How Retailers Are Using Mobile Messaging to Change the Way We Shop
In 2016, you might find yourself texting more with customer service reps than your real friends.
Rachel is a business journalist specializing in fashion and technology. Alongside Fashionista, she contributes to titles including Forbes, Wired, The Daily Telegraph, The Business of Fashion and more. Much of her work can also be seen on her own tech-focused news site, Fashion & Mash. She has appeared on CNN, NPR and "The Today Show" on NBC, and been quoted in The Wall Street Journal, The New York Times, The Guardian, GQ, Buzzfeed, and Advertising Age, among others. She is also a regular speaker at conferences around the world, including SXSW, CES, and Cannes Lions, as well as an advisor on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. Rachel was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she oversaw global coverage of the industry from a communications, branding and technology standpoint.