First came the roses. Then, the peonies. Now, the industry can't get enough of "fluffies."

Even though there's nothing luxurious about 'adding to cart.'

As labels once boosted by Kate Middleton have learned, it's what comes after the royal exposure that matters most.

And why it probably isn't going anywhere anytime soon.

A look at the difference between a tribute and appropriation.

Kate Moss was, of course, involved.

It began with Brooklyn's Lo-Life Crew.

They're not at all worried.

It's one of the world's largest collections.

And how we can fix it.

Blame narcissism.

From sunglasses to shoes.

Yeah, it’s a problem.

Sorry, Supreme.