Because "everyone's thinking about it."
We caught up with people who opened clothing stores amid the pandemic about what's working and what isn't.
Branded apparel allows these companies to circumvent legal regulations, get their names out there, become lifestyle brands and much more.
Shoes have been a prime target for circular innovation in the last few years. But so far, the movement hasn't been scaleable.
No follower count is too small to drop a line of tees with your face on it. But for creators, that's not always what moves the needle.
After years of rejection (that included a stint as a Lyft driver to make ends meet), founder Lesley Thornton pushed through the difficulties of 2020 to find major success.
More thought-leaders than tastemakers, "genuinfluencers" are less interested in promoting products than they are in spreading ideas.
In beauty especially, this misconception is just one of the challenges still facing Black-owned brands, even as mainstream retailers give them shelf space.
Scientists are replicating endangered botanicals to produce renewable versions of rare active ingredients.
If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.
The way in which some brands harness the power of celebrity is changing.
As TikTok stars start exploring mainstream fame outside the platform, stylists are helping them level up to get there.
Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.