Foundation Is Becoming the Most Innovative Category in Makeup
It's all part of the ongoing competition go attract younger consumers.
Megan McIntyre
Stories By This Author
For Major Beauty Companies, Brand Incubation Is the Way of the Future
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
The Beauty Industry Has a Lot to Learn About Transparency, According to a New Survey
Students from FIT's 2018 Cosmetic and Fragrance Marketing and Management graduate program polled consumers on a global scale.
The Celebrity-Approved 'Super Facial' That Changed My Face
Everything you need to know about the mythical skin-care treatment called AquaGold.
A New Take on American Beauty for Alexander Wang's 'Collection 1' Show
It's Alexander Wang's America, and we're just living in it.
True Botanicals Is Ushering In the New Age of Natural Skin Care
"There is a huge revolution in the works — consumers are getting very smart."
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A New Wave of Beauty Apps Is Coming for Your Skin-Care Routine
The focus for this type of technology has traditionally been on entertainment, retail and education, but a new category has quietly been picking up steam.
Please Don't Call J-Beauty 'the New K-Beauty'
Japanese brands are not having it with the comparison.
Is Brand-Free Beauty The Wave of The Future?
"We're trying to redefine what it means to be a brand by using it to transact authenticity — not make up a false narrative about a product you haven't even tried yet."
How Drugstore Beauty Is Rebranding For a New Generation
The mass beauty establishment is undergoing an aesthetic reawakening.
The 15 Most Game-Changing Beauty Launches of 2017
Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.
I Tried The Insanely Effective Acne Treatment Nobody Talks About
It finally cleared up the chronic acne that even antibiotics, IPL, lasers and Accutane couldn't.
Everything I Learned From Attending a Gigi Hadid Makeup Masterclass
There is no such thing as doing something half-assed in the land of Gigi Hadid.
Hey, Quick Question: Why Is The Fragrance Industry So Obsessed With Destinations?
Exploring the new crop of scents that are meant to pick you up and plop you right in the heart of a place.
How Palo Santo Went From Ancient Spirit Cleanser To Buzzy Wellness and Beauty Trend
"It's called 'saint' for a reason."
The Private-Label Companies You Never Realized Were Making Your Favorite Beauty Products
"Eighty percent of the products that you see in department stores we've created for brands."