We just can't help it: Here at Fashionista, we love a good ad campaign. Each season, we obsessively keep track of every marketing attempt that comes through our inbox, spring through fall, summer 'til holiday.
But it's only every now and then that we come across a campaign shoot so incredible, it transcends the collection it's trying to sell to us. (It helps, of course, that looking is always free — we're on media salaries, after all.) This year, we picked 11 campaigns that stuck with us — from the serious capital-F fashion moments to the utterly-meme-able short films — and decided to commemorate them by giving out superlatives.
Check out our picks for the 11 most memorable campaigns of 2021 in the gallery below: