Heaven and Blumarine Made the High School Movie Wardrobe of Your Dreams a Reality
If the nostalgic flairs of Heaven by Marc Jacobs and Blumarine weren't satisfying your itch for Y2K individually, you're in for a treat: The two brands beloved by Gen-Z are joining forces to bring you the high school movie wardrobe of your dreams — with a campaign shot by Petra Collins to boot.
Blumarine by Marc Jacobs consists of 11 pieces, pulling from each brand's best-sellers and boasting their signature touches. (Think embroidered denim, ultra-mini skirts, pink camo and more.)
"In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me," Ava Nirui, creative director of Heaven by Marc Jacobs said in a statement. "I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us."
Heaven x Blumarine.
Photo: Petra Collins/Courtesy of Marc Jacobs
With plenty of baby tees, cropped sweatshirts, lacy camisoles and rhinestone-covered purses, the collection brings to mind the closets of the early 2000s most famed It-girls: Sharpay Evans, Regina George, Lindsay Lohan in...basically any movie. Fittingly, the Collins-lensed campaign is set in the same high school the photographer used for Olivia Rodrigo's "Good 4 U" music video, furthering the appeal of the new collaboration for angsty teens and angsty-teens-at-heart everywhere.
Blumarine by Marc Jacobs
Photo: Petra Collins/Courtesy of Marc Jacobs
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"I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities," said Blumarine Creative Director Nicola Brognano, in a statement. "Each piece of the capsule is a gem and truly reflects today's spirit, balancing ease and coolness in the most feminine and lighthearted way."
Blumarine by Marc Jacobs
Photo: Petra Collins/Courtesy of Marc Jacobs
If you weren't fully ready or able to commit to Y2K as it was happening, it's never too late to take a trip on the nostalgia train. Prices start at $95 and cap out at $395.
Shop the full Heaven by Marc Jacobs capsule collection, below.
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