What is the millennial-beloved beauty brand up to next?

The young daughter of Kim Kardashian and Kanye West represents the "youthquake" of future beauty consumers poised to change the industry.

Our favorite skin, hair and makeup picks.

Is colon cleansing… cool?

Treat yo scalp.

Lots (and lots) of hair inspiration ahead.

Milky Oil is made to tackle high-pigment, long-lasting, waterproof formulas, and we put it to the test.

Including bejeweled makeup, low ponytails, voluminous hairstyles, glitter nails and inventive eyeliner shapes.

Featuring hair accessories, hair accessories and more hair accessories.

All you need is a touch of glitter or subtle graphic detail.

No-makeup makeup; no-hair hair; no-nails nails.

The direct-to-consumer, digital-native line will encompass makeup, skin care, fragrance and wellness.

So says legendary makeup artist Pat McGrath herself.

The prettiest way to wear color is hazy, washed-out and intentionally imprecise.

Oily, lifeless, flat styles: See ya!

Not a hair out of place.

These are the beauty moments that stole the show on the red carpet.

They joined an A-list model lineup and backstage beauty team for the Japanese designer's show, orchestrated in large part by Katie Grand, who found him on Instagram.

It's about time you add this wave-transforming tool to your routine.

But will putting crystals all over your face actually do anything for your complexion?

No argument here.

It's moisturizing, pain-relieving and easy to apply.

Remember Kardashian Beauty?

Several brands are aiming to correct the murkiness that continues to plague the market.