Mekita Rivas

For publications to remain relevant, inclusivity has to be about much more than just who makes the cover.

More e-commerce platforms exclusively carry and promote brands from communities and geographic areas that have traditionally been underrepresented in the industry.

The many outfit changes afforded by a promotional cycle gives talent the opportunity to put the spotlight on underrepresented communities in fashion.

As it turns out, many brands are finding success with this strategy.