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Fashion, like most industries, has always been rife with nepotism. But right around the mid-2010s, celebrity children suddenly seemed to be taking over modeling: From the Hadids to Kendall Jenner to Kaia Gerber to Hailey Bieber (née Baldwin), a famous last name started to feel like a prerequisite for casting directors. Since then, we've only seen more descendants of famous families come of age, get thousands of Instagram followers and sign Miu Miu contracts.

We've also seen nepotism re-emerge as a hot topic of conversation, with stars like Zoë Kravitz, Maude Apatow and Lily-Rose Depp addressing the privilege from which they may or may not benefit in interviews.

"The internet cares a lot more about who your family is than the people who are casting you in things," Depp said in her recent Elle cover story. "Maybe you get your foot in the door, but you still just have your foot in the door. There's a lot of work that comes after that." 

Depp, a Chanel ambassador, straddles the line between Hollywood and fashion, and her comments spurred Instagram-story reactions from prominent models without famous last names. 

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"You have no fucking idea how much you have to fight to make people respect you. TAKES YEARS. you just get it by free day one," wrote Vittoria Ceretti, for instance.

Love it or hate it, "nepo babies," as Depp called them, are continuing to emerge as fashion darlings, and a new wave of them are perfectly positioned to dominate the industry and our Instagram feeds in 2023. We're here to tell you about them, not judge. 

Based on hours of Instagram stalking, scanning Miu Miu front rows and Chanel event tip sheets and polling industry colleagues, we compiled the below list of up-and-coming fashion nepo babies to watch. There are fashion and skin-care heiresses, scions of the world's most famous tech entrepreneurs, gorgeous supermodel offspring and much more. Get to know each of these budding multi-hyphenate "It" girls below.

eve jobs
Miu Miu S23 Isadora Bjarkardóttir
charly sturm
chase sui wonders
ever anderson
leni olumi klum
natalie massenet
phoebe gates
yumi nu
zaya wade
esther mcgregor

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