Including some of the prettiest hair accessories we ever did see.

Founder Jamika Martin is on a mission to overhaul the category, with natural ingredients, gentler formulations and a focus on erasing the guilt and shame so often associated with breakouts.

Who says you can't change the course of history *and* cultivate a signature beauty look?

Meet Loveseen, a direct-to-consumer line of luxury lashes the former J.Crew leader created in collaboration with makeup artist Troi Ollivierre.

Including luxurious bath products, nude lip colors for a range of skin tones and one of the best-smelling dry shampoos we've tried.

Burberry Beauty's newly minted Global Beauty Director on her first big break, where she finds inspiration and working with Marilyn Manson.

His no-tolerance response to what many view as blatant racism is being applauded by fans and fellow actors alike.

"We can start by hiring Black people in front and behind the scenes."

Including a glow-enhancing primer you can wear all on its own, moisturizing hair saviors and soothing skin care finds.

A close-up look at Naturopathica's new clean Retinol Collection.

Using products from her new Rare Beauty line, of course.

Accented with a gilded, clock-inspired mask and a flawless red lip.

The Pull Up for Change creator and Uoma Beauty CEO and founder discusses the ripple effect her initiatives have made in 2020 — and where we go from here.

They're officially available to shop today.

"100% of the lipstick selling price will help support women and girls, HIV/AIDS and LGBTQ+ communities," the brand says.

Including an exfoliator that doesn't irritate, a lymphatic drainage tool that has several beauty editors (and our beauty director) hooked and a peppy nail polish color perfect for the dog days of summer.

The Pattern founder also speaks candidly to interviewer Kerry Washington about celebrating Black beauty as part of Elle.com's new ongoing franchise.

"Oftentimes Black people, especially Black men, are forgotten about within the skin-care industry."

Featuring: press-on nail inspo.

Founder Nadine Joseph was working in a research lab before ancient healing herbs and mushroom changed her life.

The internet-beloved beauty influencer on parabens, sunscreen and democratic socialism.

Including masks that cater to every skin type, luxurious makeup finds and hair-care saviors we love.

Our picks in skin care, makeup, hair, fragrance, body and tools.

"A company [being] founded by a woman does not insulate it from racism; does not excuse its anti-Blackness."