"We want to be a brand that helps to redefine what 'aspirational' means for textured hair, and that includes normalizing certain styles of hair and building up all kinds of textures of hair as aspirational."
If it feels like calming earth tones are everywhere, that's because they are. And there's a reason for it.
Kayla Sade Famurewa of Almost On Time may have never been to fashion school, but she's quickly proving herself a name to know.
The cosmetics conglomerate will acquire a 20% stake in the KKW Beauty business and help it expand into new categories.
"A lot of people in fashion don't understand that you can't easily gift a rug or table. It doesn't work the same as it does for a dress or a pair of shoes."
"I'm going to tell my whole damn industry to pull up."
Be it via trippy toadstool motifs or calming adaptogenic blends, fungi are sprouting into our consumer lives.
Thredup believes the Covid-19 crisis has accelerated the consumer shift towards secondhand e-commerce.
Start by treating the current moment less as a PR challenge than as a call for deep reflection and systemic change.
Does it all boil down to jewelry being a safe investment? Its ability to spark joy? Connell's chain?
As outdoor apparel scoops up more market share, field testing is becoming a more lucrative step in the product development process.
The company is also launching a sustainable fashion glossary. But what do these commitments actually mean?
There's an entire behind-the-scenes ecosystem around the buying and selling of fashion that relies heavily on travel and face-to-face meetings, two things that won't be considered safe until...well, who knows?
In many cases, trouble was brewing before Covid-19 hit.
"Our world has permanently changed, and our habits as a society have been impacted, so if you're waiting for things to be 'normal' again, you'll be waiting for a very long time."
Like so many industries, the COVID-19 pandemic has put the nation's artisanal footwear trade at risk.
Elvie has plans to become the first-ever global women's health tech brand. But it has some taboos to shatter first.
The Vancouver-based demi-fine line has been around since 2011, yet it's still a blast of fresh air.
Brand are tapping influencers, friends and employees to photograph new items at home, with some founders even turning their cameras on themselves.
Beloved by athletes and fashion editors alike, and sold everywhere from Best Buy to Nordstrom to Goop, Theragun just relaunched with a new name and lots of new products.
The retailer's problems started long before the pandemic.
This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.
