Must Read: Congress Questions Amazon's Relationship With TikTok, Burberry CEO Reveals Refocused Brand Strategy
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These are the stories making headlines in fashion on Friday.
Congress questions Amazon's relationship with TikTok
Amazon representatives attended a closed-door meeting with the House Select Committee in September regarding the company's relationship with TikTok. The meeting, which was not reported on until Thursday, questioned the linking of users' Amazon and TikTok accounts through a feature that allows customers to purchase Amazon products from in-app advertisements directly. The social media platform poses potential national security concerns, putting it at risk of a national ban. {Business of Fashion/paywalled}
Burberry CEO reveals refocused brand strategy
Burberry CEO Joshua Schulman, who joined the brand in July, revealed a shift in company strategy on Thursday. The "Burberry Forward" plan will celebrate the brand's British heritage, increase focus on the outerwear and scarf categories and re-evaluate pricing. "Our recent underperformance has stemmed from several factors, including inconsistent brand execution and a lack of focus on our core outerwear category and our core customer segments," Schulman said in a statement. "Today, we are acting with urgency to course correct, stabilize the business and position Burberry for a return to sustainable, profitable growth." {Burberry}
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The Italian quest for locally-sourced materials
Italian brands proudly boast their "Made in Italy" labels, but few utilize raw materials of Italian origin due to economic and climatic factors that limit the country's ability to produce cotton, wool and other materials. Nonetheless, brands and suppliers hope to localize their supply chains. Vogue Business sustainability editor Bella Webb explores the growing push for Italian-grown materials. {Vogue Business/paywalled}
Photo: Courtesy of Catbird
Catbird and Jenny Slate release their second collaboration
Catbird and Jenny Slate's second collaborative collection is available to shop starting Friday. Inspired by the actor, comedian and writer's childhood, it features whimsical florals, braids and heart motifs. The Catbird Giving Fund will donate $20,000 to Planned Parenthood in connection with the release. Get a first look at the heirloom-worthy collection below. {Fashionista inbox}
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