KRUPP GROUP Is Hiring An Account Coordinator, Fashion + Digital In New York, NY
Title: Account Coordinator, Fashion + Digital
Position Reports To: Account Director + Account Manager
Basic Function: Support editorial + Digital teams in managing and facilitating editorial requests, influencer requests and press opportunities for designated clients. Focus on securing product placement and features as well as coming up with out-of-the-box ways to promote the brands and garnish larger feature pieces. Additionally, your job is to oversee and manage the team’s seasonal interns.
Essential duties:
▪ Sample Requests
o Manage sample requests for editorial + influencer requests and shoots as well as image requests and proactive product pitching across various media platforms including: print, digital, broadcast, VIP sources (depending on scope of services per client)
o Act as liaison between client and Krupp Group regarding sample inventory and manage internal client sample requests to facilitate sending and returning per client and Krupp Group’s needs
o Build positive professional relationships with media and influencers as well as clients
o Handle influencer execution on sponsored campaigns
o Log in, check in, and record editorial and sample info using Launch Metrics and Google docs
o Keep track record of outstanding samples and missed opportunities per client seasonally
▪ Perform credit checks, cross referencing with info already listed on linesheets and client directly
▪ Organize and prepare seasonal client mailings and giftings (as needed) including facilitating mailing addresses, maintaining gifting target lists, handling shipments, monitor social media and influencer placements, etc.
▪ Compile monthly client reports outlining all account activity, sample / image requests, credit requests, secured coverage including editorial and digital, and upcoming coverage to have reviewed by senior team
▪ Maintain master media and influencer contact list, updating any industry shifts, promotions and departures
▪ Press
o Constantly monitor due press on a daily basis – utilizing Google Alerts, Instagram, Muckrack, Google search with key terms, as well as print issue subscriptions
o Request advanced copies from editorial assistants as needed
o Clip, scan and properly save secured press in a timely manner
o Confirm media impressions and/or UVM’s per press hit
▪ Proactive Strategy
o Brainstorm new and creative ways for client awareness
o Work with senior staff to distribute look books, client pitches and trend blasts
o Research up and coming influencers who are relevant in the space
o Promote client sample sales, trunk shows, in-store events, etc.
o Conduct market check-in’s with media at least twice a month in order to identify opportunities to pitch clients
▪ Seasonal Press Previews
o Build out media invite lists
o Liaise across departments to coordinate and execute preparation of agency press previews
o Support in scheduling, documenting, and confirmation of all appointments
o Greet and walk thru each collection with media maintaining notes and feedback per collection
▪ Events + Fashion Week
o Support senior staff in pre and post fashion week show and/or client event preparations
o Manage all client guest, sales, personals, and media and influencer lists, format and import properly onto Launch Metrics
o Manage RSVPs for events, fashion shows, or presentations with Launch Metrics
o Support front-of-house team with check-in onsite
o Monitor, clip, and keep track of post-show / event press coverage including social placements
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Internship Program
o Mentor and educate interns seasonally, working across departments on the hiring process
o Provide managerial support and delegate projects and support activity
o Organize intern welcome breakfasts and farewell events
Qualifications:
▪ At least 2 years of experience in fashion public relations, marketing, communications
▪ Bachelor’s degree
▪ Has excellent writing skills and professional communication etiquette
▪ Has exceptional interpersonal skills
▪ Ability to multitask efficiently and manage multiple personalities is a must
▪ Passionate, engaged, and motivated with a proven ability to work well under pressure and autonomously in fashion communications
▪ Action-oriented, resourceful, and creative thinker who has a strong eye for detail
▪ Proficient in MS Word, Excel, Powerpoint and Outlook
▪ Familiarity with Launch Metrics and Muckrack is preferred
To Apply: Please email your resume and cover letter in PDF to jobs@kruppgroup.com, subject line Account Coordinator, Fashion + Digital.
