Hilary George-Parkin

Today, "influencer" applies to all kinds of online creators beyond aspirational pretty people, from TikTokers to a new guard of commentators as fluent in memes as they are Margiela. But it's still unclear who among the new guard will be able to parlay their current audience into a lasting career.

Matt Scanlan is the CEO of not just the brand he co-founded in 2015, but also of Thakoon and the upcoming Something Navy line.

The medical apparel market is worth $10 billion in the U.S. A new wave of start-ups are hoping to get a slice.

The two-for-one phenomenon is becoming increasingly popular as both audiences and brands place more value in content — and relationships — with authenticity.

The denim industry is among the worst culprits for water usage. Wrangler wants to change that.

Big brands are looking to deepen consumer relationships through exclusive programs for those who commit to shopping with them regularly.

The "contemporary" moniker used to have a negative connotation for fashion labels, but a new class of buzzy brands at approachable price points has helped change that.

The warning "buyer beware" may be more important than ever in the era of e-commerce and Instagram brands.

With more and more designers ditching the real stuff, it's the question on everyone's mind.

Even without hard sales numbers, hospitality groups say hosting social media-savvy guests is an essential part of marketing to today's travelers.

Get to know the (mostly) teenage fandoms that follow influencers like it's their job.

"People have a sort of voyeuristic nature about them ... they want to see someone on the beach in Anguilla or on a yacht and looking amazing and flawless in a bikini."

The nine-year-old Swedish sock label is introducing more styles, fabrics and patterns to brighten up your underwear drawer.

Luxury labels like Givenchy, Balmain, Dolce & Gabbana and Gucci are making a big play for the children's market, and many parents are buying into it — despite their little ones' inevitable growth spurts.

Home is where the #content is.

The Virginia Museum of Fine Arts in Richmond just opened "Yves Saint Laurent: The Perfection of Style," which provides intimate looks inside both the designer's personal and professional life.

Are YouTube subscribers the new Instagram followers?

"Mark my words: This is just the beginning."

The first group of fans in line had been camped out in 20-degree February weather for upwards of 24 hours.