Skip to main content

Over the past few years, there's been an explosion of celebrity-backed beauty companies. Some have become staples with loyal followings (Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty), while others are up-and-coming favorites (Rosie Huntington-Whiteley's Rose Inc., Ariana Grande's R.E.M. Beauty). Just a month into a new year, there's already a pretty full slate of just-announced celeb makeup and skin-care debuts to anticipate in 2022. 

For the sake of organization (and our sanity), we're limiting this list to brands that have been announced or launched in 2022. We're also sticking with skin care, makeup, nail care and hair care. (Courteney Cox, for example, dropped a "home care" line that's skin care-adjacent and includes a hand soap, but it didn't quite feel like a proper fit here.) Don't worry — there are still... a lot to work with. 

See our running list of the big celeb beauty brands of 2022 below.

Skin Care

Ciara, Oam Skin: announced in August 2022, launching September 2022.

Hailey Bieber, Rhode: announced in January 2022, launched in June 2022

John Legend: announced in January 2022, launch date TBD

Kim Kardashian, Skkn by Kim: launched in June 2022

Michael Strahan, Michael Strahan Daily Defense: announced in September 2022, launching in September 2022

Sabrina and Idris Elba, S'Able Labs: announced in February 2022, launched in July 2022

Scroll to Continue

Recommended Articles

Scarlett Johansson, The Outset: announced in July 2021, launched in March 2022

Winnie Harlow, Cay Skin: announced in March 2022, launched in  March 2022

Makeup

Gwen Stefani, GXVE: announced in February 2022, launched in March 2022

Halsey, AF94: announced in July 2022, launching in July 2022

Peyton List, Pley Beauty: announced in December 2021, launched in January 2022

Hair Care

La La Anthony, Inala: announced and launched in January 2022

Nails

Marsai Martin, Mari by Marsai: announced in January 2022, launched in February 2022

Wellness

Kate Moss, Cosmoss: announced in August 2022, launching in September 2022

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Want the latest fashion industry news first? Sign up for our daily newsletter.