Over the past few years, there's been an explosion of celebrity-backed beauty companies. Some have become staples with loyal followings (Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty), while others are up-and-coming favorites (Rosie Huntington-Whiteley's Rose Inc., Ariana Grande's R.E.M. Beauty). Just a month into a new year, there's already a pretty full slate of just-announced celeb makeup and skin-care debuts to anticipate in 2022.
For the sake of organization (and our sanity), we're limiting this list to brands that have been announced or launched in 2022. We're also sticking with skin care, makeup, nail care and hair care. (Courteney Cox, for example, dropped a "home care" line that's skin care-adjacent and includes a hand soap, but it didn't quite feel like a proper fit here.) Don't worry — there are still... a lot to work with.
See our running list of the big celeb beauty brands of 2022 below.
Ciara, Oam Skin: announced in August 2022, launching September 2022.
Hailey Bieber, Rhode: announced in January 2022, launched in June 2022
John Legend: announced in January 2022, launch date TBD
Kim Kardashian, Skkn by Kim: launched in June 2022
Michael Strahan, Michael Strahan Daily Defense: announced in September 2022, launching in September 2022
Winnie Harlow, Cay Skin: announced in March 2022, launched in March 2022
Gwen Stefani, GXVE: announced in February 2022, launched in March 2022
Halsey, AF94: announced in July 2022, launching in July 2022
Kate Moss, Cosmoss: announced in August 2022, launching in September 2022
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