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Must Read: 'W' Strikes Deal With Bustle Digital Group, Jeffrey Campbell's 'Lita' Shoe Is 10 Years Old

Plus, 'Cosmo''s Ama Kwarteng dismantles misconceptions surrounding sunscreen and Black skin.
Megan Thee Stallion covers W Magazine's Music Issue.

Megan Thee Stallion covers W Magazine's Music Issue.

These are the stories making headlines in fashion on Friday.

'W' strikes deal with Bustle Digital Group
W magazine, which will now be known as "W Media," has struck a deal with Bustle Digital Group to serve as its new "operating partner." The publication's editor-in-chief Sara Moonves also assembled a group of investors, including models Kaia Gerber and Karlie Kloss, racecar driver Lewis Hamilton and TV producer Jason Blum, to acquire the magazine as part of a new joint venture. 
{The New York Times}

A look back at the polarizing Lita shoe on its 10th anniversary
Marie Lodi recalls the polarizing nature of the Jeffrey Campbell Lita shoe for New York Magazine's The Cut on the 10th anniversary of the chunky footwear's reign. "When the Lita entered our consciousness exactly ten years ago, it became a trend that people either loved or hated, and, according to the response I've gotten from tweeting about its anniversary, it seems like that duality hasn't changed," she writes. {The Cut}

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Cosmo publishes a comprehensive 'Black Girl's Guide to SPF'
Cosmo Beauty Assistant Ama Kwarteng dismantles numerous misconceptions surrounding sunscreen, skin cancer and Black skin in a new "Black Girl's Guide to SPF" for the publication. "While a story on SPF might seem minor in the fight for equality, it's important to see self-care as a pretty revolutionary act of self-preservation that shouldn't be taken lightly," she writes in the package's introduction. "Using daily SPF is a small (and pretty damn significant) way to take care of yourself and show your skin some love." The comprehensive, multi-part guide includes myth busting, information on how to do at-home skin cancer checks, assistance with finding quality sunscreen formulas and more. {Cosmopolitan}

Copenhagen serves as an example of what future fashion weeks could look like
Copenhagen held the first physical fashion week since the pandemic, shining a light on what the future of fashion week could look like. Per WWD's Natalie Theodosi, "This was an international event with very few international visitors," and it included provided masks, discouraging physical greetings like handshakes and some social distancing ("no more crowded front rows or backstage mayhem"). It also relied on a hybrid format, combining digital presentations and events with in-person ones. {WWD}

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