"There is a huge revolution in the works — consumers are getting very smart."

• By Megan McIntyre
  Apr 12, 2018

The focus for this type of technology has traditionally been on entertainment, retail and education, but a new category has quietly been picking up steam.

• By Megan McIntyre
  Mar 29, 2018

Japanese brands are not having it with the comparison.

• By Megan McIntyre
  Mar 12, 2018

"We're trying to redefine what it means to be a brand by using it to transact authenticity — not make up a false narrative about a product you haven't even tried yet."

• By Megan McIntyre
  Feb 21, 2018

The mass beauty establishment is undergoing an aesthetic reawakening.

• By Megan McIntyre
  Jan 10, 2018

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.

• By Megan McIntyre
  Dec 28, 2017

It finally cleared up the chronic acne that even antibiotics, IPL, lasers and Accutane couldn't.

• By Megan McIntyre
  Nov 29, 2017

There is no such thing as doing something half-assed in the land of Gigi Hadid.

• By Megan McIntyre
  Nov 6, 2017

Exploring the new crop of scents that are meant to pick you up and plop you right in the heart of a place.

• By Megan McIntyre
  Oct 16, 2017

"It's called 'saint' for a reason."

• By Megan McIntyre
  Jul 18, 2017

"Eighty percent of the products that you see in department stores we've created for brands."

• By Megan McIntyre
  Jun 21, 2017