Assembly New York

Name: Julia What do you do? I'm the founder and CEO of NMRKT. What was the last thing you bought? Actually this Opening Ceremony x Adidas sports bra. What are you currently obsessed with? Assembly New York's entire collection. Their store has been an obsession for a long time, but since fall I haven't been able to keep my eyes and hands off their new line, to the point where the sales associates anticipate me coming in weekly. Who is your celebrity crush?

New show reviews and galleries are in! Check out ICB by Prabal Gurung, Assembly New York, and Belstaff.

This season, Assembly New York designer Greg Armas explored the contrast and overlap between work and play. The resulting collection was playfully polished. It had the label's signature cool kid vibe without trying too hard. "It's all about blurring a line," said a very hands-on Armas, who was literally going back and forth from backstage to up front with the models just to check that everything was perfect. "The intention is taking the office and the after office and crossing those over."

Name: Pablo Tapia-Pla Occupation: Photographer What would you never be caught wearing?

Sandy wreaked total havoc on a lot of our favorite downtown boutiques. We got in touch with many of them to see how they're faring in the huricane's aftermath. Here's what they've done to help themselves and others in the community get back on their feet--find out how you can help bring downtown NYC back!

Vogue and the CFDA have assembled another promising bunch of young labels to compete for a chance to win the coveted CFDA/Vogue Fashion Fund this year

The winner will receive a cash prize and mentorship from an industry veteran. Joseph Altuzarra took home the top prize ($300,000) for 2011, while runners up Pamela Love and Creatures of the Wind got $100,000 each. All three of them got to design a capsule collection for J. Crew. And, it was all documented on a Hulu show. Now, the following designers will embark on a series of challenges over the next few months, including presenting to a panel of judges, creating a one-of-a-kind piece for Tiffany & Co., and staging a runway show in Los Angeles at the Chateau Marmont. The winner and runners up will be announced at a gala dinner November 13. So, without further ado, the finalists are...

On a cool-kid block of the Lower East Side is a white shop that is so meticulously orderly, it might make your head spin. Envelope clutches rest upon a white piano. Minimal gold rings sit beside crystals on the countertops. Shoes are perfectly paired on the floor. Of course I'm talking about Assembly New York. The child of Greg Armas' love of fashion and art, Assembly New York is an aesthete's wet dream. Not only is it a clothing store, but it's also its own label, launching womenswear at fashion week for fall 2012. With his calm demeanor and soft-spoken nature, Greg Armas is the thoughtful brains behind Assembly New York's success. I sat down with him to discuss his budding business and exactly how he makes it in fashion today.