Don't be fooled by their squishy outsides.

Jacobs assembled Guido Palau, Pat McGrath, Jin Soon Choi and Mei Kawajiri to create completely unique beauty looks for each of his 60-plus models.

Don't worry, it sounds scarier than it is.

Once the exclusive purview of eco-friendly brands, reusable containers are getting an overdue upgrade.

It's all part of the ongoing competition go attract younger consumers.

"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."

Students from FIT's 2018 Cosmetic and Fragrance Marketing and Management graduate program polled consumers on a global scale.

Everything you need to know about the mythical skin-care treatment called AquaGold.

It's Alexander Wang's America, and we're just living in it.

"There is a huge revolution in the works — consumers are getting very smart."

The focus for this type of technology has traditionally been on entertainment, retail and education, but a new category has quietly been picking up steam.

Japanese brands are not having it with the comparison.

"We're trying to redefine what it means to be a brand by using it to transact authenticity — not make up a false narrative about a product you haven't even tried yet."

The mass beauty establishment is undergoing an aesthetic reawakening.

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.

It finally cleared up the chronic acne that even antibiotics, IPL, lasers and Accutane couldn't.

There is no such thing as doing something half-assed in the land of Gigi Hadid.

Exploring the new crop of scents that are meant to pick you up and plop you right in the heart of a place.

"It's called 'saint' for a reason."

"Eighty percent of the products that you see in department stores we've created for brands."