Founded by Savannah Engel in 2017, SEPR is a boutique PR, VIP and Events Agency based in New York City. SEPR specializes in enhancing the image of brands in fashion, beauty, entertainment, lifestyle, spaces through traditional public relations, Celebrity and VIP relations, influencer marketing, event production, new market launches, and many more. Since launching, SEPR has been entrusted with managing and running lead on brand launches, campaigns, events, runway shows, celebrity endorsements and more for brands including Diesel, Morgan Lane, Markarian ,Naomi Campbell’s Fashion for Relief, Zadig + Voltaire, Michael Kors, Moncler, Badgley Mischka, Cult Gaia, Marlo Laz, PatBO, John Elliott, Pyer Moss, Cherry Los Angeles,11 Honore, Self Portrait, Moussy, Enfold and many more.
Manager/Senior Public Relations Manager reports directly to CEO/Founder Savannah Engel and is responsible for how the image of all clients are portrayed within all media outlets, social channels, and outward facing communications across all product categories, while creating and executing a global public relations and VIP strategy. Candidates must be driven, detail-oriented, and punctual with excellent verbal and written communication skills. Minimum of 4+ years fashion PR and Celeb/VIP experience. This candidate will also be responsible for overseeing the team coordinators and interns for the agency.
- Lead strategic plan development and execution for all brand initiatives, campaigns, and launches
- Lead development of global strategy and calendar alignment and timelines surrounding press, product, VIP dressing, product collaborations, events, partnerships to build brand awareness, in order to drive traffic, increase scope of VIP exposure, and heighten brand perception for all clients.
- Generate brand exposure, through both targeted editorial strategies both digital, social, and print channels – engaging press, influencers/VIPs, celebrities, tastemakers, consumers, and more to ensure growth.
- Act as key liaison with print & digital editors, stylists, influencers, agents, managers, and PRs for dressing requests (social, broadcast, digital, editorial, and print), credit requests and showroom appointments.
- Write editorial and new business proposals, comprehensive plans/strategies and press release
- Run 360 degree event production for runway shows, movie premieres, presentations, dinner & after-parties, new store openings, popups, and press events
- Cultivate and maintain relationships with highly influential people and brands, including editors, bloggers, influencers, celebs, VIPs, talent management teams, and key members of the media, across all horizons, building a database of partners for potential initiatives, networking support and coverage for each brand
- Build on existing media relationships within the industry, while also creating new contacts within the fashion, lifestyle, entertainment, beauty, and more.
- Initiate the development and execution of opportunities generating maximum brand exposure through creative product placement, brand stories, interviews and launches with particular focus on features and profiles
- Send monthly emails to update clients on current projects - expense reports, press reports, social media monitoring, and more
- Building out and managing internal communications team as well as relationships with external partners.
The Ideal Candidate
- A minimum of 5-7 years of experience in Public Relations and a proven track record in a management role working with luxury fashion, lifestyle, beauty, entertainment & VIP clients
- High level pitching expertise and relationships with key media
- Extensive global contacts with a network of a variety of media and talent network relationships
- A track record of heightened brand engagement through key communications campaigns
- Proven relationships with media and business contacts that have delivered demonstrable results
- Knowledge of celebrity dressing and showroom optimization and upkeep
- Strong verbal and writing skills
- Strong interpersonal skills with experience in supervising and managing multiple projects
- Ability to adapt to changing deadlines and schedules
- Skilled at writing press releases and other PR related documents
- Skilled at drafting presentations and onboarding key new business partners and ventures
- Knowledge of Microsoft Office Applications: Excel, Keynote, Word, Etc, Fashion GPS
- Exceptional strategic and problem resolution skills, including the ability to think creatively and prioritize multiple projects in a dynamic and fast-paced environment
Savannah Engel PR Clients
- Morgan Lane
- Dos Swim
- Naomi Campbell’s Fashion For Relief
- Relevant special project partners
To Apply: Please send your resume to email@example.com, subject line Manager / Senior Manager.