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Must Read: How Von Dutch Spurred the Rise of Influencer Culture, Revolve Launches Ambassador Program

Plus, why cross-generational collaboration is crucial when it comes to making fashion more sustainable.

These are the stories making headlines in fashion on Friday.

Von Dutch and the rise of influencer culture
Lauren Puckett-Pope interviews Andrew Renzi, director of the Hulu docuseries "The Von Dutch Curse," for Elle, exploring the lasting cultural impact of the early-aughts fashion label. Discussing the brand's use of celebrity "influencers" before that was even a term, Renzi says, "It was such an iconic symbol of that time period. [The Von Dutch team] were like, We have a logo brand; let's make value out of that currency, and let's get people to come in.' I think they were ahead of their time in a lot of ways with that." {Elle}

Revolve launches ambassador program
Revolve's existing customers can now become micro-influencers via a new brand-ambassador program which launched this week, reports Zofia Zwieglinska for Glossy. "With the Brand Ambassador program, consumers will now be able to act as influencers for Revolve, receiving rewards and prizes for engaging with their favorite brands and products from the retailer. The program will also offer commissions, including exclusive incentives like early access to new brands, participation in #RevolveAroundtheWorld trips and access to events including the Revolve Festival," writes Zwieglinska. {Glossy}

Cross-generational collaboration is crucial for sustainable fashion
Whitney Bauck writes about the importance of age diversity in fashion's sustainability movement. "Like the sustainable fashion movement, the climate movement is only a few decades old, though it's connected to the even older environmental movement. But where the sustainability movement has sometimes struggled to create cohesion across generations, the climate movement is increasingly leaning into the strengths that different age groups can bring to the table." {Refinery29)

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