlighter
Joyful & Company
Instagram: @joyfulandco
What it is: Cruelty-free, natural body and skin care.
Product to try: Moment for Life Body Wash
Joy Lorraine Cosmetics
Instagram: @joy_lorraine_cosmetics
What it is: Cruelty-free cosmetics and skin care.
Products to try: Liquid Lipstick in Nude
Juvia's Place
Instagram: @juviasplace
What it is: Highly-pigmented makeup.
Product to try: I Am Magic Velvety Matte Foundation
Kaike
Instagram: @shopkaike
What it is: Minimal, multipurpose, plant-based skin and body care.
Product to try: Frosting
Kaleidoscope Hair Products
Instagram: @kaleidoscopehairproducts
What it is: Hair care for curls.
Product to try: Miracle Drops
Kanti
Instagram: @kantiskin
What it is: Natural skin care for womxn of color.
Product to try: Likuid Gold Facial Oil
Karen's Body Beautiful
Instagram: @karensbeautiful
What it is: Natural hair and skin care products.
Product to try: Sweet Ambrosia Leave-In Conditioner
Karité
Instagram: @mykarite
What it is: Natural skin care made with shea butter sourced from Ghana.
Product to try: Hand Cream
Kayaire CBD
Instagram: @kayaire_cbd
What it is: Luxury CBD skin care catering to minorities.
Product to try: Hydrating Cream Moisturizer
K'dara
Instagram: @kdaralife
What it is: Full-spectrum CBD products.
Product to try: Full Spectrum CBD Oil Natural
Kingdom Crown
Instagram: @kingdomcrown
What it is: Natural reparative hair care.
Product to try: Hibiscus + Fenugreek Strengthening Shampoo
Kinky Curly
Instagram: @officialkinkycurly
What it is: Curly hair products.
Product to try: Curling Custard
Klarity Kosmetics
Instagram: @klaritykosmetics
What it is: Cruelty-free cosmetics.
Product to try: Juicy Peach
Klur
Instagram: @klur.co
What it is: Natural skin care made in California.
Product to try: Skin Soil
KNC Beauty
Instagram: @kncbeauty
What it is: Skin-care and lip products.
Product to try: Natural Collagen Infused Lip Mask
Knourish
Instagram: @knourish_
What it is: Hair products and accessories for all hair types.
Product to try: Almond Butter Hair Growth Drops
Koils by Nature
Instagram: @koilsbynature
What it is: Natural hair care for textured, curly and coily hair.
Product to try: Stimulating Hair Growth Rinse
Kreyol Essence
Instagram: @kreyolessence
What it is: Clean hair, body and skin care made with Haitian black castor oil.
Product to try: Haitian Black Castor Oil Original
Kubra Kay Skincare
Instagram: @kubrakayskincare
What it is: Vegan, cruelty-free skin care.
Product to try: Shea Butter Cream
Kuki Collection
Instagram: @kuki.collection
What it is: Aromatherapy candles.
Product to try: Rainfall
Kushae
Instagram: @therealkushae
What it is: All-natural feminine care products by an OB/GYN.
Product to try: Kushae Gentle 2-n-1 Foaming Wash
Kyn Care
Instagram: @kyncare
What it is: Handmade skin and body care.
Product to try: Cherry Bomb Body Oil
La Botica
Instagram: @labotica
What it is: Candle studio and "chill-wear" brand.
Product to try: Ceremony
Lalin et La Sirèn
Instagram: @lalinetlasiren
What it is: Natural body care that draws on Caribbean traditions.
Product to try: Manuka Probiotic Deodorant
Lamik Beauty
Instagram: @lamikbeauty
What it is: Clean makeup formulated for womxn of color.
Product to try: Eyebrow Gel
LaPierre Cosmetics
Instagram: @lapierrecosmetics
What it is: Non-toxic, vegan nail polish.
Product to try: Nail Polish in Elements of Passion
Lauren Napier Beauty
Instagram: @laurennapierbeauty
What it is: Makeup wipes.
Product to try: Cleanse
Lavy
Instagram: @lavy_products
What it is: Nail and personal care products by model Flaviana Matata.
Product to try: Available in the U.S. soon.
Laws of Nature Cosmetics
Instagram: @lawsofnaturecosmetics
What it is: Vegan, cruelty-free foundations.
Product to try: Foxy Finish Mineral Stick Concealer
Leafletta & Co
Instagram: @leaflettanco
What it is: Vancouver- and Seattle-based natural skin care.
Product to try: Exfoliating Cleansing Powder
Liberate Botanica
Instagram: @liberatebotanica
What it is: Handmade wellness products.
Product to try: Chamomile and Rose Foot Soak
Liha Beauty
Instagram: @lihabeauty
What it is: U.K.-based skin and body care that draws on African and British perspectives.
Product to try: Ivory Shea Butter
Lit Brooklyn
Instagram: @litbklyn
What it is: Candles hand-poured in Brooklyn.
Product to try: 1989
London Ivy
Instagram: @londonivyproducts
What it is: Clean skin and hair care.
Product to try: Tucuma Mango Butter Cream Moisturizer
Lovinah Skincare
Instagram: @lovinahskincare
What it is: Cruelty-free luxury skin care brand that prioritizes inclusivity.
Product to try: Mix N Mask Set
Loving Culture
Instagram: @lovingculture
What it is: Natural hair care.
Product to try: Revitalizing Organic Hair Oil
Loza Tam
Instagram: @loza_tam
What it is: Hand-crafted hair accessories and headwraps made in Ghana.
Product to try: Royal Blue Turban Headband
Luv + Co
Instagram: @luvandcobeauty
What it is: Clean cosmetics, skin care and nail products formulated for womxn of color.
Product to try: Luv Natural Mascara
Luv Scrub
Instagram: @luvscrub
What it is: Luxury mesh body exfoliating tools.
Product to try: Mesh Body Exfoliator in Midnight
Luxju Natural Hair Products
Instagram: @luxjuhaircare
What it is: Luxury natural hair care.
Product to try: Nourishing Hair Mist
Makeup Addiction
Instagram: @makeupaddictioncosmetics
What it is: U.K.-based color cosmetics by influencer Djimbi Djevdet.
Product to try: 24 Karat
MakeUp By Sparkle
Instagram: @makeupbysparkle
What it is: Cruelty-free makeup created by licensed esthetician and celebrity makeup artist Sparkle Chanel.
Product to try: Drama Queen Lippie Duo Kit
Makeup For Melanin Girls
Instagram: @mfmgcosmetics
What it is: Cruelty-free makeup for dark skin tones.
Product to try: Single Glitter Pod Eyeshadow
Makeup Pays My Bills
Instagram: @makeuppaysmybills
What it is: Apparel and accessories for beauty professionals.
Product to try: Matte Water Bottle
Mane Krush
Instagram: @manekrush
What it is: Natural, handmade hair products.
Product to try: Daily Oil
Many Ethnicities
Instagram: @manyethnicities
What it is: Curl care products.
Product to try: Freedom Curl Detangling Spray
Maréna Beauté
Instagram: @marenabeaute
What it is: Cruelty-free luxury makeup for womxn of color.
Product to try: Blush Tarou
Marie Hunter
Instagram: @mariehunterbeauty
What it is: Boldly pigmented cosmetics, skin care and home fragrance.
Product to try: Bourbon Vanilla Signature Candle
Marjani Beauty
Instagram: @marjanibeautyco
What it is: A retail space for beauty products that cater to people of color, stocked primarily with Black-owned beauty brands.
Product to try: Maréna Beaute Rouge Tarou matte Lipstick
Marla Rene Skincare
Instagram: @marlareneskincare
What it is: Luxury clean skin and body care.
Product to try: Pinkberry Glow Exfoliating Essence
Mary Louise Cosmetics
Instagram: @marylouisecosmetics
What it is: Natural skin and body care.
Product to try: Turmeric & Chamomile Soap
Matrescence Skin
Instagram: @matrescenceskin
What it is: Skin care created for busy moms.
Product to try: Rose Glow Brightening Essence
Maya Njie Perfumes
Instagram: @maya.njie.perfumes
What it is: Fragrances inspired by the founder's Swedish and West African heritage.
Product to try: Nordic Cedar
Mayvenn Hair
Instagram: @mayvennhair
What it is: Wigs and extensions.
Product to try: Clip-In Hair Extensions
MDM Flow
Instagram: @mdmflow
What it is: Cruelty free color cosmetics.
Product to try: 24K Baume Flow
Melanin Essentials
Instagram: @melaninessentials
What it is: Plant-based body care.
Product to try: Skin Enhancing Body Butter in Sweet Apricot
Melanin Haircare
Instagram: @melaninhaircare
What it is: Natural hair care for curls created by hair vlogger Whitney White.
Product to try: Multi-Use Leave In Softening Conditioner
Meraki
Instagram: @merakiorganics_
What it is: Hand-crafted botanical hair and skin care.
Product to try: Agave Citrine Pre-Shampoo Hydrating Masque
Mented
Instagram: @mentedcosmetics
What it is: Highly pigmented makeup.
Product to try: Play All Day High Brow Pencil
Miche Beauty
Instagram: @michebeauty_
What it is: Hair care formulated for dry hair.
Product to try: Quenched Hydrating & Twisting Butter
Midas Cosmetics
Instagram: @midascosmetics_
What it is: Cruelty-free color cosmetics.
Product to try: Starry Diamond Pigment
Mielle Organics
Instagram: @mielleorganics
What it is: Natural hair care formulated to support growth and moisture.
Product to try: Sacha Inchi Cleansing Shampoo
Mira's Hand
Instagram: @mirashand
What it is: Australia-based skin and hair care that draws from Moroccan beauty traditions.
Product to try: Moroccan Salt and Sugar Scrub
Mischo Beauty
Instagram: @mischobeauty
What it is: Cruelty-free, vegan luxury nail polish and treatments.
Product to try: Nail Polish in Fait Accompli
Miss Jessie's
Instagram: @miss_jessies
What it is: Hair products for curls.
Product to try: Curly Pudding
Mixed Chicks
Instagram: @mixedchickshair
What it is: Hair care formulated for multicultural hair.
Product to try: Hair Four Days Volumizer
Mocha Whip
Instagram: @mochawhip
What it is: Vegan body care.
Product to try: Shealoe Swirlie in Vanilla Rose
Moisture Love
Instagram: @moisturelove
What it is: Hand-crafted hair products for intense moisture.
Product to try: Seal With a Kiss Finishing Oil
Moonbeam Body Therapy
Instagram: @moonbeambodytherapy
What it is: Organic bath and body products.
Product to try: Phases Bath Salts
MoonX Cosmetics
Instagram: @moonxcosmeticsllc
What it is: Vegan skin and body care products.
Product to try: Essentials Kit
Movita Organics
Instagram: @movitaorganics
What it is: Organic supplements for women.
Product to try: Multivitamin
Nagi Cosmetics
Instagram: @nagicosmetics
What it is: Canada-based makeup and skin care for womxn of color.
Product to try: Concealer Trio
Nakeah Cosmetics
Instagram: @nakeahcosmeticsofhollywood
What it is: Organic cosmetics and skin care.
Product to try: Daily Wear Lip Gloss
Naked Bar Soap Co.
Instagram: @nakedbarsoapco
What it is: Artisan soap and body care based in Florida.
Product to try: Glycerin Loofah Soap
Nash & Pino
Instagram: @nashandpino
What it is: Cruelty-free, vegan, 10-free nail polish.
Product to try: Nail Polish in Are You Up
Natural Annie Essentials
Instagram: @naturalannieessentials
What it is: Hand-poured soy candles and small-batch body care.
Product to try: Mango & Coconut Milk Soy Candle
Natural Ash Body
Instagram: @naturalashbody
What it is: Natural body care.
Product to try: Cocoa Calm Body Butter
Naturalicious
Instagram: @naturalicious_beauty
What it is: Natural hair care.
Product to try: Spanish Almond Regrowth Oil
Naturaliste Apothecary
Instagram: @naturalisteapothecary
What it is: Holistic bath, body, skin, hair and wellness products.
Product to try: Sensual Bath Scrub
NaturAll Club
Instagram: @naturallclub
What it is: Natural hair-care products and stylers.
Product to try: Edge Control Black
Naturally Free
Instagram: @naturallyfreeinc
What it is: Natural, allergy- friendly hair, skin care and food app.
Product to try: Coconut/ Palm Free African Black Soap
Naturally London
Instagram: @naturally.london
What it is: Vegan foot and hand care products hand made in the U.S.
Product to try: Nourishing Foot Butter
Nectrous
Instagram: @nectrousbotanicals
What it is: Hand-crafted bath and body care.
Product to try: Terrazzo Bar
Ni'Kita Wilson Beauty
Instagram: @nikitawilsonbeautychemist
What it is: Cosmetic chemist-approved skin care.
Product to try: Vitality Pure Vitamin C Booster
Next of Kim
Instagram: @nextofkimbeauty
What it is: Natural body and skin care.
Product to try: Whipped Shea Butter in Copper Gypsy #1
Noirebud
Instagram: @noirebud
What it is: Luxury CBD products.
Product to try: CBD Hard Candies
Nolaskinsentials
Instagram: @nolaskincentials
What it is: Vegan skin care for millennials.
Product to try: Glycolic Intensive Masque
Noodle & Co Apothecary
Instagram: @noodleandco.apothecary
What it is: Artisan soap company based in Dallas, Texas.
Product to try: Laffy Taffy Bar
Novel Beauty
Instagram: @novelskincare
What it is: U.K.-based skin and body care.
Product to try: Chasing Monsoons Pink Salt + Mango & Pineapple Scrub
Nu Wave Era
Instagram: @nu_wave
What it is: Natural, handmade hair products and styling tools for men and womxn.
Product to try: Wave Control Styling Stick
Nubian Heritage
Instagram: @nubianheritage
What it is: Skin, hair and body care inspired by ancient African traditions.
Product to try: African Black Soap Body Wash
Nuekie
Instagram: @nuekie
What it is: Skin care for people of color created by a cosmetic chemist and esthetician.
Product to try: Moisture Therapy Creme
Nuele Hair
Instagram: @nuele_hair
What it is: Clean hair serum.
Product to try: Nuele Hair Serum
Nuni Products
Instagram: @nuniproducts
What it is: Organic skin care for acne-, eczema- and dryness-prone skin.
Product to try: CoCo Shea Lotion
Nyakio
Instagram: @nyakiobeauty
What it is: Clean skin care.
Product to try: Marula & Neroli Brightening Oil
Obaa Beauty
Instagram: @obaabeauty
What it is: Vegan, cruelty-free color cosmetics.
Product to try: Eye Am Eyeshadow Palette
Obia Naturals
Instagram: @obianaturals
What it is: Vegan, chemist-developed hair and body care.
Product to try: Argan Rose Hair Oil
Ode to Self Skincare
Instagram: @odetoselfskincare
What it is: Small-batch, handmade luxury skin care designed with people of color in mind.
Product to try: De Palma Hydrating and Clarifying Facial Oil
Oh Yours Beauty
Instagram: @ohyoursbeauty
What it is: Cruelty-free cosmetics and lashes.
Product to try: Eye Makeup Glam Getaway Palette
Okokoco Cosmetiques
Instagram: @okokococosmetiques
What it is: Luxury artisanal skin care based in Vancouver.
Product to try: Sublime Balm
Olori Cosmetics
Instagram: @oloricosmetics
What it is: Natural hair care made with ingredients sourced from across the African continent.
Product to try: Damage Be Gone Happy Hair Butter
Omglo Cosmetics
Instagram: @omglocosmetics
What it is: Hydrating finishing spray.
Product to try: Queen (Full Size) Hydrating Finishing Spray
Omiaje
Instagram: @omiajenaturals
What it is: Botanical hair, body and skin care.
Product to try: Whipped Curl Creme
One Little Parrot
Instagram: @onelittleparrot
What it is: Natural hair care with a mission of bringing awareness to suicide prevention and mental health.
Product to try: Sweet Orange and Mango Tresses Butter
OOLI
Instagram: @oolibeauty
What it is: Plant-based hair products formulated for locs.
Product to try: Magic 17 Hair & Scalp Oil
Organic Bath Co.
Instagram: @organicbath
What it is: Clean skin-care and body products.
Product to try: PeaceFull Organic Body Wash
OrganiGlow Skin Co
Instagram: @organiglowskinco
What it is: Plant-based luxury skin and body products.
Product to try: Ultra Hydro Facial Cleanser
OrganiGrow Hair Co
Instagram: @organigrowhairco
What it is: Plant-based hair care for all hair types.
Product to try: GrowPoo Moisturizing Shampoo
Oui The People
Instagram: @ouithepeople
What it is: Luxury shaving products and tools.
Product to try: The Single Matte Black Sensitive Skin Razor
Oye Green
Instagram: @oyegreen
What it is: Authentic African beauty products.
Product to try: Ilari Hair Comb
Oyin Handmade
Instagram: @oyinhandmade
What it is: Natural hair and body products.
Product to try: Shine & Define Gentle Styling Serum
Papa Rozier Farms
Instagram: @paparozier
What it is: Natural, handmade hair, skin and body products made from farm-grown ingredients from Haiti.
Product to try: Eyelash Growth Serum
Pat McGrath Labs
Instagram: @patmcgrathreal
What it is: Luxury makeup created by legendary makeup artist Pat McGrath.
Product to try: Mothership VII: Divine Rose Palette
Pattern Beauty
Instagram: @patternbeauty
What it is: Hair products, tools and accessories for curly hair created by Tracee Ellis Ross.
Product to try: Argan Oil Hair Serum
Peak and Valley
Instagram: @peakandvalleyco
What it is: Adaptogenic wellness blends.
Product to tyr: Balance My Stress Blend
Pear Nova
Instagram: @pearnova
What it is: Luxury nail polish and lash serum.
Product to try: Mani & Pedi Kit
People of Color Beauty
Instagram: @peopleofcolorbeauty
What it is: Non-toxic, vegan nail polish.
Product to try: Nail Polish in Pink Sand
Pholk Beauty
Instagram: @pholkbeauty
What it is: Natural skin care.
Product to try: Rose Gardenia Skin Nectar
Pink Mahogany
Instagram: @pm_fragrances
What it is: Organic fragrances and aromatherapy.
Product to try: Sleep, Come Easily Essential Oil Rollerball
Plain Jane Beauty
Instagram: @plainjanebeauty
What it is: Natural color cosmetics for every skin tone.
Product to try: Blush in Sangria
Plant Based Mary Jane
What it is: Full- and broad-spectrum CBD products.
Product to try: Full Spectrum 1000 MG Soothing Peppermint Rub
Play Pits
Instagram: @playpits
What it is: Natural deodorant.
Product to try: Play Pits Happy Deodorant
Pooka Pure & Simple
Instagram: @pookalita
What it is: Homemade, natural bath and body care.
Product to try: Honey Almond Body Oil
Precious Essentials
Instagram: @preciousessentials
What it is: Natural hair, skin and body care.
Product to try: Organic Body Wash
Predominantly Black
Instagram: @predominantlyblack
What it is: Clothing and fragrance brand.
Product to try: A Lively Candle
Premier Naturals By K2
Instagram: @premier_naturals_by_k2
What it is: Handmade natural skin and hair care.
Product to try: Liquid African Black Soap
Pressologie
Instagram: @pressologie
What it is: Luxury press-on nails.
Product to try: Jelly Nails
Pretty Baby Beauty
Instagram: @prettybabybeauty
What it is: Beauty tools, lashes and accessories.
Product to try: Highlight + Contour Beauty Sponge
Pretty Honest
Instagram: @prettyhonestshop
What it is: Soy candles.
Product to try: Sample Pack of Best Sellers
Pretty Well Beauty
Instagram: @prettywellbeauty
What it is: Clean beauty and wellness retailer.
Product to try: Golde Clean Greens Anti-Pollution Superfood Face Mask
Prime Beauty Cosmetics
Instagram: @theprimebeauty
What it is: Cruelty-free makeup for womxn of color.
Product to try: Island Gyal Eyeshadow Palette
Propa Beauty
Instagram: @propabeauty
What it is: Highly pigmented nude lipsticks for dark skin tones.
Product to try: Luminous Satin Lipstick in Driven
Purpl + Prosper
Instagram: @purplandprosper
What it is: Natural, non-toxic skin and body care.
Product to try: Unmask (Clarity) Mask
Qhemet Biologics
Instagram: @qhemetbiologics
What it is: Moisturizing products for natural hair, inspired by African, Mediterranean and Ayurvedic hair care tradition.
Product to try: Egyptian Wheatgrass Cleansing Tea
Queen Love Locs
Instagram: @queenloveloc
What it is: Organic hair care made in small batches.
Product to try: Herbal Hair Mist
Queenfidence Cosmetics
Instagram: @queenfidencecosmetics
What it is: Cruelty-free color cosmetics based in Canada.
Product to try: Liquid Matte Lipstick in Melanin
R&R Luxury
Instagram: @randrluxury
What it is: Natural skin care based on African traditions.
Product to try: Liquid Black Soap
Radiant Majesty Body Care
Instagram: @radiantmajesty
What it is: Handmade body care.
Product to try: Serenity Lavender Bath Salts
RadSwan
Instagram: @radswan
What it is: Conscious beauty brand by Freddie Harrel, launching summer 2020.
Product to try: Launching summer 2020.
Range Beauty
Instagram: @range_beauty
What it is: Clean makeup for all skin tones, formulated for eczema and acne-prone skin.
Product to try: True Intentions Bronzing Primer
Rawkyn
Instagram: @raw_kyn
What it is: Hydrating deep conditioners, hair masks and treatments for all hair types.
Product to try: Scalp Scrub
Redoux NYC
Instagram: @redouxnyc
What it is: Vegan, handmade skin and body care.
Product to try: Morgina Marshmallow Energy Balm
Reina Skincare
Instagram: @reina.skincare
What it is: Natural skin and body care based in Florida.
Product to try: Multi Purpose Cleansing Oil
Reisfields NYC
Instagram: @reisfieldsnyc
What it is: Hand-poured soy candles.
Product to try: Reisfields No. 1
Re.Vityl
Instagram: @re.vityl
What it is: Wellness products to improve sleep.
Product to try: Re.Lease Roll-On Blend
Rooted Woman
Instagram: @rootedwoman
What it is: Non-toxic, vegan, small-batch nail polish and treatments.
Product to try: Nail Polish in Purple
Rose Ingleton MD Skincare
Instagram: @rosemdskin
What it is: Skin care created by board-certified dermatologist Dr. Rosemarie Ingleton and inspired by her native Jamaican heritage.
Product to try: Calming Booster
Rosen Skincare
Instagram: @rosenskincare
What it is: Acne care products.
Product to try: Tropics Moisturizer
Rosewood Cosmetics
Instagram: @rosewoodcos
What it is: Color cosmetics (with an emphasis on highly pigmented lip gloss) based in Detroit, MI.
Product to try: Lip Gloss in Tiffany
Roshun Beauty
Instagram: @roshunbeauty
What it is: Small-batch, clean body and skin care based in Toronto.
Product to try: Renude Shower Gel Citrus
Rucker Roots
Instagram: @ruckerroots
What it is: Vegan hair care.
Product to try: Leave-In Heat Protectant
Rufescent
Instagram: @rufescent
What it is: Red lipsticks made for people of color.
Product to try: Poparazzi
Sabreen Cosmetics
Instagram: @sabreencosmetics
What it is: Non-toxic, vegan lip gloss.
Product to try: Mover & Shaker Gloss
Sacha Cosmetics
Instagram: @sachacosmeticsofficial
What it is: Makeup for womxn of color made in Trinidad & Tobago.
Product to try: Cream-to-Powder Foundation
Sacred Herbal Apothecary
Instagram: @sacredvibesapothecary
What it is: Plant-based skin care, spiritual and wellness products made in Brooklyn.
Product to try: Peace Spray
Sade Baron
Instagram: @sadebaron
What it is: Clean, cruelty-free, genderless body care.
Product to try: All Moi Multipurpose Balm
Sage & Thistle Handmade Goods
Instagram: @sageandthistlehandmadegoods
What it is: Custom-made, small-batch body care and soaps.
Product to try: Coffee & Citrus Organic Sugar Scrub (Sageandthistlegoods@gmail.com to buy)
Saige + Ivy
Instagram: @saigeandivy
What it is: Natural body products and deodorant.
Product to try: Lavender + Eucalyptus Deodorant Spray
Saine Cosmetics
Instagram: @sainecosmetics
What it is: Skin care made using ingredients from Africa.
Product to try: Gommage à Lèvres
Satrell
Instagram: @mysatrellbrand
What it is: Cruelty-free, vegan lip gloss and nail polish.
Product to try: Nail Polish in Acidic
Satya + Sage Candles
Instagram: @satyasage
What it is: Soy candles and home fragrance.
Product to try: King Candle
Savoir Faire
Instagram: @mysavoirfaire
What it is: Fragrance company based in Atlanta, GA.
Product to try: Soul Cafe Eau de Parfum
Scotch Porter
Instagram: @scotchporter
What it is: Clean, handmade grooming, hair, skin and wellness products.
Product to try: Soothing Hair Balm
SDOT Beauty
Instagram: @sdotbeautyproducts
What it is: Hand-crafted natural skin, hair and body care.
Product to try: Soaked Coconut Milk Bath
Selfish Self Care
Instagram: @selfishselfcare1
What it is: Artisanal, small-batch body scrubs crafted in Alexandria, VA.
Product to try: Rose Gold Natural Body Scrub
Selfmade Candle
Instagram: @selfmadecandleco
What it is: Hand-poured soy wax candles based in London.
Product to try: Boujie Soy Wax Scented Candle
Sensual Candle Co.
Instagram: @sensualcandleco
What it is: Hand-poured coconut wax candles.
Product to try: Shai
September Rose Cosmetics
Instagram: @septemberroseco
What it is: Cruelty-free, vegan cosmetics from the U.K.
Product to try: Slush II Palette
Shani Darden Skin Care
Instagram: @shanidarden
What it is: Skin care created by celebrity esthetician Shani Darden.
Product to try: Retinol Reform
SheaMoisture
Instagram: @sheamoisture
What it is: Hair, bath body and skin care.
Product to try: Manuka Honey & Yogurt Hydrate & Repair Protein Treatment
Shea Radiance
Instagram: @shearadiance
What it is: Body, hair and skin care made with shea butter and formulated for dry, eczema-prone skin.
Product to try: Whipped Shea Butter with Colloidal Oatmeal
Shea Yeleen
Instagram: @sheayeleen
What it is: Unrefined shea butter products made by women owned cooperatives in Ghana.
Product to try: Lavender Honeysuckle Body Cream
Shedavi
Instagram: @shedavi
What it is: Vegan hair care.
Product to try: Crowned Cowash
She-Y
Instagram: @shey_by_menaye
What it is: Luxury natural skin and body care centered in shea butter from Ghana.
Product to try: Praline Body Cream
ShineBySD Cosmetics
Instagram: N/A
What it is: Cruelty-free, vegan cosmetics designed for sensitive skin.
Product to try: Leche
Sienna Naturals
Instagram: @siennanaturals
What it is: Natural hair care for textured hair.
Product to try: Don't Flake
Silked
Instagram: @silkedco
What it is: Silk pillowcases and accessories for hair and skin care.
Product to try: Silk Scrunchies 3 Pack
Simply Kae Inc.
Instagram: @simplykaeinc
What it is:Natural skin and body care based in Miami, FL.
Product to try: Hyperpigmentation Butter
Skimdo
Instagram: @skimdo
What it is: Curl styling gel cream.
Product to try: Original Cream 250g Pump Lid Tub
Skin Buttr
Instagram: @skinbuttr
What it is: Natural skin and body care.
Product to try: Cocoa Vanilla Coffee Scrub
Skin Cabinet
Instagram: @skincabinet
What it is: Multi-brand skin care and beauty retailer.
Product to try: Black Girl Sunscreen SPF 30
Skin Deep Body Care
Instagram: @skindeepbodycare
What it is: Plant-based skin and body care.
Product to try: Almond Shea Body Soufflé
Skintanics
Instagram: @skintanics
What it is: Clinically formulated, plant-powered skin care made in Philadelphia, PA.
Product to try: Vitamin C Cream
Skin Tonic Studio
Instagram: @skintonic.studio
What it is: All-natural luxury skin care treatments and products.
Product to try: Anti-Acne Facial Serum
Skot Beauté
Instagram: @skotbeaute
What it is: Travel- and spa-inspired skin and lip care rooted in African traditions and French beauty rituals.
Product to try: Lip Smoothie
Soapsmith London
Instagram: @soapsmithlondon
What it is: Luxury bath and body products.
Product to try: Lavender Hill Bath Soak
Solo Noir
Instagram: @solonoirformen
What it is: All-natural grooming products.
Product to try: Starter Kit
Sonshine Bath
Instagram: @sonshinebath
What it is: Mother-and-son-owned skin and body care and home fragrances made in small batches.
Product to try: Fuckboy Repellent
Soul Bloom Bath & Body
Instagram: @soulbloombathnbody
What it is: Artisan body and skin care.
Product to try: Power to the Pucker Exfoliating Lip Polish
Soultanicals
Instagram: @soultanicals
What it is: Hair and body care.
Product to try: Can't Believe It's Knot Butta
Stay Golden Cosmetics
Instagram: @staygoldencosmetics
What it is: Fun, party-ready cosmetics.
Product to try: Glitter Lip Kit
Suite Eleven
Instagram: @suiteleven
What it is: Vegan, cruelty-free nail polish and nail care.
Product to try: Nail Lacquer in Tangerine Dream
Sunday II Sunday
Instagram: @mysunday2sunday
What it is: Hair care designed for active womxn.
Product to try: Edge Flourish Daily Nourishing Serum
Tailored Beauty
Instagram: @tailoredbeauty
What it is: Luxury natural hair care products.
Product to try: Everything Butter
Taliah Waajid Natural Hair
Instagram: @taliahwaajidbrand
What it is: Plant-based hair and skin care.
Product to try: Green Apple & Aloe Nutrition Apple Seed Oil
Taylor + Tess
Instagram: @taylorandtess
What it is: Plant-based CBD skin care.
Product to try: The Quickie Facial Toning Spray
Teadora Beauty
Instagram: @teadorabeauty
What it is: Natural skin care made from Brazilian superfoods and botanicals.
Product to try: Wild Superfood Lip Drops with Plumping Tri-Peptides
Temple Zen
Instagram: @templezenskincare
What it is: Skin, body and wellness products.
Product to try: Day Facial Oil
Terra-Tory
Instagram: @terra_tory
What it is: All-natural handmade, hypoallergenic soaps and skin care products.
Product to try: Cube Rope Soap
Thank God It's Natural
Instagram: @tginatural
What it is: Natural hair products.
Product to try: Sweet Honey Hair Milk
That's Smooth
Instagram: @thatsmooth
What it is: Multipurpose skin care products for people of color with wavy and curly hair textures.
Product to try: Premium Natural 3 in 1 Shaving Cream
The A.A. Collection
Instagram: @thea.a_collection
What it is: Vegan makeup by makeup artist Audrey Monroe.
Product to try: Crush'n Eye Shadow Palette
The Afro Hair & Skin Co.
Instagram: @afrohairandskinco
What it is: A U.K.-based skin-care and wellness brand for Black womxn.
Product to try: Rebirth Glow Recovery Clay Mask
The Alyssa Collection
Instagram: @thealyssacollection
What it is: Hand-poured soy candles and wax melts.
Product to try: Lavender and Chamomile
The Artistry of Essential Oils
Instagram: @theartistryofessentialoils
What it is: Essential oil blends.
Product to try: Sleep Well Rollerball Blend
The Butter Bar Skincare
Instagram: @mybutterbarskin
What it is: Luxury skin care hand-crafted in Houston, Texas.
Prouct to try: Suga Plump Serum + Squalane
The Crayon Case
Instagram: @thecrayoncase
What it is: Cruelty-free makeup.
Product to try: IBrow Pomade
The Cristalline
Instagram: @thecristalline
What it is: Crystals, energetic healing and wellness tools.
Product to try: Home Energy Clearing Set
The Dooplex
Instagram: @the_dooplex
What it is: A Black-owned e-commerce platform offering products for womxn of color from Black- and minority-owned businesses.
Product to try: Stop Breakage Natural Scalp & Hair Moisturizer
The Doux
Instagram: @ilovethedoux
What it is: Hair care created by a professional stylist.
Product to try: Sucka Free Shampoo
The Glowcery
Instagram: @theglowceryshop
What it is: Skin care products that use all-natural, fresh and superfood ingredients.
Product to try: Mini Clean Greens Superfood Serum Facial Oil
The Honey Pot
Instagram: @thehoneypotco
What it is: Natural body and menstrual care products.
Product to try: Normal Wash
The Lip Bar
Instagram: @thelipbar
What it is: Vegan and cruelty-free makeup.
Product to try: Goddess Lip Gloss
The London Grant
Instagram: @londongrantco
What it is:Natural luxury skin and body care.
Product to try: Honey Coco Body Custard
The Mane Choice
Instagram: @themanechoice
What it is: Hair care for all hair types.
Product to try: Cheers Supreme Strength & Full Protection Hair Polish
The Ronnie Shop
Instagram: @theronnieshop
What it is: Hair-loss focused hair-care developed by a chemical engineer and based in New York City.
Product to try: Ronnie's Scalp Oil
The Shea Shack
Instagram: @thesheashack
What it is: Handmade bath and body products.
Product to try: All Natural Oatmeal Soap
The Tee Affect
Instagram: @theteeaffect
What it is: Organic hair and skin care products.
Product to try: Hair Butter/Body Butter
The Wrap Life
Instagram: @thewraplife
What it is: Hair wraps and accessories.
Product to try: Textured Rose Bandie
The Y By Yusef
Instagram: @theybyyusef
What it is: Hair tools by celebrity hairstylist Yusef.
Product to try: Yusef Rake Comb
Topicals
Instagram: @mytopicals
What it is: Skin care created by and for womxn of color.
Product to try: Faded Serum for Discoloration and Dark Spots
Touch Body Works
Instagram: @touch_body_works
What it is: Natural skin care.
Product to try: Triple Butter Soap
TPH By Taraji
Instagram: @tphbytaraji
What it is: Hair and scalp care created by Taraji P. Henson.
Product to try: Mint Condition Tingling Scalp Conditioner
Triple O Nail Polish
Instagram: @ooopolish
What it is: Nail care brand inclusive of skin tones.
Product to try: OOO Essentials Package
Uhai Hair
Instagram: @uhaihair
What it is: Products made with African superfoods for dry, damaged hair.
Product to try: Scalp Serum
Uncle Funky's Daughter
Instagram: @unclefunkysdaughter
What it is: All-natural products for wavy, kinky and curly hair textures.
Product to try: Heal and Renew
Undefined Beauty
Instagram: @undefinedbeauty_co
What it is: Makeup, skin care, fragrance, CBD and body care products.
Product to try: Glow Melt
UniQurl
Instagram: @uniqurl
What it is: Vegan and organic curl products.
Product to try: Aloe and Coconut 4-in-1 Styler
Unsun Cosmetics
Instagram: @unsuncosmetics
What it is: Mineral sunscreen for all skin tones.
Product to try: Mineral Tinted Face Sunscreen in Medium/Dark
Uoma Beauty
Instagram: @uomabeauty
What it is: Cruelty-free, highly pigmented makeup.
Product to try: Afro.Dis.Iac Liquid Eyeliner
Urban Hydration
Instagram: @urbanhyration
What it is: Clean skin, hair and body care.
Product to try: Brighten & Refine Pink Clay Facial Whipped Mud Mask
Urban Re-Leaf
Instagram: @urbanreleafcandles
What it is: Cannabis coconut wax candles.
Product to try: No. 1 Salonka
Vatarie Cosmetics
Instagram: @vatariecosmetics
What it is: Cruelty-free, vegan, long-wearing makeup.
Product to try: Velvet Liquid Lipstick in Seduce
Vernon François Hair
Instagram: @vernonfrancois
What it is: Curly hair products created by celebrity hairstylist Vernon François.
Product to try: Mist Nourishing Water
Vie Beauty
Instagram: @viebeautyx
What it is: Luxury skin care.
Product to try: 30 Roses Hydrating Rose Water
VIP Luxury Hair
Instagram: @vipluxuryhair
What it is: Virgin hair and hair care products.
Product to try: ProLong Hair Oil
VIP Smiles
Instagram: @drcatriseaustin
What it is: Teeth whitening and oral care products.
Product to try: Organic Coconut Charcoal Teeth Whitening Powder
Vtox Intimate Health and Wellness
Instagram: @vtoxbody
What it is: Feminine care products.
Product to try: pHresh Intimate Cleansing Bar
Whip Body Butter
Instagram: @whipbodybutter
What it is: Handmade natural body and skin care.
Product to try: Cocoa Butter Cashmere Triple Butter
Whistling Thorn
Instagram: @whistling_thorn
What it is: Natural skin care products and fragrance.
Product to try: Naivasha Rose
Woo Me Beauty
Instagram: @woomebeauty
What it is: Natural nail care products that promote growth.
Product to try: Nail Growth Serum
Yelle Skincare
Instagram: @yelleskincare
What it is: Plant-based skin care formulated for melanin-rich skin.
Product to try: Awakening Daily Moisturizer
Young King Hair Care
Instagram: @youngkinghaircare
What it is: Plant-based natural hair care line for multicultural boys.
Product to try: Kids Curling Cream
Yubi Beauty
Instagram: @yubibeauty
What it is: Makeup tools.
Product to try: Original Yubi Applicator
Zandra Beauty
Instagram: @zandrabeauty
What it is: Plant-based skin, body and hair care.
Product to try: Lavender Vanilla Chai Vegan Bath & Body Wash
Zen & Boujee
Instagram: @zenandboujee
What it is: Skin, body, personal care and wellness products.
Product to try: After Touch Scrub
Homepage/main photo: Courtesy of Hanahana Beauty
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