After returning to Paris last December, Chanel's Métiers D'Art show is going on the road again for 2021 offering — but it's staying close to home.
Over the last decade, Chanel has taken its Métiers D'Art collection across the globe, to places like Hamburg, Dallas and Shanghai. But the fashion house announced on Tuesday that the 2021 show, which celebrates the handiwork of the house's ateliers, will take place at the Château de Chenonceau in the Loire Valley on Dec. 1.
The Loire Valley is a little over a two-hour drive from the French capital and is famed for its vineyards and medieval castles. The brand picked one of the region's most popular Renaissance-style fortresses, which spans the River Cher.
Chanel's most recent Métiers D'Art show was staged in Paris, at the Grand Palais, in December. According to WWD, the upcoming runway in the Loire Valley will have an audience "unless the situation and consequent health obligations change in the interim."
The question now remains whether the collection — which will be the second métiers designed by Virginie Viard — can measure up to beauty of this architectural masterpiece.
UPDATE, November 18, 2020: Though Chanel plans to move forward with its Château de Chenonceau show, the brand announced in WWD that it will do so without any guests in attendance. Instead, it will film the runway and present videos via social media and the Chanel website on December 3.
The French fashion house was one of the first brands to return to the in-person runway in September, but France has since entered its second lockdown in a bid to contain rising Covid-19 numbers, forcing Chanel to adjust.