Ayr
3 Ways the Denim Industry Is Changing for the Better
We talked to innovators at Levi's, G-Star Raw, Frame and more about what they're doing to move the needle.
Must Read: The New Victoria's Secret Angels Cover 'Vogue' Spain, Terry Richardson Shoots Bella Hadid for 'W' Korea
Plus, the counterfeit goods trade is now said to be worth $461 billion a year.
For Denim Designers, Success Lies in Explaining the Process — and the Price
Three experts weigh in on bridging the information gap.
Dove Under Fire Over Self-Tanner (Again), Robin Wright Looks Sleek on 'Vanity Fair'
And Naomi Campbell responds to rumors that she was caught catfighting with Cara Delevingne.
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Can $1 Home Try-Ons Help An Online Denim Brand Win New Customers?
The women's denim and basics brand Ayr takes the next step in building its shopper base.
Eva Chen: How I Shop
The 'Lucky' editor in chief discusses her high/low approach to dressing, the best way to shop a sample sale and how she plans her outfits for fashion week.
When Will We Max Out on Minimalism?
Fashion followers are gravitating towards simple, refined pieces. But could plain putter out sooner than we expect?
Bonobos's Women's Brand, Ayr, Opens First Store
The shop experience is anything but traditional.
E-Commerce Newcomer Ayr Wants to Be Your Go-To for Everyday Essentials
Taking a less-is-more approach to design, the brand launches a collection of jeans, silk shirts and knits.
Meet 5 Rising Stars in Online Retail
A new breed of online native brands are seeking to become shoppers’ go-to for luxury basics, claiming to have found the DNA for the perfect T, the perfect jean — and, possibly, the perfect business model. Fashionista takes a look at the advantages and risks of this new cohort of ecommerce startups.
Bonobos to Launch Women's Line with Former Madewell Designer
If it sounds to you like Ayr is going after J.Crew and Madewell -- you're right.