Does it all boil down to jewelry being a safe investment? Its ability to spark joy? Connell's chain?

As outdoor apparel scoops up more market share, field testing is becoming a more lucrative step in the product development process.

The company is also launching a sustainable fashion glossary. But what do these commitments actually mean?

There's an entire behind-the-scenes ecosystem around the buying and selling of fashion that relies heavily on travel and face-to-face meetings, two things that won't be considered safe until...well, who knows?

In many cases, trouble was brewing before Covid-19 hit.

"Our world has permanently changed, and our habits as a society have been impacted, so if you're waiting for things to be 'normal' again, you'll be waiting for a very long time."

Like so many industries, the COVID-19 pandemic has put the nation's artisanal footwear trade at risk.

Elvie has plans to become the first-ever global women's health tech brand. But it has some taboos to shatter first.

The Vancouver-based demi-fine line has been around since 2011, yet it's still a blast of fresh air.

The news does not come as much of a surprise.

Brand are tapping influencers, friends and employees to photograph new items at home, with some founders even turning their cameras on themselves.

Beloved by athletes and fashion editors alike, and sold everywhere from Best Buy to Nordstrom to Goop, Theragun just relaunched with a new name and lots of new products.

The retailer's problems started long before the pandemic.

This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.

These consumers haven't totally stopped shopping, but they are dropping their cash on different things than before.

Shopify and Farfetch are doing what they can to help their independent boutique partners.

We spoke to SuperOrdinary's Julian Reis, who has worked with brands like Supergoop and Drunk Elephant to expand into China.

At luxury houses, shoes play an integral role in the artistic and commercial success of the company. But they're so much more for the people designing them.

Nike has again been named the most valuable apparel brand in the world — but all apparel companies are being hit hard by the pandemic.

Neighborhood Goods is in unique position to weather this storm, and it wants to help small businesses along the way.

"We will continue to show up for our community, women of color and small minority businesses during this time."

A new survey shows that many brick-and-mortar retailers are planning to cancel orders if they haven't already, which could put brands in a pinch.

Both had previously been canceled.

It's furloughing most of its staff, while others continue to work but with reduced salaries.