Must Read: Marc Jacobs Guest Edits 'Vogue', U.S. Shoppers Are Expected to Spend Big This Holiday Season
Photo: Slaven Vlasic/Getty Images for Marc Jacobs
These are the stories making headlines in fashion on Monday.
Marc Jacobs guest edits Vogue
Marc Jacobs is American Vogue's first guest editor, stepping in to oversee the December 2024 issue alongside Anna Wintour. The issue, which features Kaia Gerber as its cover star, will hit newsstands on Nov. 26. Gerber appears in a Marc Jacobs dress in one of two covers, photographed by Steven Meisel, and is depicted by painter Anna Weyant for the other. The designer described the experience as an "unforgettable opportunity." {Vogue}
Kaia Gerber appears on the December 2024 cover of Vogue.
Photo: Steven Meisel/Vogue; Artwork: Anna Weyant/Vogue
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U.S. shoppers are expected to spend big this holiday season
While revenue drops at brands ranging from Nike to Ferragamo imply that American consumers are pinching pennies, shoppers are expected to spend 7% more this holiday season, according to Bank of America. For those making six figures, Deloitte estimates holiday spending to increase as much as 17% year-on-year. {Vogue Business/paywalled}
The 2025 State of Fashion report is here
McKinsey & Company and Business of Fashion Insights released their ninth annual State of Fashion Report on Monday. It predicts a grim year for the industry, with slow, single-digit growth expected overall, but experts anticipate that the industry will see small benefits from slowed inflation and expanding markets in Asia. The report suggests that brands focused on discovery, improving their in-person shopping experience and embracing the over-50 age group will have the best chance for growth in 2025. {Business of Fashion}
Startups hope to solve fashion's online return problem
Fashion's online return problem continues to grow. Return rates are up 9% since 2022, reaching 26% this year, according to a Loop Returns report, leaving retailers searching for a solution. Some companies have turned to third-party resellers to squeeze revenue out of returned merchandise and keep it out of landfills. Specialty startups Revive and Bazar are offering solutions in the burgeoning market: Revive offers product restoration, allowing items to be sold again as new; retail platform Bazar specializes in returned goods, selling them directly to consumers as-is. {Business of Fashion/paywalled}
Aaron Levine launches menswear brand
Aaron Levine, known for his design work at Abercrombie & Fitch, Club Monaco, Madewell and more, is launching a menswear brand. According to The New York Times's Jacob Gallagher, Levine's offerings will lie somewhere between J. Crew and Loewe, while taking inspiration from the designer's rugged yet professional style. {The New York Times}
