Skip to main content

How Fashion and Beauty Brands Are Responding to the Ongoing Police Brutality Protests

We will continue to update as more companies step forward.
  • Author:
  • Updated:
    Original:
tracee-ellis-ross-pattern-main

In response to the recent deaths of George Floyd, Breonna Taylor and other Black Americans at the hand of the police, people across the world have taken to the streets to protest police brutality and systemic racism. Some of these demonstrations have turned violent, with reports of protestors and journalists being injured and storefronts being looted emerging in the U.S.  

Attention has turned to companies and their responses to the ongoing protests. Many fashion and beauty brands have posted photos, illustrations and graphics calling attention to the demonstrations and the Black Lives Matter movement, as well as shared educational resources and organizations to donate to. Below, we're highlighting those that have not only acknowledged these events and the work of these groups, but that have also publicly committed to giving money or pledged resources in other ways. While there's a lot more work to be done — for longer than a news cycle — this is, hopefully, a start for many.

We will continue to update this list as more step forward. 

Aaryah: The jewelry brand is donating 50% of sales from its Multi-Purpose Beaded Chains for an unspecified period of time to The Loveland Foundation, according to a press release.

Acaderma: The clean skin care brand said it would donate 100% of all sales from the month of June to the NAACP and Black Girls Code

Aerosoles: The shoe brand said it would donate 10% of sales, starting on June 2 for an unspecified period of time, to the NAACP's Legal Defense and Education Fund.

Agmes: The jewelry brand said it would donate 100% of net proceeds from sales of its Sculpted Heart pendant, small Vera earrings, pearl studs, Luca earrings and mini Astrid hoops to the NAACP's Legal Defense and Education Fund.

Alder New York: The beauty brand said it made donations to Fair Fight, the NAACP and Communities United Against Police Brutality, and that for the month of June it would give 10% of sales from its Cooling Mineral Hydro Mist to these organizations. 

Alexa Chung: The brand's founder and namesake said it had made a donation to The Bail Project, though the amount wasn't disclosed. 

Alison Lou: The jewelry brand said it would donate 15% of proceeds from new orders to Black Visions Collective "until further notice."

Altuzarra: Designer Joseph Altuzarra said that he and his namesake brand had donated an undisclosed amount to Black Visions Collective, the NAACP's Legal Defense and Education Fund, the American Civil Liberties Union (ACLU) and the George Floyd Memorial Fund.

Aritzia: The fashion brand said it would donate $100,000 total to Black Lives Matter and the NAACP.

Anastasia Beverly Hills: The cosmetics brand pledged $1,000,000 "towards the fight against systematic racism, oppression and injustice," starting with a $100,000 donation across a few organizations, including Black Lives Matter, the Innocence Project, the NAACP's Legal Defense and Education Fund, Black Visions Collective and the Marshall Project.

Asai: The designer said he would release its Hot Wok dress — which has only been worn by Rihanna — to raise money for Black Lives Matter, London's Solace Women's Aid and the U.K.'s Voice of Domestic Workers

Athena Club: The self-care brand said that, for seven days starting on May 31, it would donate 100% of proceeds from new orders to the NAACP's Legal Defense and Educational Fund. 

Augustinus Bader: The skin and body care brand said it would donate to the NAACP's Legal Defense and Educational Fund, Black Lives Matter and the Innocence Project, though it didn't specify an amount.

Azeeza: The Chicago-based fashion brand said it would donate 100% of proceeds from sales made from June 3 to June 10 to the ACLU.

Balance: The activewear brand said it would donate profits from its charitable line, the Oasis Collection, up to $30,000, to Color of Change and the Equal Justice Initiative.⁣

Balmain: The French luxury house said it made donations to the NAACP and France's SOS Racisme, though it didn't disclose amounts.

Bathing Culture: The beauty brand said it made donations to Unicorn Riot, Black Visions Collective, the George Floyd Memorial Fund and the Bay Area Black Owned Businesses Relief Fund.

Behno: The handbag brand said that, starting on June 5, it would return 40% of each customer's purchase and encourage them to use that money to support Black-owned businesses.

Bergdorf Goodman: The retailer said that, through parent company Neiman Marcus Group's Corporate Giving program, it would "provide sustained commitments to organizations dedicated to racial equality; this includes initial donations to Black Lives Matter and Campaign Zero."

Beyond Yoga: The activewear brand said it would donate $25,000 to the ACLU and use its social media platform to share resources. 

Big Bud Press: The L.A.-based fashion brand said it donated $15,000 "to a variety of organizations, and will continue to do so" on Monday. It has also posted resources and groups to donate to on its Instagram Stories and to a Highlight on its page. 

Billie: The self care line said it would donate $100,000 total to Black Lives Matter and the NAACP. 

Biossance: The plant-based skin care line pledged to donate $100,000 to the ACLU, Minnesota Freedom Fund, Color Of Change and Black Lives Matter.

Bite Beauty: The makeup brand said it would be donating an unspecified amount to Black Lives Matter.

Boy Smells: The candle company said it donated $10,000 across three organizations — the NAACP, Black Lives Matter and Black Visions Collective — on Sunday.

Brother Vellies: Founder Aurora James proposed a 15% pledge, where shoppers "commit to buying 15% of products from Black-owned businesses."

Brujita Skincare: On Sunday, the conscious skin care line posted a receipt of its donation to Black Visions Collective to Instagram. 

Burberry: The British fashion house said it would be donating to Black Lives Matter, though it didn't disclose an amount. 

Burt's Bees: The beauty brand said it would be donating $100,000 total to the NAACP's Legal Defense Fund, Village of Wisdom, Spirithouse and Communities in Partnership

Bychari: The jewelry brand said it would donate 25% of its profits from sales made June 5 through June 7 to various organizations, including the NAACP, Black Lives Matter and Black Visions Collective; then, for the remainder of June, it will be making donations of undisclosed amounts to Black Girls Code, Girl Trek, and the Loveland Foundation. 

Calvin Klein: The global fashion brand said it would donate to the NAACP's Legal Defense and Education Fund, the ACLU and other organizations "that support the fight against racial and social injustice," though it didn't disclose an amount. 

Carol's Daughter: The hair care line said it was making donations of unspecified amounts to Black Lives Matter, Color of Change and Know Your Rights Camp in honor of Breonna Taylor, Ahmaud Arbery and George Floyd.

Caudalie: The U.S. operation for the French skin care line said it would donate to the ACLU, though it didn't disclose an amount. 

Chillhouse: The New York spa posted that it would donate to the Minnesota Freedom Fund and shared additional organizations and mental-health resources for the Black community on its Instagram Stories. 

Ciao Lucia: The fashion brand said it would donate 15% of proceeds from sales made from June 1 through June 5 to the George Floyd Memorial Fund, the Minnesota Freedom Fund, Black Visions Collective and Reclaim the Block. 

Cirque Colors: The nail polish brand said it would match donations to Black Lives Matter, up to $5,000, from customers who sent them a screenshot of their contributions. 

Cocokind: The clean skin care line said it would donate $10,000 to the ACLU. 

Collina Strada: The fashion brand announced it would donate all its profits from the week of June 1 to bailout funds across the U.S. and to Black trans women. 

Colourpop: The cosmetics brand said it would donate an unspecified amount to the Minnesota Freedom Fund and ACLU. 

Comme Si: The sock brand said it would donate all proceeds from sales made for a week, starting on May 31, to the NAACP's Legal Defense and Educational Fund.

Covergirl: The beauty brand said it would donate to the NAACP's Legal Defense and Education Fund and Black Lives Matter, though it didn't specify an amount.

Crosby by Mollie Burch: The apparel brand said it would donate 20% of profits from all online sales made from June 5 to June 7 to Color of Change.

Cynthia Rowley: The New York-based designer said her brand would donate 50% of proceeds from all sales made on May 31 to the NAACP's Legal Defense and Education Fund. 

Daisy: The fashion brand said it would donate 100% of sales on its black logo T-shirt to Black Lives Matter.

Danielle Guizio: The designer said that her eponymous label had donated to Black Visions Collective, the George Floyd Memorial Fund and Minnesota Freedom Fund on Sunday, though it didn't disclose an amount. 

Deciem: The beauty company announced that it would donate $100,000 total to Black Lives Matter and the NAACP's Legal Defense and Educational Fund. It would also use its Instagram Stories to highlight diverse voices via user-submitted videos, Deciem wrote on Instagram on Sunday.

DevaCurl: The hair care line said it would make a $50,000 donation to Black Lives Matter and continue to use its platform amplify resources and organizations that are "making an impact." 

Deviant: The skin care line said it would donate 15% of all profits from the month of June to the Minnesota Freedom Fund and to the George Floyd Memorial Fund. 

Eckhaus Latta: The brand said it would match its customers' donations to the Bail Project, if they submit a screenshot of their own contributions. 

E.l.f. Cosmetics: The makeup brand reposted images and statements from other beauty companies and retailers — like Target, Ulta, and NYX Cosmetics, among others — and announced it would give $25,000 to Color of Change. 

ENVT: The activewear brand said it would donate 50% of all proceeds from sales made the week of June 1 to the Minnesota Freedom Fund.

Equilibria: The CBD brand created the Equilibria Employee Action Fund, which gives employees a stipend "to make an impact in their own communities, either by supporting Black-owned businesses or by donating to the social justice organization of their choice.⁣" 

Etsy: The online marketplace said it would donate $500,000 to the Equal Justice Initiative and $500,000 to Borealis Philanthropy's Black-Led Movement Fund.

Express: The fashion brand said it had made a donation to the NAACP, though it didn't disclose for how much. 

F. Miller: The skin care line said it would match and donate all proceeds from the weekend of May 30 to the Audre Lorde Project, Black Visions Collective, Reclaim the Block and the Minnesota Freedom Fund.

Fabletics: Kate Hudson's activewear brand said it would donate $50,000 to the ACLU. 

Farmacy: The clean skin care line said that it would donate $10,000 to Color of Change "as a starting point." 

Fleur du Mal: The lingerie brand said it would donate 10% of sales from an unspecified period to Know Your Rights Camp's Legal Defense Initiative

For Love and Lemons: The brand said it would donate profits from all web sales from the weekend of May 30 through June 1 — at least $67,000 — to various organizations, including Black Lives Batter, the Bail Project, the ACLU and the NAACP.

Fourth Ray: The beauty brand said it would give money to Minnesota Freedom Fund and the ACLU on Saturday.

Freck Beauty: The skin care line said it would be donating 100% of profits from sales made May 31 through June 3 — 70% going to Black Lives Matter and the remaining 30% going to Los Angeles bail efforts. 

Fur: The skin and hair care line said that not only would it donate to the NAACP's Legal Defense and Educational Fund and the Brooklyn Bail Fund, but that it would also highlight Black-owned businesses and artists on its Instagram Stories. 

Ganni: The Danish brand pledged to donate $100,000 total to Black Lives Matter, the NAACP and the ACLU. 

Gap, Inc.: The San Francisco-based company — which owns Gap, Old Navy, Banana Republic and Athleta — said it would donate $250,000 total to the NAACP and to Embrace Race

Glossier: The brand pledged to give $1,000,000 total — $500,000 to be distributed across Black Lives Matter, the NAACP's Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute and We The Protesters; and $500,000 to create grants that support Black-owned beauty businesses. 

Glow Recipe: The skin care line said it donated $10,000 to Black Visions Collective and shared additional groups and organizations that people can support.

Golde: The health and beauty company said it would donate all proceeds from sales made May 30 through June 1 to the NAACP. 

Goody Hair: The hair accessory and styling brand said it would donate an unspecified amount to the National Urban League.

Grande Cosmetics: The beauty brand said it made a $25,000 donation to the NAACP and that, for the month of June, it would give 10% of all proceeds from online sales to the organization.

Gucci: The luxury brand said it would make donations to the NAACP, Campaign Zero and Know Your Rights Camp (though it didn't specify amounts) through its North America Changemakers Impact Fund.

Halleh: The jewelry brand will be donating 30% of profits from sales from an unspecified period of time to The Loveland Foundation, according to a press release.

Hellen: The beauty brand made a donation to Reclaim The Block, according to a press release, though it didn't disclose an amount. 

Herbivore Botanicals: The skin care and wellness brand said it would donate all proceeds from sales made the weekend of May 30 to the ACLU, Black Lives Matter and the Minnesota Freedom Fund. 

Hero Cosmetics: The beauty brand said it would donate proceeds from sales made the week of June 1, up to $10,000, to the NAACP's Legal Defense Fund.

Heyday: The skin care brand committed to Aurora James' 15 Percent Pledge, working to ensure that at least 15% of the products it sold were from Black-owned brands and to launch a program that provides funding and consulting to Black skin care entrepreneurs. 

Highborn NYC: The beauty brand made donations to the NAACP and Black Lives Matter, according to a press release, though it didn't disclose an amount.

Honest Beauty: The beauty brand said it would donate $100,000 "to organizations fighting racial injustice, including the NAACP's Legal Defense and Educational Fund and the Equal Justice Initiative." It also pledged to match employee donations to civil rights organizations.

H&M Group: The Swedish company — which owns H&M, & Other Stories and COS — pledged to donate $500,000 total to the NAACP, Color of Change and the ACLU.

I Dew Care: The skin care line said it donated to Minnesota Freedom Fund, though it didn't disclose an amount, and encouraged its followers to do the same. 

Ilia: The makeup line pledged to donate $50,000 total to Black Lives Matter and the NAACP's Legal Defense and Educational Fund on Sunday.

I'mmany: The U.K.-based jewelry brand said it would donate 30% of profits from its Flower Power collection to The Loveland Foundation for an unspecified period of time.

Inked by Dani: The temporary tattoo brand said that all proceeds from its Pinky Promise design, from its Charitable Tats collection, will go to Black Lives Matter, the NAACP's Legal Defense Fund and Black Visions Collective. 

Innisfree USA: The Korean beauty brand's U.S. division said on Saturday that it had made donations to the ACLU and to Minnesota Freedom Fund, though it didn't disclose an amount. 

J. Crew: The retailer said it made a donation for an undisclosed amount to the ACLU and that, through its corporate associate match program, it would also be giving money to the NAACP, Coalition of Communities of Color and Black Lives Matter.

J. Hannah: The jewelry and nail brand said that, moving forward, it would donate proceeds from all web sales of its Dune polish to non-profit organizations, starting with the Minnesota Freedom Fund, LA CAN and the NAACP.

Joeur: Founder Christina Zilber went on the brand's Instagram to announce that it had made donations (of undisclosed amounts) to the ACLU, the NAACP and Black Lives Matter, and that it would be sharing information about those organizations on its social media channels. 

Jonathan Cohen: The designer released a new bouquet illustration in his virtual flower shop, with all proceeds from it going to Bailout NYC.

Josie Maran Cosmetics: The clean beauty brand said it made a $50,000 donation to The Loveland Foundation and signed Aurora James's 15 Percent Pledge, committing to ensuring that at least 15% of the talent it features moving forward is from the Black community.

Kaja: The beauty brand said it donated to the Minnesota Freedom Fund and encouraged its followers to do the same.

Kendra Pariseault: The jewelry designer will donate 20% of sales from an unspecified period of time to The Loveland Foundation, according to a press release.

Kepler: The U.K. fashion brand said it would donate all profits from sales made in the month of June to Black Visions Collective and the Runnymede Trust