They're like toting around one of those giant, 120-oz motivational water bottles all over TikTok — for your face.

They're like an IRL Instagram filter for your tiredness.

The reign of the hair accessory continues.

For arms, legs and, if you want to get really fancy, a décolleté.

Perfect for inspiring far-from-boring makeup looks.

These are the TikTok and Instagram beauty myths, tips and misconceptions the experts wish we'd all ignore.

You'll probably be shocked by how many of your favorites can be refilled and re-used.

Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.

Including an under-$10 mascara that seems far more expensive, innovative sunscreens and a nostalgic fragrance that's a compliment magnet.

Founder and CEO Diarrha N'Diaye — a L'Oréal and Glossier alum — talks about how she tapped into big-name investors and what she thinks the industry is missing when it comes to the narrative of Black beauty.

At least, that's what the beauty look on the designer's Fall 2021 runway indicates.

Plus, they make products like moisturizers and self-tanners more effective.

Few things are quite as satisfying as melting away a day's worth of lip stain, eyeliner and mascara with a moisturizing, cushiony balm cleanser.

Obinna Keke, Director of Innovation & Business Operations for SheaMoisture Men, shares how the brand is celebrating this underserved community — while upending tired stereotypes and rejecting toxic masculinity.

In an excerpt from David Yi's new book, "Pretty Boys," the author explores the historic and cultural significance of the Korean superstars and their approach to self-love and self-expression.

Don't neglect your hands.

Pull Up for Change founder Sharon Chuter is changing the conversation around 'clean' beauty and making shopping Black-owned accessible via her latest venture with Walmart.

These formulas hold each hair in place — without looking stiff or fake.

Because being constantly told you look tired is just the worst.

There's a design to suit every aesthetic, mood and budget.

The multi-tasking, complexion-boosting formulas we love.

Including cream and oil (yes, oil!) blushes, potent brightening serums and sunscreens we can't wait to wear every single day this summer.

As anyone who has ever experienced a lip sunburn will attest, you don't want to neglect your mouth.

"Valentino beauty is for the dreamers."