The 'Lucky' editor in chief discusses her high/low approach to dressing, the best way to shop a sample sale and how she plans her outfits for fashion week.

Fashion followers are gravitating towards simple, refined pieces. But could plain putter out sooner than we expect?

The shop experience is anything but traditional.

Taking a less-is-more approach to design, the brand launches a collection of jeans, silk shirts and knits.

A new breed of online native brands are seeking to become shoppers’ go-to for luxury basics, claiming to have found the DNA for the perfect T, the perfect jean — and, possibly, the perfect business model. Fashionista takes a look at the advantages and risks of this new cohort of ecommerce startups.

If it sounds to you like Ayr is going after J.Crew and Madewell -- you're right.