The sleek skiwear label, which comes courtesy of an Olympian, is bringing a new set of priorities to the outdoor apparel market.

In 2020, TikTok became the new "It" platform. And yet with a few exceptions, the industry has been hesitant to latch on. That will soon change.

Everything went online in 2020, but physical stores aren't going anywhere (despite all those closures and bankruptcies).

The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.

A pandemic-driven obsession or a category set to define fashion's future? We peel ourselves off our couch-desks and investigate.

The way in which some brands harness the power of celebrity is changing.

For 34 years, the company's designers have worked in pursuit of absolute historical accuracy. Today, the department runs like a doll-sized fashion house.

As TikTok stars start exploring mainstream fame outside the platform, stylists are helping them level up to get there.

Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.

After suffering from anxiety, depression and trauma following his father's suicide, Zak Williams is throwing his hat into the mental-health ring with a new product and brand.

There was a little slump last quarter, but shoppers are apparently back to buying up Louis Vuitton and Christian Dior.

Its virtual RevolveU conference is the latest example of the company's marketing pivot, due to the ongoing Covid-19 pandemic.

Founder Jamika Martin is on a mission to overhaul the category, with natural ingredients, gentler formulations and a focus on erasing the guilt and shame so often associated with breakouts.

A shopper's-first primer on the promising world of on-demand manufacturing.

The multi-tasking advocacy organization and retailer launched in 2018 with the mission to make healing resources more inclusive for all.

Founder Nadine Joseph was working in a research lab before ancient healing herbs and mushroom changed her life.

Can the humble consignment store replicate its famously intimate in-person shopping experience online? That's the plan.

New alternatives to department stores offer brands more control.

"Fashion has proven to know how to get out of even more disastrous moments. We just need a little courage," says Polimoda Director and branding expert Danilo Venturi.

A new wave of accelerator programs is stepping up to solve some of the industry's biggest, most destructive pain points.

Madison Reed CEO and Founder Amy Errett on running a business that's thriving, despite (and because of) the pandemic.

The pros and cons of having a famous or outspoken face at the helm.

"Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact," says Geenie founder Chana Ginelle Ewing.

"We want to be a brand that helps to redefine what 'aspirational' means for textured hair, and that includes normalizing certain styles of hair and building up all kinds of textures of hair as aspirational."