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Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 450+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format. 

Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds. (For more, Julee Wilson has compiled an extensive list of Black-owned brands on her Instagram stories; Alyssa Coscarelli has a dedicated post highlighting Black-owned brands; Byrdie has a great article, too, as do Kayla A. Greaves at InStyle and Maya Allen at Marie Claire. Writer Kaleigh Fasanella has also shared a public spreadsheet of Black-owned beauty brands.)

We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome — we'd love to hear from you via email at tips@fashionista.com.

2 Girls With Curls
Instagram: @2girlswithcurls
What it is: Natural, plant-based hair care local to Columbus, Ohio.
Product to try: Leave-In Conditioner

26 King Wavy
Instagram:
@26kingwavy
What it is: Men's hair and grooming products.
Product to try: Pomade 

54 Thrones
Instagram:
@54thrones
What it is: Luxury plant-based skin care.
Product to try: Ugandan Vanilla + Ethiopian Honey Beauty Butter

127East Cosmetics
Instagram:
@127east
What it is: Color cosmetics with a focus on lip products.
Product to try: CBD Lip Shine 

212 Luxe
Instagram:
@212luxe
What it is: Cruelty-free natural body and skin care, home fragrance and teeth whitening products.
Product to try: Almond Coconut Body Butter 

241 Cosmetics
Instagram: @241cosmetics
What it is: Cosmetics line started by twin sisters.
Product to try: Honor

829Lashes
Instagram:
@829Lashes
What it is: Lashes and application tools.
Product to try: BNB Lashes 

1988 Fragrance
Instagram:
@1988fragranceco
What it is: Home and personal fragrance and body care.
Product to try: Creamy Body Butter 

A Dash of Beauty
Instagram:
@adashofluxe
What it is: Luxury soy candles and wax melts.
Product to try: Grace

A Kweendom's Beauty
Instagram:
@_a.kweendoms.beauty
What it is: Handmade, natural, African inspired bath and skin care.
Product to try: Lavender Breeze Massage Soap 

Aba Love
Instagram:
@abaloveapothecary
What it is: Plant-based skin care, botanical perfume and healing aromatherapy blends.
Product to try: Divine Me Anointing Oil

Aboni Cosmetics
Instagram:
@abonicosmetics
What it is: Cruelty free color cosmetics.
Product to try: Matte Liquid Lipstick in Sweetest Taboo 

Absolute Joi Skincare
Instagram:
@absolutejoi
What it is: Physician-created clean skin care that caters to Black womxn.
Product to try: Skin Refining Night Oil with Retinol and Vitamins C+E 

AcARRE Beauty
Instagram: @acarrebeauty
What it is: Prestige beauty products that drawn on African and Pacific Islander ancestry elements.
Product to try: Beauty Edit Multi-Use Skin Care Moisturizing Oil 

Ace Beauté
Instagram:
@acebeaute
What it is: Color cosmetics, lashes and makeup brushes.
Product to try: Paradise Fallen Palette 

Adwoa Beauty
Instagram:
@adwoabeauty
What it is: Clean, gender neutral hair products for kinky, curly and wavy textures.
Product to try: Baomint Protect and Shine Oil Blend

Aeva Beauty
Instagram: @aevabeauty
What it is: Multi-use highlighters and lip products.
Product to try: Venus Highlighter

Afrolocke
Instagram:
@afrolocke.de
What it is: Hair care products for curls. 
Product to try: Shampoo

Agrestal Beauty
Instagram:
@agrestalbeauty
What it is: Hand-crafted, plant-based skin care.
Product to try: Cleanse Charcoal & Willowbark Cleanser 

AJ Crimson Beauty
Instagram: @ajcrimsonbeauty
What it is: Intensely-pigmented, professional-quality makeup.
Product to try: AJC Universal Finishing Powder 

Alaffia
Instagram: @alaffia
What it is: Hair, body and skin-care products that rely on fair trade ingredients to support the brand mission of providing resources to encourage gender equality and alleviate poverty in West African communities.
Product to try: Everyday Shea Body Wash Unscented 

Alexandra Winbush
Instagram:
@thealexandrawinbush
What it is: Candles and wellness products.
Product to try: Window Seat Candle 

Alchemy Body Shop
Instagram: @alchemybodyshop
What it is: Natural and organic handmade bath and body care.
Product to try: Halo Body Scrub 

Alikay Naturals
Instagram: @alikaynaturals
What it is: Hair and skin care with a focus on high-quality ingredients. 
Product to try: Honey and Sage Deep Conditioner

Alima'j Collections
Instagram: @alimaj.collections
What it is: Lip glosses and mink eyelashes. 
Product to try: Plush Matte Liquid Lipstick Collection

Alodia Hair Care
Instagram:
@alodiahaircare
What it is: Natural hair care products.
Product to try: Wash n Go Style Kit

Alori Collection
Instagram:
@aloricollection
What it is: Makeup brushes and cleaning products.
Product to try: Everything Brush Set

Amenda Beauty
Instagram:
@amendabeauty
What it is: Natural skin and body care.
Product to try: Kapha - Hibiscus Toner Essence 

Amoré Monét Cosmetics
Instagram: @amoremonet
What it is: Vegan and cruelty-free lip products by makeup artist and hairstylist Amoré Monét.
Product to try: Basic

Andrelle's Natural Skin Care
Instagram:
@shopandrelles
What it is: Handcrafted skin care made by a clinical herbalist.
Product to try Waking Beauty Eye Balm 

Angie Watts Clean Beauty
Instagram: @angiewattsisoninsta
What it is: Natural, vegan skin care.
Product to try: Oshuh's Skin Food, Turmeric + Adzuki Bean Scrub 

A'Ni & Co.
Instagram:
@ani.andco
What it is: Vegan coconut wax candles hand-poured in Brooklyn.
Product to try: Homme 8 oz. Candle 

Anita Grant
Instagram: @anitagrant
What it is: U.K.-based natural skin care and hair care for curls.
Product to try: Rhassoul Deep Condish

Antik Lakay
Instagram:
@antiklakay
What it is: Fragrance, candles and wellness products.
Product to try: Hydrate Essential Body Oil 

Annabelle's Perfect Blend
Instagram:
@annabelles_perfectblend
What it is: Handmade hair and skin care products.
Product to try: Bar Soap

Argan Afriquia
Intagram:
@arganafriquia
What it is: Natural skin and hair care.
Product to try: Amorous Argan Oil Hair and Scalp Serum 

Antidote Street
Instagram:
@antidotestreet
What it is: Multi-brand retailer specializing in products for curly, kinky, afro or multi-textured hair. 
Product to try: Bouclème Complete Discovery Kit

Au Ntrl
Instagram:
@au_ntrl
What it is: Natural skin and body care.
Product to try: Pink Rose Scrub 

Aunt Jackie's Curls and Coils
Instagram:
@auntjackiescurlsandcoils
What it is: Premium curly hair products.
Product to try: Frizz Patrol Anti-Poof Twist & Curl Setting Mousse 

Avalah Beauty
Instagram:
@avalahbeauty
What it is: All natural skin, hair and beard care. 
Product to try: Classic Body Butter

Ayond
Instagram:
@_ayond_
What it is: Clean skin care inspired by ingredients from the desert.
Product to try: Rock Rose Serum 

B Fragranced
Instagram:
@bfragranced
What it is: Luxury fragrances for men and womxn.
Product to try: Embellish Eau de Parfum Rollerball 

B.Simone Beauty
Instagram: @bsimonebeauty
What it is: Vegan and cruelty-free makeup.
Product to try: Lip Mattes in Link in Bio 

Base Butter
Instagram: @basebutter
What it is: Aloe vera-based moisturizer for oily and combination skin.
Product to try: Radiate Face Jelly 

Bask and Bloom
Instagram: @baskandbloom
What it is: Hair products that promote growth and retention using herbs and Aurveydic ingredients.
Product to try: Hydrating Vitamin Curl Mousse 

Be Transcendent
Instagram:
@betranscendentskin
What it is: Plant-based natural skin care.
Product to try: Recharge Facial Cleanser 

Beautébazar
Instagram:
@beautebazarhq
What it is: Pre-launch beauty for people of color.
Product to try: N/A (pre-launch)

Beauty Bakerie
Instagram: @beautybakeriemakeup
What it is: Vegan, cruelty-free, long-lasting, highly pigmented makeup.
Product to try: Instabake Aqua Glass Foundation 

Beauty by Africa Miranda
Instagram: @beautybyafricamiranda
What it is: Skin care based on ingredients inspired by world travel.
Product to try: Facial Elixir 

Beauty by Stony
Instagram: @stonycosmetics
What it is: Cruelty-free cosmetics.
Product to try: Remedy Eyeshadow Palette

BeautyBeez
Instagram:
@beautybeezstore
What it is: Beauty e-retailer specifically catering to womxn of color.
Product to try: Kazmalege Kurls+ Detangling Comb 

BeautyMarked & Co.
Instagram: @beautymarkedandco
What it is: African-inspired beauty accessories and makeup.
Product to try: Nile Butterfly Effect Mascara 

BeautyStat
Instagram: @beautystat
What it is: Highly active skin care created by cosmetic chemist Ron Robinson.
Product to try: Universal C Eye Perfector 

Beija Flor Naturals
Instagram: @beijaflornaturals
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coils

Bekura Beauty
Instagram: @bekurabeauty
What it is: Spa-quality natural body and hair products.
Product to try: Vanilla Whiskey Restoring Hair Soak 

BelleBar-Organic
Instagram: @bellbarorganic
What it is: Organic skin, body and hair care.
Product to try: Creme Brulee for Kinks, Curls and Coil

Beloved Box
Instagram:
@belovedbox
What it is: Fragrance, body care, soap and wellness products.
Product to try: BeCalm All Natural Triple Butter and Silk Soap 

Beneath Your Mask
Instagram: @beneathyourmask
What it is: Potent, non-toxic luxury skin care.
Product to try: Remedy Conditioning Lip Balm 

Bernadette Thompson Nail Collection
Instagram: @bernadettenails
What it is: Nail polish and treatments by celebrity manicurist Bernadette Thompson. 
Product to try: Restorative Nail Treatment Kit 

Beurre
Instagram: @beurresheabutter
What it is: Shea butter-based vegan skin and body care.
Product to try: Ultra Rich Shea Butter Face Cream

Bevel
Instagram: @bevel
What it is: Men's skin, hair and grooming products and tools.
Product to try: Beard Balm

BFree Organics
Instagram:
 @bfreeorganics
What it is: Naturopathic skin, body and fragrance products.
Product to try: Bamboo Charcoal Cleanser 

Big Chop Hair
Instagram:
@bigchophair
What it is: Natural hair extensions.
Product to try: Kinky Curl Clip Ins 

Bishh Beauty
Instagram: @bishhbeauty
What it is: London-based cosmetics brand. 
Product to try: Ruby

BLAC Minerals Cosmetics
Instagram: @blacminerals
What it is: Natural makeup for womxn of color.
Product to try: Coverstick Concealer 

Black Girl Sunscreen
Instagram: @blackgirlsunscreen
What it is: Natural sunscreen for womxn of color.
Product to try: Black Girl Sunscreen SPF 30 

Black Opal Beauty
Instagram: @blackopalbeauty
What it is: Makeup and skin care formulated for dark skin tones.
Product to try: Total Coverage Concealing Foundation 

Black Travel Box
Instagram:
@blacktravelbox
What it is: Hair and skin care products in travel-friendly packaging. 
Product to try: Carry On Starter Box

Blade + Bloom
Instagram:
@bladeandbloom
What it is: All-natural skin and wellness products.
Product to try: Rich Face Serum

Blaque Broccoli
Instagram: @blaquebroccoli
What it is: Clean hair and body oil. 
Product to try: 4 oz Blaque Broccoli Scalp, Hair and Body Oil

Blk + Grn
Instagram: @blkandgrn
What it is: Non-toxic, natural beauty e-commerce platform for Black-owned products.
Product to try: Nolaskincentials Brightening Serum 

Blu N Coco
Instagram: @bluncoco
What it is: Cruelty-free cosmetics. 
Product to try: 5 Palette Eye Shadow

Blumseed
Instagram:
@blumseeddotcom
What it is: Personalized hair-care products and services for womxn of color.
Product to try: Herbal Hair Oil 

Boho Locs
Instagram:
@boholocs
What it is: Handmade faux crochet locs. 
Product to try: Bob Boho Queen Locs

Bolden Skin Care
Instagram: @boldenusa
What it is: Cruelty-free skin care made specifically for people of color.
Product to try: Overnight Spot Treatment

Bomba Curls
Instagram:
@bombacurls
What it is: Natural hair care based on Dominican traditions.
Product to try: Forbidden Hair Mask 

Bossy Cosmetics
Instagram:
@bossylipstick
What it is: Color cosmetics, with a focus on lip products.
Product to try: Liquid Matte Genius in Flirt 

Bouclème
Instagram:
@boucleme
What it is: Clean curl care products from the U.K.
Product to try: Curl Conditioner

Bread Beauty Supply
Instagram: @breadbeautysupply
What it is: Hair care products.
Product to try: Hair Oil

Breukelen Polished
Instagram:
@breukelenpolished
What it is: Vegan, 11-free nail polish.
Product to try: Nail Polish in G-Thang 

Briogeo
Instagram: @briogeo
What it is: Clean hair care for all hair types.
Product to try: Don't Despair, Repair! Strengthening Treatment Oil

Brown and Coconut
Instagram:
@brownandcoconut
What it is: Botanical skin care based in Boston.
Product to try: Healing Kale Mask 

Brown Girl Jane
Instagram: @browngirljane
What it is: Luxury wellness and CBD-based products that cater to womxn of color. 
Product to try: Drift Away 1500 mg CBD Sleep Tincture 

Buttah Skin
Instagram: @buttahskin
What it is: Skin and body care for multicultural skin tones.
Product to try: Cleanser 

Butter by Keba
Instagram:
@butterbykeba
What it is: Moisturizing body care products.
Product to try: Best-Seller Body Butter

B'z Wicks
Instagram:
@bzwicks
What it is: Skin care products.
Product to try: Sugar Scrub

Camara Aunique Beauty
Instagram: @camaraauinquebeauty
What it is: Handmade faux mink lashes by celebrity makeup artist Camara Aunique.
Product to try: Ava Lash 

Camille Rose Naturals
Instagram:
@camillerosenaturals
What it is: Skin, body and hair-care products formulated with natural ingredients.
Product to try: Eye Blossom Overnight Repair Eye Jelly 

Canary Ave
Instagram: @canaryave
What it is: Individually hand-poured home fragrances.
Product to try: Melon Madness

Candour Beauty
Instagram: @candourbeautyuk
What it is: U.K.-based beauty retailer for womxn of color. 
Product to try: Aunt Jackie's Fix My Hair Intensive Repair Conditioning Masque

Canviiy
Instagram:
@canviiy
What it is: Natural hair- and scalp-care products.
Product to try: ScalpBliss Itch-Calming Organic-Based Serum 

CDBeauty Cosmetics
Instagram:
@cdbeautynyc
What it is: Cruelty-free, vegan professional quality makeup created by makeup artist Christopher Drummond.
Product to try: Ultimate Brow Pomade 

Cee Cee's Closet NYC
Instagram: @ceeceesclosetnyc
What it is: Headwraps and hair accessories inspired by West African fashion.
Product to try: Obo Headband 

Ceylon Skincare
Instagram: @ceylonskincare
What it is: Skin care for men of color.
Product to try: Ceylon Skincare Set 

Charlotte Mensah
Instagram:
@charlottemensah
What it is: Hair care products from stylist and owner of London's Hair Lounge salon, Charlotte Mensah.
Product to try: Manketti Hair Oil

Chic Essentials
Instagram: @thechiclifestylebrand
What it is: Monthly product subscription box from AfroChic.
Product to try: Chic Essentials Box

Chloe + Chad
Instagram: @chloeandchad
What it is: Vegan, organic small-batch skin care.
Product to try: Aloe Face Mist 

Chill Mary
Instagram:
@chillmary.official
What it is: Full-spectrum CBD products.
Product to try: Ease Me Wellness Elixir 

Chris Collins
Instagram: @worldofchriscollins
What it is: Fragrance line by industry veteran Chris Collins.
Product to try: Oud Galoré 

Ciel D'amour Cosmetics
Instagram:
@cieldamourcosmetics
What it is: Cosmetics and lash products.
Product to try: Pomegranate Sugar Lip Scrub

Cocotique
Instagram: @cocotique
What it is: Beauty box subscription service for womxn of color.
Product to try: Beauty Box Monthly Subscription Plan

Colourcoded by Coco
Instagram: @colourcodedbycoco
What it is: Premium lip products with intense pigmentation. 
Product to try: Mulberry 3-N-1 Liquid to Matte Lip Kit

Coloured Raine Cosmetics
Instagram: @colouredraine
What it is: Makeup that encourages self-expression and embraces diversity.
Product to try: Queen of Hearts Eyeshadow Palette 

ConditionHER
Instagram:
@conditionher
What it is: Natural intimate care products.
Product to try: ConditionHER 

Connie Pow Lashes
Instagram: @conniepowlashes
What it is: 100% silk lashes.
Product to try: Roma

Copacetic Cosmetics
Instagram: @copaceticcosmetics
What it is: 100% vegan and cruelty-free cosmetics.
Product to try: Shop to reopen soon.

Cori René
Instagram:
@corirene
What it is: All-natural, cruelty-free skin care products hand crafted in small batches.
Product to try: Refreshing Spritz

Cream Blends
Instagram:
@creamblends
What it is: Skin care products made with natural ingredients in Detroit.
Product to try: Lavender Body Butter

CurlMix
Instagram:
@curlmix
What it is: Curly hair products.
Product to try: Pure Flaxseed Gel With Organic Sweet Almond for Sensitive Skin 

Curls
Instagram: @curls
What it is: Curly hair products.
Product to try: Aloe & Blueberry Juice Curl Moisturizer 

Curls Dynasty
Instagram:
@curlsdynasty
What it is: Hair care products for strong, hydrated textured curls.
Product to try: Kalahari Smoothie Leave-In

DaLynn Cosmetics
Instagram:
@dalynncosmetics
What it is: Colorful cosmetics for all skin tones.
Product to try: KarmynKhameleon Chrome Eyeshadow

Danessa Myricks Beauty
Instagram: @danessamyricksbeauty
What it is: Makeup by makeup artist Danessa Myricks.
Product to try: Dew Wet Balm

Dehiya Beauty
Instagram:
@dehiyabeauty
What it is: Skin care, tools and makeup inspired by Moroccan traditions.
Product to try: White Jade Gua Sha 

Design Essentials
Instagram:
@designessentials
What it is: Hair care products.
Product to try: Rosemary and Mint Stimulating Super Moisturizing Conditioner

Dirt Don't Hurt
Instagram: @dirtdonthurtme
What it is: Activated charcoal based skin-, body- and oral-care products.
Product to try: Charcoal + Clay Mineral Face Mask 

Dizziak
Instagram:
@dizziaklondon
What it is: U.K.-based moisturizing hair products for every hair type.
Product to try: Hydration Wash 

D'Lashes
Instagram:
@dlashes
What it is: Color cosmetics and false lashes from lash extensions expert and pioneer Dionne Phillips.
Product to try: D'Sexy Lashes 

Donata Skinfood
Instagram:
@donatasco
What it is: Vegan skin, body and hair care. 
Product to try: Oatmeal Healing Salve 

dOSA Naturals Body Care
Instagram:
@dosanaturals
What it is: Hand-crafted natural body care.
Product to try: Oatmeal Milk and Honey Body Wash 

Doubledown Cosmetics
Instagram:
@doubledowncosmetics
What it is: All-natural cosmetic and skin care products.
Product to try: The Dimension Luminizing Blush

Dr. Locs
Instagram: @drlocs
What it is: Buildup-free products for locs.
Product to try: Pre Cleanse

Ecoslay
Instagram:
@ecoslay
What it is: Natural skin, hair and body care.
Product to try: Matcha Boost 

Eden Bodyworks
Instagram:
@edenbodyworks
What it is: Natural, cruelty-free hair and skin care.
Product to try: Jojoba Monoi Moisturizing Shampoo 

Ekow Body Natural Skin Care
Instagram:
@ekowbody
What it is: Organic skin care products hand poured in small batches.
Product to try: Deodorant Cream

Elo Vegan Lifestyle
Instagram: @elolipcare
What it is: Plant-based lip care and aromatherapy made in Brooklyn.
Product to try: Sangria Watermelon Coconut Lip Balm 

ElonWick Candle Co.
Instagram:
@elonwick_candleco
What it is: Hand-crafted soy candles.
Product to try: Laundry Day

Emanate Essentials
Instagram:
@emanatessentials
What it is: Natural candles and aromatherapy.
Product to try: Crystal Bliss Candle 

EMel
Instagram: @emelbyemmam
What it is: Makeup brush and sponge cleansing soap.
Product to try: Makeup Brush and Sponge Cleansing Soap

Emolyne
Instagram: @emolynecosmetics
What it is: British beauty brand with 30 matching shades across lipsticks, lip liners and nail polishes.
Product to try: Metamorphosis Velvet Semi-Matte Lipstick 

Epara
Instagram: @eparaskincare
What it is: U.K.-based luxury skin care.
Product to try: Brightening Night Balm 

Epi.Logic Skincare
Instagram: @epi.logic
What it is: Science-backed skin care created by a doctor based in Brooklyn.
Product to try: Collagen Renew Growth Factor Serum 

Equi Botanics
Instagram:
@equibotanics
What it is: U.K.-based natural hair care for curls and kinks.
Product to try: Baobab Moisturizing Sulfate-Free Cleanser 

Eternally in Amber
Instagram:
@eternallyinamber
What it is: Skin and hair care, styling tools and hair accessories.
Product to try: Hair Clip Sets 

Eu'Genia
Instagram: @eugeniashea
What it is: Shea butter moisturizers.
Product to try: Dermatological Strength Shea Butter