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ICYMI: Tanya Taylor Reveals Her Alter Ego, How Zana Bayne Became the Pop-Girl's Go-To Designer & Peter Do Exits Helmut Lang

A must-read roundup of our most popular stories of the week.

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a matcha latte in our honor when you're discussing who did what over your eggs benedict.

47 GIFT IDEAS FOR YOUR GEN-Z FASHION FRIEND
The coolest fashion buys from our favorite indie brands.

HOW 2024'S GLOBAL TOURS BECAME FASHION'S BEST MARKETING TOOL
Taylor Swift's Eras Tour generated major buzz for Versace, while Sabrina Carpenter's "Short n' Sweet" Tour boosted Victoria's Secret, according to Launchmetrics data.

PETER DO EXITS HELMUT LANG
The Vietnam-born designer was creative director for less than two years.

HOW ZANA BAYNE BECAME YOUR FAVORITE POP GIRL'S FAVORITE DESIGNER
Madonna, Ariana Grande, Olivia Rodrigo and Chappell Roan are among the many stars who reach for her leather bondage-inspired pieces.

JENNY BIRD REFLECTS ON HER CELEBRITY-LOVED JEWELRY BRAND'S 15 YEARS OF SUCCESS
She got candid about evolving her retail strategy, forgoing outside funding and her advice for aspiring founders, live on The Fashionista Network.

PHILLIP LIM IS LEAVING 3.1 PHILLIP LIM
After a 20-year run, the co-founder is departing his namesake label to "pursue new ventures."

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TANYA TAYLOR UNLEASHES HER ALTER EGO WITH DELPHINE, A NEW EVENINGWEAR BRAND
"I am 38 and I'm in a different part of my life than when I started our Tanya Taylor brand," the designer tells Fashionista. "I needed a different personality to emerge."

TIKTOK-VIRAL KOREAN SKIN-CARE BRAND BEAUTY OF JOSEON SETS ITS SIGHTS ON THE U.S.
The purveyor of social media's favorite sunscreen has opened its first-ever stateside pop-up, while developing new products for the American market.

HUMBERTO LEON IS SETTING UP GIRL GROUP KATSEYE FOR FASHION WORLD DOMINATION
The up-and-coming band's creative director discusses championing emerging designers and vintage, how his industry background has helped him in this unique role and the group's ultimate fashion ambitions.

MEET THE AYURVEDIC BEAUTY BRANDS BRINGING 5,000-YEAR-OLD TRADITIONS TO YOUNGER CONSUMERS
Companies like Squigs, Ranavat, Sahajan and Fable & Mane are reaching a new generation by blending traditional Ayurvedic rituals and ingredients with of-the-moment branding and marketing.

THIS THING'S EVERYWHERE: DMY STUDIOS' '90S-INSPIRED SUNGLASSES
How Londoner Demi Yip landed her now-coveted accessories on the hottest of celebs without a budget, investors or a PR team.

Homepage photo: Sarah Pardidi/Courtesy of Zana Bayne

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