After almost a full year since we learned of Gap's partnership with Yeezy, we finally got to see what Kanye West has been cooking up. On Tuesday, the brand released its first piece — a bright blue recycled nylon puffer — which is available for pre-order on Gap's website.
Priced at $200, the unisex jacket gives us an idea of what to expect from the tie-up — one that has been veiled in secrecy and overpowered by gossipy TMZ headlines about West's personal life. The coat is done in the same striking royal blue shade that has dominated West's recent fashion choices and features a billowy, front-cropped shape, as well as a connected collar-lapel design. The puffer does not have any sort of closure or visible logo.
West wore the padded blue garment out in LA last week, along with an eye-catching face mask for a failed incognito look. We should take this as a cue to pay close attention to his ensembles, as he may quietly advertise the rest of the collection this way. Otherwise, the rest of the details are pretty scarce at the moment, but a press statement did reveal that floating projections of the Round Jacket can be seen in various cities.
We will continue to update this post with more information about Yeezy Gap as it is released.
Update, Wed. Sept. 29, 10:20 a.m.: Six hoodies from the Yeezy Gap collection have dropped — and you can shop them right now. Available in adult and kid sizes (for $90 and $70, respectively), the hoodies are made with 100% cotton and ship within the U.S. only in two to eight weeks.
Update, Tues. Jan. 11, 9:15 a.m.: Yeezy Gap debuted its first television commercial during the ESPN airing of the College Football Nationation Championship Game on Monday evening. The commercial for the collaboration doubles as the music video for Kanye West's "Heaven and Hell" song. West sports the Yeezy Gap black hoodie in the video, which is available for purchase here.
Update, Wed. Feb. 23, 9:30 a.m.: Gap dropped the first limited release of Yeezy Gap Engineered by Balenciaga this week, to coincide with Ye's Donda 2 Experience performance in Miami.
The 24 Demna-and-Ye-designed looks are rendered primarily in black, with a touch of denim. According to a press release, some of the styles in this February drop "reflect timeless silhouettes translated through the lens of Ye and Demna's shared vision of utilitarian design." There are also nods to the sartorial legacy of Gap, including the aforementioned denim and a range of logo tees and sweatshirts. You'll also spot an abstract dove motif across Yeezy Gap Engineered by Balenciaga, which, per the brand, "represents an unnamed hope for the future."
The February 2022 drop of Yeezy Gap by Balenciaga will be available for purchase on yeezygap.com and farfetch.com. See the offering in the gallery below: