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Must Read: Chanel's New Campaign Highlights an Iconic Bag, The Key To Successful Influencer Collaborations

Plus, rethinking 'stuff' in a lost year.

These are the stories making headlines in fashion on Wednesday.

Chanel's new bag campaign stars a reimagined classic 
Inez van Lamsweerde and Vinoodh Matadin captured Chanel's latest handbag campaign, "The Chanel Iconic," which stars the French fashion house's new 11.12 style, as well as its muses Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani. Shot in Paris, the ad shows off the bag's wearability and timelessness. The 11.12 is a reinterpretation of the 2.55 bag dreamed up by Coco Chanel in 1955 and was popularized by Karl Lagerfeld decades later. {Fashionista inbox} 

The key to successful influencer collaborations 
For influencers with designer aspirations, collaborating with a brand is a great way to test their creative abilities without having to build a business from the ground up. For brands, collaborating with an influencer can help them gain exposure and cut marketing costs. Alexandra Mondalek breaks down how to achieve a mutually beneficial outcome from these influencer-brand product partnerships. {Business of Fashion

Rethinking stuff in a lost year 
Useless objects that were once considered wasteful extensions of already-elaborate fashion shows took on a new meeting when our worlds were contained to screens. Vanessa Friedman shares how her relationship with fashion-related stuff changed in lockdown for The New York Times. "Two seasons and many months in, it is no longer actually just stuff. It's more like a memorial of a sad, lost year; a year marked by absence — of people, places, experiences — captured by random physical things," Friedman writes. "There's no financial value attached to any of it — it wasn't made for sale, the materials aren't precious — but together they form a sort of reliquary." {The New York Times

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