Every Celebrity That Has Announced a Beauty Brand in 2022
Over the past few years, there's been an explosion of celebrity-backed beauty companies. Some have become staples with loyal followings (Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty), while others are up-and-coming favorites (Rosie Huntington-Whiteley's Rose Inc., Ariana Grande's R.E.M. Beauty). Just a month into a new year, there's already a pretty full slate of just-announced celeb makeup and skin-care debuts to anticipate in 2022.
For the sake of organization (and our sanity), we're limiting this list to brands that have been announced or launched in 2022. We're also sticking with skin care, makeup, nail care and hair care. (Courteney Cox, for example, dropped a "home care" line that's skin care-adjacent and includes a hand soap, but it didn't quite feel like a proper fit here.) Don't worry — there are still... a lot to work with.
See our running list of the big celeb beauty brands of 2022 below.
Skin Care
Ashley Tisdale, Being Frenshe: launched in July 2022
Ciara, Oam Skin: announced in August 2022, launched in September 2022.
Hailey Bieber, Rhode: announced in January 2022, launched in June 2022
John Legend: announced in January 2022, launch date TBD
Kim Kardashian, Skkn by Kim: launched in June 2022
Michael Strahan, Michael Strahan Daily Defense: announced in September 2022, launched in September 2022
Sabrina and Idris Elba, S'Able Labs: announced in February 2022, launched in July 2022
Scarlett Johansson, The Outset: announced in July 2021, launched in March 2022
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Winnie Harlow, Cay Skin: announced in March 2022, launched in March 2022
Makeup
Gwen Stefani, GXVE: announced in February 2022, launched in March 2022
Halsey, AF94: announced in July 2022, launched in July 2022
Peyton List, Pley Beauty: announced in December 2021, launched in January 2022
Hair Care
La La Anthony, Inala: announced and launched in January 2022
Nails
Marsai Martin, Mari by Marsai: announced in January 2022, launched in February 2022
Wellness
Kate Moss, Cosmoss: announced in August 2022, launched in September 2022
Kourtney Kardashian, Lemme: announced September 2022, launched in September 2022
Naomi Watts, Stripes: launched in October 2022
Serena Williams, Will Perform: announced December 2022, launching December 2022
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